Social: Its #PersonalWhat Millennials Want Brands to Know About Social Advertising

Mar 22 10:52pm Bulldog Reporter
By Corrie Westmoreland-Vairo, Director of Accounts, Fell Swoop Social marketing is getting more and more important to brands. In fact, according to 2016 State of Social Business by Ed Terpening and Aubrey Littleton, ad budgets increased by 73 percent last year and are expected to grow even more in 2017. As brands look to make social a bigger part of their efforts, they need to ensure that they’re using it in the most effective way. So, what do they need to know? We asked the first generation to actually come of age with social. We interviewed millennials, and here’s what...
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Which Advertising Channels Do Consumers Trust Most? 5 Traditional Channels All Outrank 8 Digital Channels in New Study

Mar 22 10:46pm Bulldog Reporter
We’ve been covering a recent study from MarketingSherpa, reporting on the research’s findings on the popularity of 11 tested marketing channels, how customers engage with those channels and why consumer use ad blocking software, and now the firm has released more results from the rich and revealing study—this time, examining which advertising channel consumers trust most when making a purchase decision. The firm asked 2,400 U.S. consumers, “In general, which type of advertising channels do you trust more when you want to make a purchase decision? Please sort the options into ‘Ads I trust’ and ‘Ads I don’t trust that...
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Rules of Engagement: Workers Seem More Engaged Now Vs. Three Years Ago, But Executives Worry It's Still Not Enough

Mar 22 10:41pm Bulldog Reporter
First the good news: Sixty percent of CFOs interviewed for a Robert Half survey think their workers are more engaged on the job compared to three years ago. The not-so-good news? The majority (52 percent) are concerned this may still be insufficient. Recent findings from a separate study help to underscore the point that executives should not take employee engagement—or loyalty—for granted. About one third of professionals surveyed for a study on worker satisfaction and engagement from Robert Half and Happiness Works indicated that they are considering leaving their jobs in the next six months. CFOs were asked, “Compared to three years ago, do...
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Crisis Mounting for Professional Sports Orgs as Millennials Continue to Cut Cords & Abandon TV

Mar 22 10:35pm Bulldog Reporter
Sports Leagues Historically Largely Attract New Fans Via Cable Television Millennial sports fans are bypassing cable television and abandoning traditional sports for online video game tournaments and other “eSports”—and both developments spell a potential headache for professional sports teams, leagues, broadcast partners and other stakeholders, according to new research from management consulting firm L.E.K. Consulting. Sports fandom is marked by a sharp generational divide, and the firm’s new study shows a dramatic change in TV viewing habits and sports preferences between non-Millennials (age 35+) and Millennials (18-35). Non-Millennial sports fans report spending 41 percent of their media time on TV, but...
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News Literacy: Gen Z Kids Value News Media, But Feel Misrepresented and Neglected by Coverage

Mar 22 10:29pm Bulldog Reporter
Kids See Racial & Gender Bias in Reporting, Are Skeptical About Media Overall Although Generation Z kids value the news media and feel smarter when they’re informed, they also feel the media doesn’t cover what’s important to them, and they feel misrepresented when they’re covered, according to new research from child advocacy nonprofit Common Sense Media. The report finds that kids are often fooled by fake news, and they think there is gender and racial bias in news coverage. The study, News and America’s Kids: How Young People Perceive and Are Impacted by the News, is based on a nationally...
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How to manage your time during a presentation

Mar 22 9:00pm
No matter how much—or how little—time you're scheduled for, keeping track of every minute is vital to a successful presentation. Remember these three points to use your time wisely.
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Atrium PR Hires Alette Winfield as Senior Account Executive

