Feb 20 8:00am Progressions
Virtual reality (VR) was one of the top technology trends of 2016 and has continued growing into the new year. As VR continues to become accessible to more people, it leaves public relations professionals wanting to find new ways to implement virtual reality to their clients’ campaigns. VR transfers users to new worlds, from the […]...
Feb 20 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Jeremy GoldmanFacebook data, Snap’s investor roadshow, YouTube’s sunset for a popular ad format…and more! Worried about your public Facebook data? You might want to try these toolsIf you’re a Facebook user, by now you probably know that every “like” and piece of information gets aggregated into… 6 Advanced B2B Lead Conversion Tracking... View Article...
Feb 20 3:00am Holmes Report Latest
The Ogilvy CEO tells us why his bold transformation plan is required to stop the $2bn agency dumbing down its offer and confusing clients. Can he convince staff?...
Feb 20 3:00am Holmes Report Latest
Mail & Guardian editor-in-chief Khadija Patel will feature at the Johannesburg In2 Innovation Summit on 29 March, alongside communications heads from Microsoft, Sasol and FlySafair.
Feb 20 3:00am Holmes Report Latest
Helen Mills joins the company from Amgen.
Feb 20 3:00am Holmes Report Latest
Fake news, corporate values amid the Trump era and data rose to the top of the agenda after an especially topical #In2Summit.
Feb 20 1:01am Ragan.com
Did your PR overhaul lead to huge success for your client or organization? Tell us how your digital strategy improved business! Enter the Digital PR & Social Media Awards in more than 30 categories. Final deadline: March 1.
Feb 19 9:45pm Bulldog Reporter
By Ed James, President, Anthemic Agency PR Having been in the PR world for a number of years it still amazes me how often I witness the same poor methodology and bad practices repeated over and over. While we’re all aware of basics like extremely poor writing or pitching without researching media outlets or beats, there are a few other things that particularly get under my skin. They are the first things I address when working with someone new to the business or someone who has actually been taught these bad habits. Here are a few of my industry pet...
Feb 19 9:42pm Bulldog Reporter
MJ Pedone Founder & CEO, Indra Public Relations Length of PR career (so far): Over two decades. (Did I just say that!??) Most poignant professional moment: Unfortunately, I have two of those. First, I had NY Knicks All-Star Anthony Mason booked for All-Star weekend in NYC and he died of a heart attack. Second, I received an email that came from a friend at Base Camp that my client, Marty Schmidt died climbing K2 in Pakistan with his son as they were preparing for the training of the filming for what would have been the only “family” to climb the most...
Feb 19 9:33pm Bulldog Reporter
Customer identity and access management firm Janrain recently announced the results of a new survey that explores on what terms U.S. consumers will share their personal data with brands. The survey found that brand trust is the biggest requirement or prerequisite for persuading users to share their data, and more effective than special offers or discounts. For 86\% of those surveyed, the best way to create and maintain that trust is to provide “positive” customer experiences. Aside from knowing they will be treated well, consumers said compelling loyalty programs (74\%), philanthropic activities (63\%) and robust online communities (50\%) are ways...
Feb 19 9:18pm Bulldog Reporter
When It Comes to SEO, Many Are Confused About How Much is Too Much Digital communications is a 24/7 endeavor and, as the cornerstone of these initiatives, content demand is at an all-time high. But simply posting a lot of content without paying more attention to its consistent quality is the wrong approach for content marketers, new research from B2B research, ratings and reviews platform Clutch confirms. Nearly 80\% of content marketers say that increasing their company’s online visibility is their primary content marketing goal—but there is still confusion over how much content is too much and when quality is...
Feb 19 9:11pm Bulldog Reporter
A recent Bulldog article about how Amazon changed the way shoppers seek out product information—and ultimately make purchases online—based on research from ratings and reviews provider PowerReviews, offered readers some valuable insights into the content marketing and customer engagement strategies of ecommerce’s most powerful and influential company. Now, PowerReviews shows you how your brand can be a more significant player by providing critical tips on how retailers can better compete with Amazon. “The holiday shopping season showed that retail sales are shifting. Online and mobile sales continue to gain market share as consumers move from stores to devices,” said Matt Moog,...
