Playing the Planet Card: Eco-Advocacy Is Strong, But Is Environmental PR Delivering the Right Message?

From Bulldog Reporter
March 19, 2017 - 11:28pm
90\% Want to Protect the Environment, But Are Focusing on the Wrong Things A new national survey finds good news for the environment: Nine out of 10 Americans believe the average person should be taking concrete steps to reduce his or her environmental impact, and two thirds think that personal energy conservation habits can make a real difference in preventing climate change. But’s there’s a catch, according to new research from energy and environment marketing firm Shelton Group—the things Americans are prioritizing in their own lives don’t have the most environmental impact. Why aren’t they hearing the right messages? “People

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