SEM / Media

Pi in the Face: Why I (love and) despise ROI

From Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
March 14, 2017 - 10:12pm
This is the first edition of our annual Pi in the Face column. May many follow. Note: If you’re a marketer, this post will frustrate the hell out of you. I apologize. I needed a good rant. Plus, at a conference last week I heard a speaker say, “If it doesn’t generate ROI, we don’t… Read More The post Pi in the Face: Why I (love and) despise ROI appeared first on Portent.


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