Cracker Barrel stays silent in the wake of #BradsWife backlash

Mar 24 6:00pm
An employee’s termination went viral after her husband inquired about the reason. So far, the restaurant’s online team hasn’t answered. Here’s what PR pros can learn from it.
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Video: GroupM's Rob Norman on Creative, Premium Inventory, Snapchat and More

Mar 24 4:50pm Community Channels on MediaVillage
Rob Norman is among the media industry's most outspoken leaders, and a force behind many of the industry's most important initiatives related to digital media, serving as Chief Digital Officer of GroupM Worldwide and Chairman of GroupM North America. As part of my exclusive Legends & Leaders Video Interview Series Rob describes his role and shares his perspectives on the challenges confronting the digital media buying and selling ecosystem. A few of his insights appear below. You can watch the full video above.
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Mar 24 2:38pm Firm Voice Blog – PR Council
I once had a teacher who told us never to answer a question with a question. But in this case, I think that the best way to explore the topic of “positioning gone too far” is through a series of pointed questions that can help prevent that from happening. But before I get to those, […] The post ETHICS BLOG: WHEN CAN POSITIONING GO TOO FAR? appeared first on PR Council.
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Instagram vs. Snapchat Stories Part 2

Mar 24 1:47pm HMA Public Relations
Sara revisits the Snapchat vs. Instagram Stories debate, focusing on the major impact Insta Stories are having on branding. However, despite the success of Instagram's new features, Sara believes that Snapchat is here to stay. The post Instagram vs. Snapchat Stories Part 2 appeared first on HMA Public Relations.
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Gin and Topics: Genius Man Destroys Wheel of Fortune

Mar 24 12:58pm Spin Sucks
On this week's Gin and Topics, we have a guy that can guess Wheel of Fortune puzzles with only one letter. Amazing. There also is Ellen, cheetahs, and more The post Gin and Topics: Genius Man Destroys Wheel of Fortune appeared first on Spin Sucks.        Related StoriesGin and Topics: Microwave Cameras, Provocative Guys, and MoreGin and Topics: Mom Truths, Sleeping Animals, and Real AppsGin and Topics: Dance Battle with JLo and a Moana Duet ...
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4 challenges of modern-day PR

Mar 24 12:00pm
The world has changed dramatically in just the past few years, and PR has rushed to adapt. Take a look at some of today's most challenging issues.
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The core events of shareholder communications

Mar 24 9:01am Beyond PR
One of the most obvious differentiators between Investor Relations and its CorpComm brethren is that IR has highly defined “seasons” and annual occasions. By no means am I implying that PR and marketing don’t have annual events that drive their calendar – i.e. the medical imaging sector revolves around the RSNA Conference and Exhibit – […]...
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Pitching IRL: Using PR for the Greater Good

Mar 24 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell… Read More → The post Pitching IRL: Using PR for the Greater Good appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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Same Language, Different Strategies: What Its Like to Work in the UK

Mar 24 8:00am Progressions
Graduate programs for international public relations are few and far between and while I’m not an expert when it comes to international public relations (or an expert when it comes to graduate school…), I’ve discovered that programs are rare because international communications is a skillset that is only perfected by experience. As a recent public […]...
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The Big Question: Which PR Buzzwords Must Die?

Mar 24 7:45am Spin Sucks
PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought The post The Big Question: Which PR Buzzwords Must Die? appeared first on Spin Sucks.        Related StoriesThe Big Question: Artificial Intelligence and the PR IndustryThe Big Question: Is Thought Leadership Dead?The Big Question: One Thing You Wish You Knew When Starting Out in PR ...
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Why speaking human is a lesson we should all learn

Mar 24 7:44am HarveyLeach Media Training
Attention! Attention! We’d like to alert you to an epidemic. We believe it’s sweeping through universities, businesses, hospitals and even schools. We think we even detected it this morning, whilst listening to the Today programme on BBC Radio 4. And what’s particularly worrying is it even seems to affect those who should be the least […] The post Why ‘speaking human’ is a lesson we should all learn appeared first on HarveyLeach Media Training.
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Millennial Pink, The Tinder of Fashion, & Oprah Posts Fake News