Mar 22 8:54pm Bulldog Reporter
Atrium PR announced that it has hired Alette Winfield as Senior Account Executive. In this role, Winfield will drive exposure for several key clients. Winfield joins from Alison Mazzola Communications, where she served as Account Executive, working across an array of high-profile client accounts and special events. Originally from Australia, Alette began her career in public relations as a Publicist for Sydney-based agency Kabuku PR, where she managed numerous accounts and high-end talent for clients across the lifestyle, arts, and entertainment sectors. Earlier, Winfield served as Account Executive and Project/Creative Events Manager for the most prestigious creative advertising awards show...
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Mark Boles Joins 451 Marketing as SVP Client Strategy and Services

Mar 22 8:52pm Bulldog Reporter
451 Marketing, a fully integrated marketing, communications and creative agency, announced that Mark Boles has been named SVP Client Strategy and Services. Boles, a 25-year agency veteran, has built a career on discovering the market nuances and consumer insights that help leading brands effectively and efficiently engage with millions of consumers. “We are thrilled to have someone with Mark’s expertise join our senior leadership team,” said AJ Gerritson, 451 Marketing founding partner. “Mark’s digitally-savvy approach to consumer engagement aligns perfectly with our agency’s mission to build strategic marketing campaigns based on data and insights.” “Many people suggest taking a step...
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Crowe PR Hires Margaret Warner as Senior Account Executive

Mar 22 8:49pm Bulldog Reporter
Crowe PR, a San Diego-based, internationally-focused public relations firm, known for its progressive, results-based approach, announced the addition of Margaret Warner as senior account executive. In her new role, Warner will be responsible for developing, executing and measuring strategic public relations campaigns as well as mentoring the junior staff. Prior to joining Crowe PR, Warner spent nearly five years at Weber Shandwick Atlanta where she worked with global, national and local clients that spanned the consumer, B2B, travel and tourism, social impact and government industries. There, she successfully led large-scale public relations programs on behalf of clients. “Margaret brings years...
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Belgard Selects Trevelino/Keller to Lead Public Relations and Content Development Strategy

Mar 22 8:47pm Bulldog Reporter
Belgard, a leader in outdoor living essentials for the patio and beyond, announced its partnership with Trevelino/Keller, a full-service, digital public relations and marketing firm based in Atlanta. Trevelino/Keller will work with Belgard to increase its brand exposure and reputation via consumer and industry media relations, content strategy, campaign development and tradeshow support. Since 1995, Belgard has introduced professional-grade products to landscapers and designers alike. Its success is rooted in the durability and sustainability of its products as well as the effort it puts into seeing contractors are equally successful. “Belgard is committed to providing contractors, designers and homeowners with high-quality hardscape...
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Decentrix Retains Wall Street Communications to Expand Market Visibility

Mar 22 8:44pm Bulldog Reporter
Salt Lake City-based Wall Street Communications announced that it has been retained by Decentrix Inc. to provide global public relations services and to increase company and brand awareness across the broadcast, cable, broadband, advertising, and digital media markets. Decentrix will also utilize the agency to increase its presence across the professional trade press and key industry organizations. Decentrix offers complete business analytics solutions that maximize the revenue opportunities of media, entertainment, telecommunications, and advertising companies. The company’s enterprise solutions expose critical revenue growth potential within the cross-media operational systems used by these businesses, and they deliver insights that yield optimum...
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Announce It, a New Online Media Release Service for PR Pros, Launches

Mar 22 8:41pm Bulldog Reporter
New online media release service Announce It launches to the marketplace this week offering a new, fast and intelligent media release platform for PR professionals and brand builders. The purpose of the new platform is to offer a faster, more effective tool for both the PR professional and the media. Announce It’s beautiful, streamlined design allows users to present their stories to the media and achieve greater cut-through in an industry where achieving publicity for your brand is tough. As an introductory offer, Announce It will offer a 20\% discount for Bulldog Reporter readers. To activate the discount, follow these steps (users will...
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View My Chain Appoints PHA Media to Lead 2017 Launch

