3 Ways to Develop a Great Brand Story with Earned Media

Feb 21 1:01pm Beyond PR
To develop a great brand story with successful earned media outreach, companies must do these three things!...
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Promotional Partnerships: What Can Go RightWhat Can Go Wrong

Feb 21 12:58pm Spin Sucks
We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.        Related StoriesGoogle’s Search Algorithm is Like a Soccer TeamHow to Make Your Email Marketing More Personal Without Being CreepyThree Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers ...
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10 kinds of apostrophe mistakesand how to avoid them

Feb 21 12:00pm Ragan.com
Plurals and possessives can confound even veteran writers, and style guides differ on punctuation of numerals and single letters. Here's some help.
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Celebrating Diversity in Public Relations

Feb 21 10:53am HMA Public Relations
We've known Debra A. Miller, Ed.D., APR, for a couple of years and have been proud to call her a friend as well as a colleague. Today we recognize diversity in PR as we celebrate Black History Month this February. [Click below for more] The post Celebrating Diversity in Public Relations appeared first on HMA Public Relations.
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Perception vs. Reality: It's Time to Rethink TV Selling

Feb 21 10:24am Community Channels on MediaVillage
TV sales execs can make a strong case that TV offers greater reach, superior quality content, more accurate data, and greater audience engagement than digital video, along with longer-term and more embedded historical relationships with advertiser and agency executives. Yet, perceptions of digital video media among advertiser and agency executives are equal to or greater than both broadcast and cable TV networks across eight performance attributes, according to a new MediaVillage industry survey.
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8

Intern to AC: The Four Tips You Need to Know

Feb 21 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed. They know you’re not an expert,… Read More → The post Intern to AC: The Four Tips You Need to Know appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

Feb 21 7:45am Spin Sucks
From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week. The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks.        Related StoriesThree Ways to Pitch Journalists—and Get ResultsMaster Modern PR By Integrating the PESO ModelHow to Master Modern PR: A Three-part Video Series ...
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Who Are Gen Z and Why Do You Need to Meet Them?

Feb 21 7:33am Community Channels on MediaVillage
Millennials receive a mix of adulation and scorn from older generations, but few give proper attention to the emerging next generation, which is a boom generation of new consumers. Dubbed Gen Z, this new generation consists of those born after 2002. Currently, the eldest members of Gen Z are ready to exert their full financial power as young adults in an increasingly mobile and social world. They're savvier and more practical than previous generations -- and more likely to see through inauthentic marketing messages and fake news. They're the first generation to have grown up in a world in which the Internet and mobile devices were always present. They're our first window- our prism -into future generations that will be born into a world with technological innovation beyond our conception: driverless cars, pilotless airplanes, ever-present media, the Internet of Things, robotics, arti...
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12

IG Audits in 60 min + Go viral on LinkedIn

Feb 21 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Tyler AndersonGet your Snap Spectacles! Now available online in the US for $130. #SMCurrent Snap starts selling Spectacles online in the US for $130 Snap wants to prove to investors in its upcoming IPO that Spectacles can earn money for its business, not just… How to Do an Instagram Audit in 60 Minutes... View Article...
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IBM CCO Andy Whitehouse Exits After 12 Months

Feb 21 3:00am Holmes Report Latest
Whitehouse's departure comes after external relations chief Jeff DeMarrais also concluded a short-lived stint with the company.
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How much are spelling and grammar mistakes costing you?

Feb 21 1:06am Ragan.com
Your website is lovely, your blog posts are lyrical, but typos and bad syntax could be driving potential customers away by the thousands. Stanch the bleeding. Here's how.
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How to deliver PR measurement results to execs

Feb 21 1:04am Ragan.com
Those in your organization's corner offices have little time—and even less patience—for excessive data and overwrought reports. Here's how to trim the fat and deliver the ROI.
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6 ways to improve your email relationship with reporters

Feb 21 1:02am Ragan.com
Journalists are busy. When emailing them, following these guidelines to ease their workload and secure coverage for the near and long terms.
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14

Give your communications strategy a makeover

Feb 21 1:01am Ragan.com
Are your marketing campaigns, mobile apps and social media posts works of art? How have you used visual design to entice your audience? Enter the Visual & Infographics Awards. Final extended deadline: March 1.
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AI Adoption in Marketing is Limited by Marketers Perceptions, Says Study and 40% Think Theyre Already Using AI

