Photo Of NYPD Officer Giving Homeless Man New Boots Goes Viral After Going Up On Facebook

Two weeks ago Jennifer Foster, a tourist visiting New York from Arizona, snapped a pic of Officer Lawrence DePrimo's gift to a homeless man in Times Square. It has now garnered over quarter of a million "likes" on Facebook. This is a feel-good story--and good branding. This photo of New York City police Lawrence DePrimo giving a pair of boots to a homeless man has gone viral after the NYPD put it up on its on its Facebook page. The good deed was snapped by a tourist from Arizona, who forwarded a written description-- not, you understand, a formal statement-- to the relevant department. The NYPD asked her to email the photo, she duly did so, they stuck it on Facebook and, voila, 275,000 "Likes" and 16,000-plus comments. Cynics may huff and puff that the story amounts to nothing more than an exercise in rebranding law enforcement online-- Jennifer Foster, the tourist who took the sho...