Feb 19 7:39pm Bulldog Reporter
As less tangible factors such as reputation and cause-related concerns have taken a larger role in brand marketing, consumer-facing companies have been investing heartily in building their brands in recent years—yet we haven’t seen the same level of investment from B2B companies. But according to a new report, that’s all about to change—in the next five years, 81.3\% of business-to-business companies expect to invest more in their brand strategies, says new research from Boston-based brand strategy consultancy Spencer Brenneman. Most expect a modest increase of up to 20\%, or a larger one between 21-40\%. That’s on top of the increased...
Feb 19 7:31pm Bulldog Reporter
The University of Florida College of Journalism and Communications announced that Dr. Marcia DiStaso will be joining the College in July as the new chair of the Department of Public Relations. Dr. DiStaso is replacing Dr. Juan-Carlos Molleda who left the College last year to become dean of the University of Oregon School of Journalism and Communication. She will assume a leadership role at one of the top five Public Relations programs in the country with a faculty comprised of 10 distinguished scholars and practitioners. She will also work closely with The Agency, the College’s strategic communication agency led by professionals and run by students,...
Feb 19 7:28pm Bulldog Reporter
The Florida Public Relations Association (FPRA) Southwest Florida Chapter will present a workshop luncheon on Tuesday, March 7 from 11:30 a.m. to 1 p.m. at The Edison Restaurant, 3583 McGregor Blvd., Fort Myers, to give attendees a peek behind the curtain of Firehouse Subs’ private, national VIP media experience. The cost for attending the February luncheon is $25 for members, $35 for non-members and $15 for students. Space is limited so please register early. Guests must RSVP online at fpraswfl.org. Firehouse of America’s Senior Public Relations Manager Liz Anderson will present this unprecedented look inside the sandwich maker’s Familiarization Tour model and explain how...
Feb 19 7:24pm Bulldog Reporter
Kahn Media has been selected as the PR and Marketing Agency of Record for The Thermal Club, a private motorsports country club. The Palm Desert, Calif.-based facility offers its members access to three professionally designed race tracks, full time driving instructors and maintenance facilities, top-flight dining, fitness and family entertainment in one location, paired with concierge level service and the opportunity to network with other like-minded enthusiasts. Kahn Media will assist the club with the development of a new website, expansion of its media outreach and growth of its social media and content marketing presence while raising consumer awareness of...
Feb 19 6:00pm Ragan.com
Advancing up the corporate ladder doesn’t have to be difficult. Here’s how you can rock your position and advance to the position you want.
Feb 19 8:00am Ragan.com
If you've ever felt anxiety about the arrival of a new social network and what it means for your organization's communication strategy, you are not alone. Here's a heads-up to bring comfort.
Feb 19 3:00am Holmes Report Latest
Obituary: Cosette Romero. New people at FleishmanHillard. New business at AKA Asia, KP, Pitchfork. New affiliates for Fleishman and PROI.
Feb 18 6:00pm Ragan.com
Nervous about appearing on camera? This advice from presentation pros can help you get your message across without jitters.
Feb 18 8:00am Ragan.com
The platform is looking to give LinkedIn a run for its money. Seeking to land a position at the social media giant? Find one in this week’s featured jobs listing.
Feb 17 12:58pm Spin Sucks
Laura Petrolino has taken over Gin and Topics for another week and renamed it the Petro Colada. This week of the Petro Colada brings us grocery store love songs, an ode to the Waffle House, a little girl's rally cry, and Facetiming babies The post Gin and Topics: The Petro Colada Lives On!!!!!!!!!!!!!!!!!!!!!! appeared first on Spin Sucks. Related StoriesGin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!!Gin and Topics: You’ve Got a Friend in MeGin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous? ...
Feb 17 12:00pm Ragan.com
The superspy movie series offers chase scenes, explosions, martinis—and also some good advice for speakers.
Feb 17 10:19am HMA Public Relations
Under Armour founder and CEO Kevin Plank got in some hot water with his brand representatives when he praised Donald Trump. Spokespeople aren't the only ones that need to align with company values. [Click below for more] The post CEO’s & Spokespeople: Do Your Values Align With Your Brand? appeared first on HMA Public Relations.