Mar 22 8:39pm Bulldog Reporter
Revolutionary new property sales progression tool, View My Chain, has appointed PHA Media to lead their PR launch. PHA has been tasked with raising awareness of View My Chain as the first and only data driven sales progression tool on the market that will radically improve the current home-moving process, having been proven to speed up property transaction times by up to two weeks. PHA Media will work closely with View My Chain’s internal team to communicate why all estate agents across the UK should be using View My Chain software, and how this can directly benefit the consumer – highlighting to agents, buyers, and sellers that...
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TARA, Ink. Announces 4 New Culinary Accounts & Opening of New York Office

Mar 22 8:36pm Bulldog Reporter
TARA, Ink., a lifestyle and hospitality public relations firm headquartered in Miami Beach, FL., announced that it has been named agency of record for four new culinary accounts, including RUST Wynwood, ‘O Munaciello Miami, Bàcaro and VIA EMILIA 9. Founded by Uruguayan owners Juan Ignacio Fraschini and Julio Wolman, RUST Wynwood is located at 2621 NW 2nd Ave., inside Wynwood Block. Executive chef Diego Medina serves globally inspired, sharable dishes and pairs them with a unique wine menu that showcases an exceptional list of emerging brands. ‘O Munaciello Miami is located at 6425 Biscayne Blvd., in the heart of the...
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3 reasons you're not getting the staff feedback you need

Mar 22 8:00pm
Employees know the ins and outs of your organization better than anyone. Here's how to get their input on how to make products, processes and the overall business better.
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9 troublesome word pairs

Mar 22 7:00pm
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
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Google launches dictionary to explain tech jargon

Mar 22 6:00pm
If you’re confused by terms surrounding cyber security attacks and digital tools, a new dictionary seeks to explain using simple language.
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Mar 22 5:43pm Firm Voice Blog – PR Council
The events of the past several months have created some profound challenges for communications professionals, including our clients. Across the globe, traditional news outlets have been undermined by accusations of “fake news,” while we watch the misstatements of government officials re-labelled as “alternative facts.” Our responsibility to acknowledge alternative voices or opinions in our client […] The post ETHICS BLOG: MAKING YOUR WORDS MATTER IN THE ERA OF FAKE NEWS AND ALTERNATIVE FACTS appeared first on PR Council.
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Contributed Content is on the Rise Heres How to Stand Out

Mar 22 12:58pm Spin Sucks
No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Influence & Co. surveyed editors at leading online publications to uncover what it is they’re actually looking for. Here are the findings The post Contributed Content is on the Rise — Here’s How to Stand Out appeared first on Spin Sucks.        Related StoriesFive Owned Media Metrics Every Communicator Should TrackCall Content Marketing What You Want, But Don’t Say it Doesn’t ExistHelp Save Journalism: Pay for News ...
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PR Mavens We Love: Alexandra Lasky, The Influence

Mar 22 12:15pm Fashion & Lifestyle PR Sourcebook | PR Couture
Industry veteran Alexandra Lasky is President and Co-Founder of the… The post PR Mavens We Love: Alexandra Lasky, The Influence appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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How to write an employee handbook that employees will actually read

Mar 22 12:00pm
Most employee handbooks are dry, sleep-inducing and unreadable. Here's how to create one that isn't terrible.
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In ber Their Heads?

Mar 22 11:46am HMA Public Relations
Bre wrote a blog post last week about Uber's CEO's poor leadership style. Since then, a lot has happened. [Click below for more] The post In Über Their Heads? appeared first on HMA Public Relations.
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Five Ways Brands Can Combat Fake News with Press Releases

Mar 22 11:03am Beyond PR
  There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]...
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Facebook Jobs for Employees

Mar 22 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
Years ago it was seen as ridiculous for businesses to have a Facebook account. Now it is practically unheard of for businesses NOT to have an account. The lines between business and personal use of Facebook have been blurred, is job-hunting the next logical step? Last time we explored how Facebook Jobs worked for the… Read More → The post Facebook Jobs for Employees appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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A Crisis Playbook for the Academy Awards