Feb 20 9:28pm Bulldog Reporter
Marketers’ lack of understanding of AI-driven marketing might be influencing its low rate of adoption to date, according to new research from AI marketing firm Adgorithms, which recently released findings of a new third-party study, AI: The Next Generation of Marketing, conducted by Forrester Consulting. The report gauges marketers’ perceptions of artificial intelligence as it relates to marketing, other marketing technologies, and widely-known industry challenges. The study finds that this lack of understanding is punctuated by the fact that over 40\% of participants said they thought they had already adopted AI-driven marketing—reflecting a belief that their targeting capabilities and automation...
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Corporate Culture in Focus: 73% of HR Professionals Believe Great Culture Ties Directly to Employee & Brand Engagement

Feb 20 9:23pm Bulldog Reporter
New research from culture management firm CultureIQ, which announced the results of a survey of 579 HR professionals conducted in tandem with HR.com, highlights how businesses rate their company culture, what is vital for creating and sustaining a positive and productive culture, and what actions can be taken to leverage culture to benefit business. The respondents varied across a range of industries and company sizes. “Streamlining company culture is an ongoing process and HR departments and C-suite executive leadership are critical components in forging an engaged and productive culture,” said Greg Besner, CEO of CultureIQ, in a news release. “Culture is...
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Consumers Say Good for Me Beats Good for All as a Driver of Company Reputation, Weber Study Finds

Feb 20 9:16pm Bulldog Reporter
85\% of Consumers Judge Companies Today by How They Respond to Crises One of the leading drivers of corporate reputation among consumers is how good or healthy a company’s products and services are for them, and how happy they make them feel—surpassing their interest in specific corporate responsibility initiatives, sometimes by wide margins—according to a new global survey from Weber Shandwick. “Our study highlights a heightened demand for more personalized corporate narratives,” said Andy Polansky, Weber Shandwick CEO, in a news release. “Such narratives today are most relevant when they relate directly to individual consumers’ well-being in addition to a...
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Customer Experience Meets Fulfillment: CX Is Now a Top Priority in Retail Supply Chain Operations

Feb 20 9:10pm Bulldog Reporter
2/3s of Retailers Say Gaining Greater Control of CX is Crucial to Delivery While most retailers understand the importance of providing a consistently positive customer experience (CX), many struggle with legacy technology that fails to address CX needs—an issue compounded by the desire to invest in innovation without sacrificing traditional operational metrics, according to new research from customer-centric delivery platform Convey and eft Supply Chain & Logistics Business Intelligence. The firms recently announced the results of a joint study examining the importance of CX in final-mile delivery, and the impact of CX on supply chain performance and decision-making. “Based on...
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10 Methods to Measure the Impact of PR Campaign

Feb 20 9:01pm Bulldog Reporter
By Taral Patel, PR Executive, PRmention Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the loopholes in it, which can be studied for improving future campaigns. Unfortunately, measuring the success of a campaign is a highly-debated issue as there isn’t a single dedicated method to calculate its impact. Instead, digital marketers have started using different marketing metrics for proper assessment of a campaign. So, how do you...
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4 Tips to Align Marketing and PR

Feb 20 2:00pm Beyond PR
How can you get PR and marketing back on the same page? Set goals and identify issues together. Follow these tips to work in harmony and see better results.
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How Virtual Reality is Influencing PR

Feb 20 8:00am Progressions
Virtual reality (VR) was one of the top technology trends of 2016 and has continued growing into the new year. As VR continues to become accessible to more people, it leaves public relations professionals wanting to find new ways to implement virtual reality to their clients’ campaigns. VR transfers users to new worlds, from the […]...
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FB data + Snaps investor roadshow + more!

Feb 20 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Jeremy GoldmanFacebook data, Snap’s investor roadshow, YouTube’s sunset for a popular ad format…and more! Worried about your public Facebook data? You might want to try these toolsIf you’re a Facebook user, by now you probably know that every “like” and piece of information gets aggregated into… 6 Advanced B2B Lead Conversion Tracking... View Article...
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David Brain Quits Edelman After 13 Years

Feb 20 3:00am Holmes Report Latest
One of the key architects of Edelman's emergence as the world's biggest PR firm is stepping down in May, the Holmes Report can reveal.
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John Seiferts Big Bet On The Future Of Marketing Communications

Feb 20 3:00am Holmes Report Latest
The Ogilvy CEO tells us why his bold transformation plan is required to stop the $2bn agency dumbing down its offer and confusing clients. Can he convince staff?...
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Mail & Guardian Editor Joins Microsoft, Sasol And FlySafair On In2Summit Africa Lineup

Feb 20 3:00am Holmes Report Latest
Mail & Guardian editor-in-chief Khadija Patel will feature at the Johannesburg In2 Innovation Summit on 29 March, alongside communications heads from Microsoft, Sasol and FlySafair.
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Mars Petcare Names New Corporate Affairs VP