Mar 24 6:37am Fashion & Lifestyle PR Sourcebook | PR Couture
Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social… The post Millennial Pink, The Tinder of Fashion, & Oprah Posts Fake News appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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Best Live Vid platforms + FB Collection Ads

Mar 24 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Malliha AhmadLots in the news for FB as well as IG blurring sensitive content! That and more on today’s #smcurrent Facebook’s shoppable ‘Collection’ ad is its latest iAd-like formatFacebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category.… Instagram begins blurring some... View Article...
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Golin Inks Joint Venture With Sweden's JMW

Mar 24 3:00am Holmes Report Latest
JMWGolin sees Interpublic firm partner with Swedish creative shop.
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Make your words your organizations most valuable asset

Mar 24 1:00am
With tips from this free white paper, your prose will capture hearts and minds.
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Video Marketing Perspectives: How to Effectively Use Pattern Interrupt Elements to Shake Things Up in Your Videos

Mar 23 10:47pm Bulldog Reporter
By Andrea Kalli, Video Designer, Editor and Marketer Have you ever caught yourself nodding off during a less than thrilling speech at a conference? Or felt your eyes glazing over as a long-winded salesperson rattled on about their product? If only those speakers had known about the power of pattern interrupts, you would never have reached a point of boredom. All businesses need to be aware of these. Pattern interrupts are small, unexpected actions that offer an element of surprise. They interrupt your expectations of what is to come and challenge your brain’s pre-conceived notions. Think of pattern interrupts like brain hooks;...
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2017 Bulldog Media Relations Awards Winners Announced

Mar 23 10:42pm Bulldog Reporter
Bulldog Reporter has announced the winners of the 2017 Bulldog Media Relations Awards program. Almost 200 submissions were entered this year with award winners outlined below. As with all Bulldog Awards, the Media Relations program is judged by award-winning journalists including a Pulitzer Prize winner. This year’s judges come from several different media outlets including The Washington Post, USA Today, Forbes and The Oregonian. This year, 62 firms have won honors in 30 categories. The Grand Prize Winner for the 2017 Best Media Relations Campaign of the Year goes to Sparkpr, who won one Silver and two Gold awards including...
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Ad Science: Nielsen Study Underscores Value of Lifestyle TV Programming for Marketers, Showing It Generates Higher Ad Engagement

Mar 23 10:35pm Bulldog Reporter
A new study reveals that advertisements seen in lifestyle television programming have potential to score significantly higher in generating viewer engagement than identical commercials appearing in television shows of other genres, such as reality, general entertainment, sports or news. The Environment and Advertiser Impact Study, commissioned by Scripps Networks Interactive and conducted by Nielsen, employed both attitudinal and consumer neuroscience methodologies to better understand how TV program genres impact advertising effectiveness—particularly whether or not the same ads across the largest ad categories are perceived differently in the lifestyle environment compared with other TV genre environments. “Strong creative grabs viewers’ attention,...
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Retail Marketing Shift: Consumers No Longer Willing to Pay Full Price as Deep Discounts Influence Consumer Behavior

Mar 23 10:31pm Bulldog Reporter
Seventy-six percent of Baby Boomers will not pay full price when shopping for home electronics, home appliances, furniture, smartphones and vehicles, according to new research from retail tech consultancy First Insight. The survey found that widespread discounting by department stores and mass merchants was significantly influencing the expectations of discounts when consumers shop in other product categories. Expectations were similar across genders but varied significantly by age, with Baby Boomers expecting deeper discounts than Millennials and Gen Xers. “The results of this survey indicate that the rampant discounting that has become the norm in department stores and mass merchants has...
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A Real Plague: Weber Study Finds 82 Percent of Americans Express Concern About the Impact of Fake News