Mar 22 9:00am PRSay
Presenters sometimes make mistakes at awards shows, but this year’s Best Picture mix up at the Oscars was unforgettable. I barely remember the three hours of entertainment that preceded Warren Beatty and Faye Dunaway incorrectly giving the trophy to La La Land instead of actual winner Moonlight. I watched interviews after the show to hear […]...
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How to Follow Up After an Interview

Mar 22 8:00am Progressions
So you’ve applied for a job or internship, submitted writing samples and maybe conducted a first-round phone interview. Now what? While it seems like the “hard” part of the process is over because everything has already been submitted, the waiting has begun. To me, this is actually the most challenging and vital stage of the […]...
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Inside "General Hospital" -- Then and Now

Mar 22 7:48am Community Channels on MediaVillage
Twenty-five years ago I made my television debut on the ABC soap opera General Hospital. I played an annoying customer at a café who was interfering with a police investigation. I never imagined back in 1992 that in 2017 I would return to Port Charles (the fictional city in upstate New York that is the setting for GH) in a bigger, better role (this time dealing with an annoying customer in a restaurant rather than being one).  Nor could I have foreseen the sweeping changes during the last quarter century that have compromised the entire genre of daytime drama. (The episode in which I appear is scheduled to be telecast on Thursday, March 23.)...
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Five Owned Media Metrics Every Communicator Should Track

Mar 22 7:45am Spin Sucks
Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start The post Five Owned Media Metrics Every Communicator Should Track appeared first on Spin Sucks.        Related StoriesCall Content Marketing What You Want, But Don’t Say it Doesn’t ExistThe Challenges and Solutions of the PESO ModelVisualize the PESO Model to Help Others Understand it ...
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LinkedIn closer to CRM + IG Shopping

Mar 22 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Gini DietrichLinkedIn continues to quietly add features that will get them to an eventual CRM, which begs the question, “What happens if you’re not a Microsoft customer?” That and more in today’s @smcurrent LinkedIn steps closer to CRM as it gives Sales Navigator an enterprise boost LinkedIn, the social network for the working... View Article...
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Hotwire Global CEO Brendon Craigie Exits After 16 Years

Mar 22 3:00am Holmes Report Latest
Hotwire's global leadership team will head the business until a successor is announced in due course, according to a statement from the firm.
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Mercedes-Benz, Sanlam, Microsoft Marketers Join In2Summit Africa Lineup

Mar 22 3:00am Holmes Report Latest
Business, marketing and media leaders will explore the region's communications evolution at next week's conference in Johannesburg.
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Obituary: Gershon Kekst, Pioneer In Financial, M&A Communications

Mar 22 3:00am Holmes Report Latest
Kekst, founder and honorary chair of Kekst and Company and a leading figure in the public relations industry for more than 50 years, died last week after a lengthy illness. He was 82.
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How has great media relations saved your reputation?

Mar 22 1:01am
Share how you brought your organization back from a crisis using media relations. Submit your campaign or project to any of PR Daily's Media Relations Awards' 20 categories. Enter by the final deadline: April 12.
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Are you the champion of all media relations campaigns?

Mar 22 1:00am
The Media Relations Awards recognizes creative communicators who drew undeniable attention to their product, brand or client through significant relationships with the media and unprecedented campaigns.
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Transparent Communications in the Trust Economy, Part 2Putting a Plan Into Action

Mar 21 10:39pm Bulldog Reporter
By Jonathan Bloom, CEO and Founding Partner, McGrath/Power Public Relations In part one of this series, we looked at the Trust Economy, how it came about and why it’s important for brands to understand and embrace. But you can’t fully embrace the Trust Economy and build a trusted brand without one key ingredient—Transparent Communications. Let’s now look at how you can lay the foundation of a transparent communications program and build a trusted brand on top of it. In our opinion, if you aren’t communicating transparently, you just aren’t communicating. Buyers are thirsty for knowledge. They want to know everything about...
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PR Strategies to Enhance the Value of a Real Estate Brand

