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Nielsen Report: Mobile Adoption Is Driving Social Network Growth

From Fast Company
December 3, 2012 - 1:30pm
Americans spend about a third of their mobile web time using social media. Remember when we thought 88 billion minutes was a lot of time for Americans to spend on social networks in one month? That was so July 2011. This July, we spent 37 percent more time on social media than we did last year. That’s 121 billion minutes of liking, tweeting and pinning. While new social networks such as Pinterest have powered some of that growth, a report released by Nielsen Tuesday indicates that mobile is the biggest driver. According to the report, time spent using social media from a mobile device contributed 63 percent of the year-over-year growth.Read Full Story

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