Mar 23 10:24pm Bulldog Reporter
71\% of American Public Says Fake News Contributes to Incivility, Study Reveals Fake news has morphed into a huge problem for the media, along with stakeholders at the targets of fake news, and new research confirms that the proliferation of fake news is also weighing heavily on the minds of Americans overall. The results of a new national poll by Weber Shandwick, public affairs firm Powell Tate and KRC Research show that more than eight in 10 Americans (82 percent) are concerned about the impact fake news might have on the credibility of the news and information they receive from...
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The U.S. Media Landscape: New Study Reveals 57% of Americans Still Prefer to Get News from Television

Mar 23 10:19pm Bulldog Reporter
Despite Huge TV Conglomerates, Social and New Media Grow By Huge Leaps As more Americans consume news online, news organizations in the U.S. are reallocating their resources and expanding their services to cater to the needs of their customers. A new media landscape white paper from PR Newswire contains the latest findings on the various types of media frequently used by Americans and their news reading habits. Despite the fact that the times are indeed a’changin’ for news media and consumer consumption, television continues to hold its decades-long lead over other sources as a news provider. Newspapers are holding their own,...
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5 reasons to eliminate jargon

Mar 23 9:00pm
Although you might think that using your industry’s nomenclature makes you sound intelligent or offers you a shortcut, it often damages your chance to entice readers.
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Christina Mills Communications CEO Named Consulting Partner for Finsburys London Office

Mar 23 8:42pm Bulldog Reporter
Finsbury’s London office has brought Christina Mills on board as a Consulting Partner, working through her recently founded consulting business, Christina Mills Communications Ltd.  Christina has moved to consulting after more than 20 years in senior communications roles in FTSE-20 companies, spanning FMCG (SABMiller), natural resources (Rio Tinto) and financial services (NatWest and Abbey National). She will be based in London, primarily helping to expand Finsbury’s global employee engagement and internal communications capability, a growing area of Finsbury’s business with companies undergoing major change.  Christina will be working closely with Michael Abrahams and Craig Horowitz in Finsbury’s New York office,...
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Crosby Marketing Communications Adds Two Social Media Staff Team

Mar 23 8:39pm Bulldog Reporter
Jasmine McGee and Wallen Augustin have joined Crosby Marketing Communications’ growing team of social media content creators, online community managers and analytics specialists. As a Content Creator, McGee will develop concepts and create copy and graphics for social and digital media programs. Prior to joining Crosby, she worked at Possible, a global digital agency, working with Coca-Cola’s social media team. She was also a Social Media Designer/Video Editor for Scripps Interactive Networks/The Travel Channel and a Digital Marketing Coordinator for MedStar Washington Hospital Center. Augustin, a Social Media Specialist, will focus on content management, analytics and social listening programs. He...
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Gage Hires Tony Rivera and Cody Singsaas

Mar 23 8:37pm Bulldog Reporter
Gage, a Minneapolis-based marketing technology solution agency, today announced the hiring of Tony Rivera as customer success manager and Cody Singsaas as a senior front end developer. The move for Rivera marks his return to Gage where he most recently served as a project manager. His prior agency experience includes stints in account and project management at Public Works, Macleod & Co., and Paradysz. Rivera currently serves as president of the Minnesota Chapter of the American Marketing Association. Singsaas will work on Gage’s EDUCATE, MARKET and REWARD platforms, which offer e-learning, marketing automation, loyalty and incentives to help brands increase...
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Threepipe to Help Launch New Range of Premium Spirit Enhancers

Mar 23 8:35pm Bulldog Reporter
Threepipe will manage consumer and trade media relations and social campaigns for the new Merchant’s Heart brand. The range is being brought to market by L.R.Suntory (LRS) following a successful testing phase. There will be an initial range of seven flavors, including Pink Peppercorn and Hibiscus, which have been specifically designed to showcase premium spirits such as gin, mezcal and Cognac. Threepipe will be helping to connect the brand with the right media, influencers and industry figureheads as well as building the brand’s presence across key social channels. Jim Hawker, Co-Founder, Threepipe: “We are delighted to be working with Merchant’s...
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iCoolKid Ltd. Appoints PHA Media to Handle Global PR and Social Media Strategy