Mar 21 10:34pm Bulldog Reporter
By Jeremy Sutter, Business Writer The brand that a real-estate businesses needs in order to differentiate itself from the competition and the public relations (PR) efforts needed to build and maintain better client relations are often far more closely connected than many organizations might realize. Reaching out to both existing and prospective clients through PR efforts can provide many valuable opportunities to strengthen the positive associations that an effective brand can instill. PR efforts that focus on specific communities, providing clients with superior service or finding other ways to provide a superior selection of services to their client base and local...
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Corporate Communicators Continue to be Cautious About New Tech: Only 10% of Ad & Marketing Execs Say They Are Early Adopters

Mar 21 10:29pm Bulldog Reporter
Consumers might be willing to wait in long lines to get their hands on the latest technologies, but businesses are far less eager, according to new research from staffing specialists Robert Half Technology and The Creative Group. Only 17 percent of CIOs and 10 percent of advertising and marketing executives said their companies are early adopters of technology. Personal expectations are a different story, however: Nearly all (94 percent) technology executives and three quarters of creative executives agreed it’s at least somewhat important for leaders in their department to try out technical innovations. CIOs and advertising and marketing executives were...
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The State of Talent 2017: Goodbye to Processes and Transactions, Hello to Better Onboarding and Employee Experiences

Mar 21 10:24pm Bulldog Reporter
Talent activation firm SilkRoad recently released its 2017 State of Talent report, providing in-depth analysis of the issues that matter most to HR professionals, forecasting the top talent activation trends in 2017, and examining HR’s role in moving beyond activities to creating an employee journey that attracts, motivates and connects to employee results. The big shift in this year’s research: 2017 will be the year HR refocuses away from processes and transactions toward employee experiences. “2017 stands to become a significant turning point for how organizations think about and engage with employees,” said John Westby, VP of corporate marketing at...
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No, The Death Knell Hasnt Tolled for Brick-and-Mortar YetBut Retailers Need to Smarten Up & Train Better

Mar 21 10:16pm Bulldog Reporter
4 in 5 Shoppers Believe They’re More Knowledgeable than Retail Associates As brick-and-mortar retailers fight harder than ever to remain relevant with shoppers who increasingly choose to shop online, a new survey unveils an insight into why physical stores are losing ground in that battle, especially when it comes to product research—83\% of shoppers believe they’re more knowledgeable than retail store associates. However, the survey from retail mobile app platform Tulip Retail, also uncovers good news for savvy store-based retailers—79\% of survey respondents say knowledgeable store associates are “important” or “very important.” Additionally, 64\% believe physical retail locations will be...
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Six PR Lessons Learned from the Rachel Maddow Tax Return Leak' and Trump/Media Wars

Mar 21 10:10pm Bulldog Reporter
By Gail Fitzer, Founder and CEO, Awaken PR Rachel Maddow’s much-hyped tweet about her Trump tax return ‘scoop’ is just the latest skirmish in an ongoing PR war from which she has emerged badly wounded. The apparent “leak” of President Trump’s 2005 tax return, first reported by Rachel Maddow on MSNBC after she set off a social media frenzy by tweeting about the “scoop”, is just the latest example of the head-spinning PR wars being fought daily between the media, the Trump Administration and the countless behind-the-scenes power players all trying to control the country’s political discourse as well as its future.
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Taft Communications VP Jayne OConnor NamedOne of NJBIZs Best 50 Women in Business for 2017

