People think this ad for pink kitchen gadgets is sexist

From Advertising
March 20, 2017 - 7:23am
A kitchen gadget company has been accused of sexism after posting an advert on its website for a range of pink appliances aimed at women.  SEE ALSO: Commuters call out 'sexist' ad, brand brings on the extreme sarcasm The ad featured the words "KitchenAid for Women" alongside the pink products, which were part of a limited edition colour range to raise money for UK charity Breast Cancer Haven. Hazel Davis was first to spot the ad and she took to Twitter, labelling the ad an example of "#everydaysexism." Are you actually serious, KitchenAid? #letkitchenappliancesbekitchenappliances #everydaysexism @LetToysBeToys — Hazel Davis (@hazedavis) March 17, 2017 Read more... More about Conversations, Kitchen Gadget, Kitchenware, Gender Equality, and Lifestyle

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