Mar 23 8:29pm Bulldog Reporter
PHA Media announced it has been appointed by media & lifestyle brand iCoolKid Ltd., the all-inclusive digital publishing, media, consulting and production home for ‘Generation Z’, to look after their global communications and social media strategy. The leading London agency has been tasked with telling the unique story of iCoolKid Ltd’s 11-year-old CEO and Curator of ‘Cool’, Jenk Oz, and co-founder Carmen Greco, as well as raising the profile of the company. iCoolKid Ltd currently comprises a website –, a comprehensive collection of social media platforms, a YouTube channel housing original productions, weekly curated music playlists on Spotify, professional ‘club quality’ mixed hour...
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WildRock Public Relations & Marketing Celebrates Fifth Anniversary with Work/Life Balance Initiative

Mar 23 8:27pm Bulldog Reporter
“Rockstar lifestyle” takes on a new meaning at WildRock Public Relations & Marketing as the company celebrates its fifth anniversary this month. Established by former OtterBox PR Manager, Kristin Golliher, the Fort-Collins based agency encourages its rockstars, as team members are known, to truly embrace a balance between work life and personal life. Over the past five years, Golliher focused on building a decisively small, talented team who is encouraged to catch yoga classes, step out to enjoy a school play, train for half marathons, or grab a mid-day coffee to fuel creativity. This environment has attracted a talented group...
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Riskpoynt Engages McDonnell Group to Raise Brand Awareness

Mar 23 8:25pm Bulldog Reporter
Riskpoynt has tapped integrated marketing agency McDonnell Group to raise awareness of its barrier management software solution for the oil and gas industry. RiskPoynt is building global market awareness and thought leadership for their Barrier Management Model, the first software to integrate real-time asset telemetry into day-to-day management of operational risks. An energy focused boutique agency known for its industry content marketing, McDonnell Group is rolling out RiskPoynt social media, thought leadership content, and a media and analyst relations program focused on the upstream oil and gas industry. “We chose McDonnell Group for its proven results in delivering value to energy...
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NJF Becomes Public Relations Agency for the Rhode Island Commerce Corporation

Mar 23 8:23pm Bulldog Reporter
NJF, the public relations, social media and experiential marketing division of MMGY Global, has been retained by the Rhode Island Commerce Corporation to lead its tourism public relations efforts in the U.S. The agency will focus on raising awareness and interest in travel to Rhode Island, building relationships with key media and influencers and helping attract leisure, business and MICE travel to the state. “We are excited to work with the state of Rhode Island and its tourism partners to help showcase this dynamic destination to travelers and media,” says Julie Freeman, Managing Director, NJF, an MMGY Global company. “We are committed...
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Structure HouseSelects French/West/Vaughan as Public Relations Agency

Mar 23 8:21pm Bulldog Reporter
French/West/Vaughan (FWV), Raleigh-based independent public relations, advertising and digital marketing agencies, announced it has been selected by Structure House to spearhead the company’s media presence and heighten its distinction in the health care industry. Structure House is the foremost residential weight loss program serving the needs of participants who are looking to lose weight and improve their diet based on various behavioral and health-related issues. FWV will oversee external media relations efforts for the facility, highlighting the numerous expert staff members, elite programs offered and upcoming initiatives such as a new spa building and an interactive demonstration center where guests learn from Executive...
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Mar 23 8:15pm Fashion & Lifestyle PR Sourcebook | PR Couture
Position: Summer Internship Company: Communications Store Location: NYC Learn more The post Internship appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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8 secrets to effective communication

Mar 23 8:00pm
Members of any audience will fall into particular behavior patterns. Recognize and address these tendencies to help your message resonate.
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PR Industry News: KCD, ELR Media Group, IMG & JMPR & More