Mar 21 9:18pm Bulldog Reporter
Twice in two years, Taft Communications has seen a team member honored by NJBIZ as one of the year’s Best 50 Women in Business. New Jersey’s leading business journal presented the honor to Jayne O’Connor, Vice President of Communications, alongside 49 other notable NJ women, at its annual event held in Somerset on March 20th. “Jayne’s blend of insight into how New Jersey works and passion to make this a better state makes her a rare treasure,” said Taft Co-Founder and Executive Vice President Mara Connolly Taft – herself a recipient of the award in 2016. “Not only has she has been a driving...
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Republica Adds Melissa Bartolini as Head of Strategy, and Fredda Rodriguez as Director of Channel Strategy

Mar 21 9:14pm Bulldog Reporter
Republica, an independent marketing and communications agency, announced the appointment of Melissa Bartolini as head of strategy, and Fredda Rodriguez as director of channel strategy, new executive positions that aim to reinforce the agency’s brand strategy, media, and analytics practices. Republica has been at the forefront of the digital revolution since its founding in late 2006. The agency’s continued growth has been fueled by changing demographics in America coupled with the demand for its award-winning communications expertise through the agency’s integrated, 360-degree capabilities, including branding, advertising, media, analytics, digital, and public relations, as well as services for bolstering Fortune 500...
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Flackable Promotes Kaitlyn Smith to Account Executive

Mar 21 9:11pm Bulldog Reporter
Flackable, a national financial public relations and digital marketing agency, has promoted Kaitlyn Smith to account executive. As an account executive, Smith steps into a larger leadership role while continuing to execute results-driven communications and marketing campaigns on behalf of Flackable’s national client base. Flackable was founded in 2014 by award-winning public relations strategist Brian Hart. The agency serves a growing clientele of financial and professional services firms in Greater Philadelphia and around the country. “It didn’t take Kaitlyn long to prove she had the talent, drive and character needed to advance in this business,” said Hart. “She came to...
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Qples Selects Connect 1-1 to Be Its Exclusive Agency Partner

Mar 21 9:09pm Bulldog Reporter
Connect 1-1 has been selected by Qples as the exclusive value-added reseller of its strategic coupon platform for advertising, PR and shopper marketing agencies. Branded and sold as Connect 1-1, the robust coupon platform puts agencies in charge of coupon programs, eliminating third-party vendors and enabling them to create a whole new profit center.  The flat rate pricing of the system allows agencies to maximize the agency’s ad spend without the limitations of set up and clip fees that are standard industry practice. Agencies can also rebrand and sell the platform to clients. Now being used by several Fortune 50 food...
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JJB PR Retained by

Mar 21 9:06pm Bulldog Reporter
JJB PR announced the representation of, an online children’s boutique (for ages 0-16) created by mother of five, Nathalie Christen-Genty.  Since starting in 2007, Genty has grown her business from a small boutique business in Paris into one of the leading children’s designer e-tailers in the world. Melijoe ships to almost every corner of the globe and works with over 120 International fashion houses to offer its customers the most edited assortment of exclusive, cutting-edge, designer clothes and accessories. In fact, many labels create collections for Melijoe. Today, unique fashion finds — from brands include Stella McCartney, Kenzo Kids, Rykiel Enfant,...
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SDL Appoints PHA Media with Transformation Brief

Mar 21 9:04pm Bulldog Reporter
Global translation & content management company SDL has appointed PHA Media to handle its UK communications and profiling strategy. SDL, which recently brought in new CEO Adolfo Hernandez to spearhead its digital transformation, is one of the world’s largest innovators in language translation technology and services, boasting a global infrastructure of 55 offices in 38 countries. The company works with 79 of the top 100 brands and more than 1,500 enterprise customers in total, and this year celebrates its 25-year anniversary. PHA Media has been briefed to support the transformation narrative and develop a targeted campaign introducing SDL to global C-suite executives...
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Tech PR & Marketing Agency AR|PR Rapidly Scales Lead Gen & Marketing Automation Portfolio Since Service Launch