Feb 20 3:00am Holmes Report Latest
Helen Mills joins the company from Amgen.
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5 Things We Learned At The 2017 In2Summit North America

Feb 20 3:00am Holmes Report Latest
Fake news, corporate values amid the Trump era and data rose to the top of the agenda after an especially topical #In2Summit.
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30 ways to prove you're a social media expert

Feb 20 1:01am Ragan.com
Did your PR overhaul lead to huge success for your client or organization? Tell us how your digital strategy improved business! Enter the Digital PR & Social Media Awards in more than 30 categories. Final deadline: March 1.
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Cut it Out, Already: 4 Things PR Pros Need to Stop Doing Right Now

Feb 19 9:45pm Bulldog Reporter
By Ed James, President, Anthemic Agency PR Having been in the PR world for a number of years it still amazes me how often I witness the same poor methodology and bad practices repeated over and over.  While we’re all aware of basics like extremely poor writing or pitching without researching media outlets or beats, there are a few other things that particularly get under my skin. They are the first things I address when working with someone new to the business or someone who has actually been taught these bad habits. Here are a few of my industry pet...
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PR PROfiles: MJ Pedone, Indra Public Relations

Feb 19 9:42pm Bulldog Reporter
MJ Pedone Founder & CEO, Indra Public Relations Length of PR career (so far): Over two decades. (Did I just say that!??) Most poignant professional moment: Unfortunately, I have two of those. First, I had NY Knicks All-Star Anthony Mason booked for All-Star weekend in NYC and he died of a heart attack. Second, I received an email that came from a friend at Base Camp that my client, Marty Schmidt died climbing K2 in Pakistan with his son as they were preparing for the training of the filming for what would have been the only “family” to climb the most...
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Trusted Brands Are Able to Harness Valuable Consumer Data: Here Are Tips to Help Brands Get More Personaland Get More Data

Feb 19 9:33pm Bulldog Reporter
Customer identity and access management firm Janrain recently announced the results of a new survey that explores on what terms U.S. consumers will share their personal data with brands. The survey found that brand trust is the biggest requirement or prerequisite for persuading users to share their data, and more effective than special offers or discounts. For 86\% of those surveyed, the best way to create and maintain that trust is to provide “positive” customer experiences. Aside from knowing they will be treated well, consumers said compelling loyalty programs (74\%), philanthropic activities (63\%) and robust online communities (50\%) are ways...
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The Content Conundrum: Too Many Comms Pros Focus on FrequencyWhile Quality Takes a Back Seat

Feb 19 9:18pm Bulldog Reporter
When It Comes to SEO, Many Are Confused About How Much is Too Much Digital communications is a 24/7 endeavor and, as the cornerstone of these initiatives, content demand is at an all-time high. But simply posting a lot of content without paying more attention to its consistent quality is the wrong approach for content marketers, new research from B2B research, ratings and reviews platform Clutch confirms. Nearly 80\% of content marketers say that increasing their company’s online visibility is their primary content marketing goal—but there is still confusion over how much content is too much and when quality is...
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The Million-Dollar Question for eTailers: How Can We Compete with Amazon? Here Are Seven Battle Tips

Feb 19 9:11pm Bulldog Reporter
A recent Bulldog article about how Amazon changed the way shoppers seek out product information—and ultimately make purchases online—based on research from ratings and reviews provider PowerReviews, offered readers some valuable insights into the content marketing and customer engagement strategies of ecommerce’s most powerful and influential company. Now, PowerReviews shows you how your brand can be a more significant player by providing critical tips on how retailers can better compete with Amazon. “The holiday shopping season showed that retail sales are shifting. Online and mobile sales continue to gain market share as consumers move from stores to devices,” said Matt Moog,...
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Marketing Budgets: More Than 80% of B2B Companies Plan to Increase Brand Strategy SpendNew Study Explains Why

Feb 19 7:39pm Bulldog Reporter
As less tangible factors such as reputation and cause-related concerns have taken a larger role in brand marketing, consumer-facing companies have been investing heartily in building their brands in recent years—yet we haven’t seen the same level of investment from B2B companies. But according to a new report, that’s all about to change—in the next five years, 81.3\% of business-to-business companies expect to invest more in their brand strategies, says new research from Boston-based brand strategy consultancy Spencer Brenneman. Most expect a modest increase of up to 20\%, or a larger one between 21-40\%. That’s on top of the increased...
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University of Florida College of Journalism and Communications Hires Dr. Marcia DiStaso to Lead Department of Public Relations