Feb 17 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
The Consumer Electronics Show (CES) has become one of the most anticipated and acclaimed events of the year, bringing technology enthusiasts from around the world to Las Vegas to see what’s new and hot in the tech space. However, it has also become one of the most crowded. Although CES 2018 seems light-years away, if… Read More → The post Part II: Month-by-Month Roadmap for a Successful CES Product Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Feb 17 8:00am Progressions
This month celebrates the accomplishments of African-American innovators, visionaries and revolutionaries who have paved the way for modern society’s most impactful advancements. Today we pay homage to Terrie Williams, public relations practitioner, licensed psychotherapist and motivational speaker. Williams became the first African-American woman to receive the New York Women in Communications Matrix Award in 1996. […]...
Feb 17 7:45am Spin Sucks
Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job The post The Big Question: One Thing You Wish You Knew When Starting Out in PR appeared first on Spin Sucks. Related StoriesThe Big Question: Measure Your 2017 PR GoalsThe Big Question: What is the Worst PR Advice You’ve Ever Received?The Big Question: Amplify Your PR Success ...
Feb 17 6:11am HarveyLeach Media Training
We have produced a one-page guide for you to download for your spokespeople on “Handling A Media Interview”. This is not designed as a replacement for media training – practice and feedback with real journalists in a safe environment is always the best way to prepare – but it will serve as a useful reference […] The post Download our one-page guide “Handling A Media Interview” for your spokespeople appeared first on HarveyLeach Media Training.
Feb 17 5:30am Fashion & Lifestyle PR Sourcebook | PR Couture
Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social… The post NYFW Politics, Celebrity Instagram Strategy & Luxury Brands Target Millenials appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
Feb 17 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Jess OstroffWhy Reddit made a drastic change to their “popular” homepage and it’s video, video everywhere! 50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d… 5 Ways... View Article...
Feb 17 3:00am Holmes Report Latest
The major “data fails” of the past year could have themselves have been predicted and avoided with a better understanding of cognitive biases and common misperceptions.
Feb 17 3:00am Holmes Report Latest
W and Imagination tasked with helping develop the organization's marketing presence in Europe.
Feb 17 2:42am Holmes Report Latest
The judges awarded the work for 'turning menu change into a movement' last night at the In2 SABRE Awards held at the W Hotel in Chicago.
Feb 17 1:00am Ragan.com
Armed with convenient, affordable training, your PR colleagues will be ready to take on any challenge.
Feb 16 11:16pm Bulldog Reporter
By Goodman Media Earlier this month, we watched two standout teams—which had spent the past several months enduring an endless amount of workouts, practices, meetings and games—fight for the title of Super Bowl winner. As PR professionals, we can all appreciate and gain some perspective from the similarities between building an all-star football team and building an all-star PR team. Here’s what we can learn: Head Coach: Like a football team’s head coach, senior PR executives build and manage groups of individuals who demonstrate exceptional talent, expertise and promise. While these leaders may not have all the answers, they do...
Feb 16 11:11pm Bulldog Reporter
By Courtney Lukitsch, Founder and Principal, Gotham PR In her new book The Power of Women at Work published by Crown Business in 2017, executive author Sallie Krawcheck underscores the ongoing opportunity to launch a new business—and the particular challenges that are posed to female entrepreneurs. As recent events and headlines have showcased, the emphasis on professional women and executive diversity in the workplace is quite literally the understatement of the year. The spotlight being placed directly on women, no matter the industry, is powerful. Advocating an “own it” stance, as featured recently in Inc., Krawcheck outlines what it takes...
Feb 16 11:06pm Bulldog Reporter
Gmail remains the world’s most popular free webmail service, and new research from email solutions provider Return Path shows that marketers should be vigilant about how their messages are handled by Gmail’s automatic sorting feature. The recently published Email Marketer’s Guide to Gmail Categories report reveals that nearly 10 percent of tabbed inbox users say that messages are not sorted correctly. Incorrect classification can be bad news for marketers, as Gmail users become conditioned to look for certain types of messages in a specific tab. For example, Return Path research shows that nearly half (45 percent) of tabbed inbox users check...
