one-to-one marketing

From Marketoonist | Tom Fishburne
March 19, 2017 - 11:18am
One-to-one marketing has long been considered a holy grail for business. Marketers strive to perfectly personalize the right message to the right consumer at the right time. Technology and large data pools are bringing marketers ever closer to that goal. Yet one-to-one marketing can also be, well, creepy. Marketers have to walk a fine line between useful personalization and going…

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