Mar 21 9:01pm Bulldog Reporter
Public relations and integrated communications agency AR|PR announced the rapid growth of its lead generation and marketing automation portfolio, highlighted by more than 60 percent of its clients now using the service offering since its launch in February 2016. In just one year, AR|PR has successfully planned, implemented and monitored numerous inbound marketing, marketing automation and digital advertising initiatives that have resulted in above-average conversions and triggered sales. Highlights include: Mission critical client FNTS exceeded its year-over-year conversion growth by 23 percent in just 10 months and earned double-digit conversion rates on its content. Enterprise mobility client PowWow Mobile tapped AR|PR to manage its...
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Edelman: Trust in organizations collapsing worldwide

Mar 21 9:00pm
As institutions from business to non-governmental organizations lose ground, the public looks to friends and colleagues for information. How will you respond to a skeptical era?...
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Braidio Renews with Resound Marketing to Drive PR for Its Collaborative Learning and Training Platform

Mar 21 8:59pm Bulldog Reporter
Resound Marketing announced that Braidio, a cloud-based collaborative learning and talent development platform headquartered in San Francisco, has committed to a 2017 year-long renewal with the firm to promote mobile learning and training. Braidio aims to provide both enterprises and SMBs, alike, with the tools they need to encourage cross company collaboration and develop their workforce with peer-to-peer knowledge sharing, learning and training programs – delivered across mobile and desktop. The account will continue to be managed and driven by team members located across Resound’s Princeton and San Francisco offices, leveraging the agency’s expertise and relationships in technology, HR trade,...
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Hotwire Global CEO Brendon Craigie Exits The Firm

Mar 21 8:42pm Holmes Report Latest
Hotwire's Global Leadership Team will head the business until a successor is announced in due course, according a statement from the firm.
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Infographic: How to attractand keepmillennial employees

Mar 21 8:00pm
This infographic reveals what millennials value in an employer as well as what motivates them to work hard.
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Mining for content: Six ways to find stories internally

Mar 21 7:00pm
Your fellow employees in other departments can be a great source of interesting, compelling stories for your content.
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6 Simple Ways to Boost Your Professional Reputation (+ 15 Resources)

Mar 21 6:56pm Fashion & Lifestyle PR Sourcebook | PR Couture
You know those people who seem to show up, out… The post 6 Simple Ways to Boost Your Professional Reputation (+ 15 Resources) appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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How Facebook shrinks the necessity of traditional PR

Mar 21 6:00pm
With a seemingly endless array of media outlets sharing content and Facebook Advertising’s targeted marketing, PR pros must adapt to a new landscape of online storytelling.
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Help Save Journalism: Pay for News

Mar 21 12:58pm Spin Sucks
As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it's important to pay for your news The post Help Save Journalism: Pay for News appeared first on Spin Sucks.        Related StoriesFive Tips to Get Your Media Pitches Opened and ReadHow Alternative Facts Damage the PR ProfessionHow to Launch a Successful PR Campaign Without a News Release ...
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Lessons Learned from the Marketing Masters

Mar 21 12:28pm HMA Public Relations
A few weeks back, the Phoenix Business Journal put together a killer focus section on some of the best and brightest in the Valley’s marketing scene. Here are some of Alison's favorites. [Click below for more] The post Lessons Learned from the Marketing Masters appeared first on HMA Public Relations.
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5 features every intranet should have

Mar 21 12:00pm
Is your intranet doing its job? Here what you should include to make it a success.
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How Not to Get Eaten by Economic Zombies

Mar 21 9:05am Blog – Solo PR Pro
This post was originally published at Words For Hire and has been updated with additional information. I am convinced that if aliens invaded the earth, they would eat the communicators first. This belief has been shaped by years of watching public relations and marketing functions get ... Read More...
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Five Ways to Amplify Press Coverage

Mar 21 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief and pride. You did the background work, got the interview, managed all the follow-ups and boom, a few weeks (or even months) later the coverage is live. But the efforts shouldn’t stop after sending a note to… Read More → The post Five Ways to Amplify Press Coverage appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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