Feb 16 10:58pm Bulldog Reporter
Product of the Year USA, the world’s largest consumer-voted award for product innovation, recently announced the winners of the 2017 Product of the Year Awards. A national representative survey of 40,000 consumers conducted by consumer research firm Kantar TNS helps determine the Product of the Year winners each year so that Americans can best identify the top new products. “Competition is fierce among consumer brands, with thousands of new products introduced to the market each year,” said Mike Nolan, CEO of Product of the Year USA, in a news release. “This year’s winners will have a true advantage over competitors as they...
Feb 16 10:54pm Bulldog Reporter
Experts Share Best Practices for Optimizing Package Design at the Moment of Sale Given the shift to omnichannel marketing and sales strategies over traditional point-of-purchase methods—and retailers’ focus on the entire customer journey, from casual browsing to after-sale service requests—the term “point of sale” is losing its appeal as a communications landmark. A recent Food Marketing Institute (FMI) event addressed this strategic shift, as package production and marketing services firm Sgsco and not-for-profit standards organization GS1 US offered a new approach to help CPG companies win market share and navigate the latest omnichannel path to purchase model, dubbed by sgsco as...
Feb 16 10:46pm Bulldog Reporter
Risk Intelligence is a “Significant” Commitment, But 76\% Lack Holistic Strategy It’s not just data breaches that worries Corporate America when it comes to risk management—in fact, long-term brand reputation damage and the resulting negative PR is the greatest fear of poor risk strategy. Enterprise risk intelligence company RiskVision recently announced the results of its global enterprise risk intelligence survey, The Imperative to Raise Enterprise Risk Intelligence, conducted by the Ponemon Institute, examining the state of risk in enterprise environments and organizations’ overall approach to risk management. Among the most significant findings is that three quarters of organizations lack a...
Feb 16 10:00pm Progressions
Thank you to everyone who participated in our new professionals Twitter chat Thursday evening. Specifically, we’d like to thank our co-hosts, Laura Daronatsy (tweeting from @lauradaronatsy), Andrea Gils (tweeting from @andreagils) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account), for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story […]...
Feb 16 9:00pm Ragan.com
Whether you want to hold better conversations, become a stronger writer or improve your relationship with your boss, these tips can help.
Feb 16 8:08pm Bulldog Reporter
The American Association of Advertising Agencies announced that 20 University of Florida College of Journalism and Communications students have been placed in positions at top agencies as part of their Multicultural Advertising Internship Program (MAIP). All UF MAIP finalists were placed in internship positions. MAIP’s mission is to lead an industry evolution to provide the highest quality, diverse talent and to provide the advertising industry with unparalleled, developed diverse talent. MAIP sources top talent from more than 3,800 colleges, universities, and portfolio schools nationwide and places them in internship positions at top agencies all over the country. UF’s 20 finalists were the second highest number of finalists...
Feb 16 8:06pm Bulldog Reporter
Burns360 has eight new certificates to hang on its walls. A digital marketing and PR firm based in Dallas, the agency challenged its entire digital marketing team to earn new HubSpot certifications by the end of Q1 this year. All seven members of the company’s digital team have achieved their goal—six weeks ahead of the Q1 deadline—and one employee has even earned two certifications. Newly certified staffers include: Michael Burns: Inbound Marketing Jeff Green: Inbound Marketing Jennifer Green: Inbound Marketing Keith Hobbs: Inbound Marketing and Content Marketing Dan Kiuna: Hubspot Design Raleigh Kung: Inbound Marketing Erik Wheater: Content Marketing HubSpot is...
Feb 16 8:04pm Bulldog Reporter
MWWPR announced that Amy K. Dacey has joined the firm as Executive Vice President and Managing Director of Issues Management and Public Affairs. Dacey will lead the firm’s public affairs practice and will serve as Managing Director of MWW’s Washington, D.C. office. In addition, Amy will serve as a key member of the firm’s management team, providing integrated campaign strategy and key insights into the intersection of policy, influencer engagement, stakeholder management and issues advocacy. Prior to joining MWWPR, Amy served as CEO of the Democratic National Committee and Executive Director of Emily’s List. “Whether you are a major corporation...
