Online Black Friday Spend Tops $1 Billion For The First Time
From Fast Company
November 26, 2012 - 6:20am
Amazon was the real online winner over the Thanksgiving weekend, but expect today, Cyber Monday, to be just as frenzied. Over a billion dollars' worth of transactions were made online this Black Friday, reports comScore. The figures were up 26% year-on-year, with $1.042 billion exchanging hands. Unsurprisingly, the most popular online store was Amazon, with Apple coming in at fifth. For the first time, tablets were expected to outsell laptops in the U.S., although laptop demand will continue to rise in emerging markets. Although physical purchases in retail stores were reported to be down by 1.8%, there was still a decent footfall on the streets. These were the scenes outside the Fifth Ave Apple Store in Manhattan last Friday. Analysts are predicting a bumper Cyber Monday, with an estimated spend of roughly $1.5 billion.Read Full Story
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