SEO / Media

New gTLDs are Like Used Cars

From SEO Book
March 8, 2017 - 3:05am
There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version... Imagine registering a domain for $10, building a business on it, and then learning the renewal fee will increase to hundreds of $ a year.— Elliot Silver (@DInvesting) March 7, 2017 And the long version... Diminishing Returns About a half-decade ago I wrote about how Google devalued domain names from an SEO perspective & there have been a number of leading "category killer" domains which have repeatedly been recycled from startup to acquisition to shut down to PPC park page to buy now for this once in a lifetime opportunity in an endless water cycle. The central web platforms are becoming ad heavy, which in turn decreases the reach of anything which is not an advertisement. For the most valuable concepts / marke


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