Feb 16 8:00pm Ragan.com
Having difficulty keeping up your organization's online presence in addition to all your other work? Here's a guide to setting and sustaining priorities.
Feb 16 7:49pm Bulldog Reporter
Hopper, the world’s first fully automated Instagram scheduler, which allows social media professionals and users to automatically schedule and post on the social network, has appointed consumer PR agency Radioactive to launch the app and raise awareness of the service. Rather than acting as a reminder service like rival ‘schedulers’, Hopper allows social media marketers and individuals to schedule posts that will be automatically posted on Instagram. The UK-based company believes it has already saved users more than 35,000 hours in the year. Radioactive PR will highlight the huge time and cost savings Hopper generates for its customers – an estimated £32 million...
Feb 16 7:47pm Bulldog Reporter
BackBay Communications, an integrated branding, marketing and public relations firm focused on the financial services sector, has been retained as public relations agency of record by Bluefin Payment Systems, provider of secure payment technology for retailers, enterprises and small to medium-sized businesses worldwide. “We selected BackBay because of their experience and proven success within the fintech sector,” said Danielle Duclos, Vice President of Marketing at Bluefin Payment Systems. “We are confident that BackBay will help to raise the profile of Bluefin and increase awareness of the importance of PCI-validated Point-to-Point Encryption (P2PE).” “We are pleased to be working with financial...
Feb 16 7:45pm Bulldog Reporter
Tunheim, a Minneapolis-based communications consulting firm, announced that it has been named consumer public relations agency of record for Twin Cities-based Select Comfort Corp., creator of the Sleep Number bed. In winning the business, Tunheim built a team comprising key capabilities from IPREX, its network of 115 independent communication offices worldwide. Sleep Number began its search for a communications agency earlier last year in an effort to put greater emphasis on its brand story – particularly how the company’s innovations can markedly improve sleep quality. After an extensive search, Tunheim was chosen for its all-encompassing approach that combined strategic insights with...
Feb 16 7:41pm Bulldog Reporter
Businesses that rely on agility are tapping Tilson PR for quick strategic response to real time trends. The quirky consumer candy company Lollyphile, and the B-to-B focused ink manufacturer STS Inks, are the two newest additions to the agency’s roster. Both companies are leveraging the Tilson team’s proven ability to pivot strategically and employ an arsenal of public relations tactics to support their rapid-fire product launches. Tilson PR is known for merging traditional and social media to fuse truly impactful campaigns for clients on the national stage, including Bonefish Grill, BJ’s Wholesale Club and Staples – TiIson clients for over a decade. “Our agency’s team...
Feb 16 7:00pm Ragan.com
Expand the reach and effectiveness of your content marketing efforts by hiring someone who can treat your branded campaigns and website like a newsroom. Here’s how.
Feb 16 6:00pm Ragan.com
Grab consumers’ attention with interactive tactics such as quizzes, worksheets and more. Try these ideas on for size.
Feb 16 3:43pm Fashion & Lifestyle PR Sourcebook | PR Couture
Welcome to February's Self-Love Marketing Series: focusing on Body Positive… The post The Implications of the Term “Plus Size” in Fashion Marketing appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
Feb 16 12:58pm Spin Sucks
How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. ...
Feb 16 12:00pm Ragan.com
Should you publish weekly, daily or monthly? Will a 1,000-word post get more views than one that's only 500 words? The answers are in the data.
Feb 16 10:53am HMA Public Relations
As PR pros, we often review a candidate's social media before the job interview. It's important for a candidate to be active but also have a clean account, but what happens when their posts turn political? [Click below for more] The post Do Social Media Postings Influence Your Decisions appeared first on HMA Public Relations.
Feb 16 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
If you haven’t heard of Chance the Rapper by now, then unfortunately for you you’re living under a rock (sorry grandma). At the young age of 23, Chance recently cemented his mark in music industry history at the 59th Annual Grammy Awards. Chance became the first independent artist to win a Grammy. He won a… Read More → The post Grammy Award Winning Marketing appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Feb 16 7:45am Spin Sucks
Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team The post Google’s Search Algorithm is Like a Soccer Team appeared first on Spin Sucks. ...