Orchard Hell Building Snags ‘Jump Into Light’ Retail VR Experience

From Bowery Boogie
April 21, 2017 - 5:09am
In the base or the year-old Hotel Indigo (aka Orchard Hell Building), the struggle to rope in any retail of substance continues. Ben Shaoul signed up for a temporary stay at 180 Orchard Street about nine months ago to help sell condos at his Bereket-killing development next door. It’s still there, sparsely populated, yet acting […]


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