Feb 19 7:31pm Bulldog Reporter
The University of Florida College of Journalism and Communications announced that Dr. Marcia DiStaso will be joining the College in July as the new chair of the Department of Public Relations. Dr. DiStaso is replacing Dr. Juan-Carlos Molleda who left the College last year to become dean of the University of Oregon School of Journalism and Communication. She will assume a leadership role at one of the top five Public Relations programs in the country with a faculty comprised of 10 distinguished scholars and practitioners. She will also work closely with The Agency, the College’s strategic communication agency led by professionals and run by students,...
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Florida Public Relations Association Southwest Florida Chapter Announces Workshop Luncheon on March 7

Feb 19 7:28pm Bulldog Reporter
The Florida Public Relations Association (FPRA) Southwest Florida Chapter will present a workshop luncheon on Tuesday, March 7 from 11:30 a.m. to 1 p.m. at The Edison Restaurant, 3583 McGregor Blvd., Fort Myers, to give attendees a peek behind the curtain of Firehouse Subs’ private, national VIP media experience. The cost for attending the February luncheon is $25 for members, $35 for non-members and $15 for students. Space is limited so please register early. Guests must RSVP online at fpraswfl.org. Firehouse of America’s Senior Public Relations Manager Liz Anderson will present this unprecedented look inside the sandwich maker’s Familiarization Tour model and explain how...
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46

Thermal Club Chooses Kahn Media as Agency of Record

Feb 19 7:24pm Bulldog Reporter
Kahn Media has been selected as the PR and Marketing Agency of Record for The Thermal Club, a private motorsports country club. The Palm Desert, Calif.-based facility offers its members access to three professionally designed race tracks, full time driving instructors and maintenance facilities, top-flight dining, fitness and family entertainment in one location, paired with concierge level service and the opportunity to network with other like-minded enthusiasts. Kahn Media will assist the club with the development of a new website, expansion of its media outreach and growth of its social media and content marketing presence while raising consumer awareness of...
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20

3 ways PR pros can climb to their dream career

Feb 19 6:00pm Ragan.com
Advancing up the corporate ladder doesn’t have to be difficult. Here’s how you can rock your position and advance to the position you want.
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Infographic: Where the social media industry is heading in 2017

Feb 19 8:00am Ragan.com
If you've ever felt anxiety about the arrival of a new social network and what it means for your organization's communication strategy, you are not alone. Here's a heads-up to bring comfort.
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19

Asia-Pacific News In Brief (February 20, 2017)

Feb 19 3:00am Holmes Report Latest
Obituary: Cosette Romero. New people at FleishmanHillard. New business at AKA Asia, KP, Pitchfork. New affiliates for Fleishman and PROI.
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13 tips for looking your best on video

Feb 18 6:00pm Ragan.com
Nervous about appearing on camera? This advice from presentation pros can help you get your message across without jitters.
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18

Facebook's new jobs feature aims to help small businesses

Feb 18 8:00am Ragan.com
The platform is looking to give LinkedIn a run for its money. Seeking to land a position at the social media giant? Find one in this week’s featured jobs listing.
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ETHICS BLOG: WHAT IS THE RESPONSIBILITY OF AN ORGANIZATION FOR THE FACTS IT PUTS INTO THE PUBLIC DOMAIN?

Feb 17 3:36pm Firm Voice Blog – PR Council
The next topic on our list for ethics is: What is the responsibility of an organization for the facts it puts into the public domain? For the past 40 years, I would have expected to answer this question in this one sentence: “All audiences have a reasonable expectation that an organization is responsible for the […] The post ETHICS BLOG: WHAT IS THE RESPONSIBILITY OF AN ORGANIZATION FOR THE FACTS IT PUTS INTO THE PUBLIC DOMAIN? appeared first on PR Council.
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You Deserve an Award: Introducing the Bespoke Communication Awards

Feb 17 1:25pm Fashion & Lifestyle PR Sourcebook | PR Couture
THE 2017 BESPOKE COMMUNICATION AWARDS ARE HERE! Tailor-made to celebrate… The post You Deserve an Award: Introducing the Bespoke Communication Awards appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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Gin and Topics: The Petro Colada Lives On!!!!!!!!!!!!!!!!!!!!!!

Feb 17 12:58pm Spin Sucks
Laura Petrolino has taken over Gin and Topics for another week and renamed it the Petro Colada. This week of the Petro Colada brings us grocery store love songs, an ode to the Waffle House, a little girl's rally cry, and Facetiming babies The post Gin and Topics: The Petro Colada Lives On!!!!!!!!!!!!!!!!!!!!!! appeared first on Spin Sucks.        Related StoriesGin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!!Gin and Topics: You’ve Got a Friend in MeGin and Topics: An Alcohol Brewing Machine…Awesome or Disastrous? ...
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67

James Bond's public speaking lessons

Feb 17 12:00pm Ragan.com
The superspy movie series offers chase scenes, explosions, martinis—and also some good advice for speakers.
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CEOs & Spokespeople: Do Your Values Align With Your Brand?

Feb 17 10:19am HMA Public Relations
Under Armour founder and CEO Kevin Plank got in some hot water with his brand representatives when he praised Donald Trump. Spokespeople aren't the only ones that need to align with company values. [Click below for more] The post CEO’s & Spokespeople: Do Your Values Align With Your Brand? appeared first on HMA Public Relations.
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Part II: Month-by-Month Roadmap for a Successful CES Product Launch

Feb 17 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
The Consumer Electronics Show (CES) has become one of the most anticipated and acclaimed events of the year, bringing technology enthusiasts from around the world to Las Vegas to see what’s new and hot in the tech space. However, it has also become one of the most crowded. Although CES 2018 seems light-years away, if… Read More → The post Part II: Month-by-Month Roadmap for a Successful CES Product Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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22

Black History Months Honors Terrie M. Williams, PR Practitioner and Mental Health Pioneer

Feb 17 8:00am Progressions
This month celebrates the accomplishments of African-American innovators, visionaries and revolutionaries who have paved the way for modern society’s most impactful advancements. Today we pay homage to Terrie Williams, public relations practitioner, licensed psychotherapist and motivational speaker. Williams became the first African-American woman to receive the New York Women in Communications Matrix Award in 1996. […]...
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22

The Big Question: One Thing You Wish You Knew When Starting Out in PR

Feb 17 7:45am Spin Sucks
Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job The post The Big Question: One Thing You Wish You Knew When Starting Out in PR appeared first on Spin Sucks.        Related StoriesThe Big Question: Measure Your 2017 PR GoalsThe Big Question: What is the Worst PR Advice You’ve Ever Received?The Big Question: Amplify Your PR Success ...
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20

Download our one-page guide Handling A Media Interview for your spokespeople

Feb 17 6:11am HarveyLeach Media Training
We have produced a one-page guide for you to download for your spokespeople on “Handling A Media Interview”. This is not designed as a replacement for media training – practice and feedback with real journalists in a safe environment is always the best way to prepare – but it will serve as a useful reference […] The post Download our one-page guide “Handling A Media Interview” for your spokespeople appeared first on HarveyLeach Media Training.
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115

NYFW Politics, Celebrity Instagram Strategy & Luxury Brands Target Millenials

Feb 17 5:30am Fashion & Lifestyle PR Sourcebook | PR Couture
Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social… The post NYFW Politics, Celebrity Instagram Strategy & Luxury Brands Target Millenials appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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23

Reddit makes drastic change + 3 FB Ad tips

Feb 17 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Jess OstroffWhy Reddit made a drastic change to their “popular” homepage and it’s video, video everywhere! 50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d… 5 Ways... View Article...
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23

In2Summit: Big Data "Fails" of 2016 Explained

Feb 17 3:00am Holmes Report Latest
The major “data fails” of the past year could have themselves have been predicted and avoided with a better understanding of cognitive biases and common misperceptions.
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5

Major League Baseball Brings In Agencies For European Rollout

Feb 17 3:00am Holmes Report Latest
W and Imagination tasked with helping develop the organization's marketing presence in Europe.
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19

McDonald's 'All Day Breakfast' Takes Home Best In Show At In2 SABRE Awards

Feb 17 2:42am Holmes Report Latest
The judges awarded the work for 'turning menu change into a movement' last night at the In2 SABRE Awards held at the W Hotel in Chicago.
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22

3 things your team will notice after joining PR University

Feb 17 1:00am Ragan.com
Armed with convenient, affordable training, your PR colleagues will be ready to take on any challenge.
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24

Super Bowl Comms Lessons: Putting Together an All-Star PR Team

Feb 16 11:16pm Bulldog Reporter
By Goodman Media Earlier this month, we watched two standout teams—which had spent the past several months enduring an endless amount of workouts, practices, meetings and games—fight for the title of Super Bowl winner. As PR professionals, we can all appreciate and gain some perspective from the similarities between building an all-star football team and building an all-star PR team. Here’s what we can learn: Head Coach: Like a football team’s head coach, senior PR executives build and manage groups of individuals who demonstrate exceptional talent, expertise and promise. While these leaders may not have all the answers, they do...
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