Mar 23 7:57pm Fashion & Lifestyle PR Sourcebook | PR Couture
PR AGENCY AND INDUSTRY NEWS The Modist, the first global… The post PR Industry News: KCD, ELR Media Group, IMG & JMPR & More appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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Lavaliere or handheld? Mic tips for either option

Mar 23 7:00pm
Whether your presentation preference is to grasp the microphone or attach it to a lapel or neckline, these helpful hints will help you keep the audience focused on your message.
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Starbucks to hire 240,000and, possibly, you

Mar 23 6:00pm
The company announced its lofty hiring goal in a recent shareholders meeting. Interested communicators can take advantage of available positions at the coffee chain and elsewhere.
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Jobs at Hemsworth Communications

Mar 23 2:26pm Fashion & Lifestyle PR Sourcebook | PR Couture
Position: Multiple Company: Hemsworth Location: Ft. Lauderdale & Atlanta Learn… The post Jobs at Hemsworth Communications appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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How Teamwork Can Boost Your Career

Mar 23 12:58pm Spin Sucks
Teamwork is crucial for any kind of business. The true power of a team lies in its members working as a team. Corina Manea make the case why it’s better for you and for your company to be a team player The post How Teamwork Can Boost Your Career appeared first on Spin Sucks.        Related StoriesCareer Choice: Find Your Dream Job by Finding YourselfVacation Time: How to Grow Professionally from Time AwayFive Reasons Communicators are Frustrated and Lonely ...
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Bye Fake PR News

Mar 23 12:21pm HMA Public Relations
Rachel is really enjoying the fake news topic right now. After coming across a blog post about how PR pros can defend themselves against fake news, she thought it would be a good idea to share what she had learned. [Click below for more] The post Bye Fake PR News appeared first on HMA Public Relations.
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Want to read more books? Follow these tips

Mar 23 12:00pm
An avid reader shares her tips for reading 52 books a year. You can too.
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VIDEO: GroupM's Irwin Gotlieb on the Future of Media and Advertising

Mar 23 9:36am Community Channels on MediaVillage
Irwin Gotlieb, as Chairman of WPP's GroupM, oversees the largest global media budget, investing more than $100 billion annually. In 2012, Irwin was named Chairman of GroupM, moving from his previous role as CEO. Irwin joined WPP in 1999 as Chairman and CEO of Mindshare Worldwide. He is widely recognized as the Dean of the media industry and in my exclusive Legends & Leaders Video Interview Series, he shares insights into the past, present and future of the industry. Here are a few examples. View my full interview above.
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VIDEO: Publicis' Dave Penski on Data, Viewability and the Future

Mar 23 9:35am Community Channels on MediaVillage
Last year, Publicis reorganized its media agencies and created PMX, Publicis Media Exchange to aggregate and leverage the company's more than $80 billion in media investments globally. Under the leadership of David Penski, PMX and Publicis have been on a new business winning streak, including the Miller Coors business. In my exclusive interview, part of the Legends & Leaders Video Interview Series, Dave shares his insights and perspective on the past, present and future of media. Here are a few of his comments. View all our interviews here.
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VIDEO: Brian Lesser Explains GroupM and His Future Vision

Mar 23 9:33am Community Channels on MediaVillage
Brian Lesser has been with WPP now for ten years and while he may be new to the media agency world proper, he is certainly not new to WPP nor to GroupM.  He joined WPP in 2007 when the company acquired 24/7, which has evolved into Xaxis, and last year Brian shifted to GroupM as North American CEO.  In my exclusive Legends & Leaders Video Interview Series, Brian shares insights into the past, present and future of GroupM. Here are a few examples. Click here to view interviews with GroupM's Irwin Gotlieb, Rob Norman, Phil Cowdell and Lee Doyle, plus other senior industry executives.
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VIDEO: Phil Cowdell Explains [M]PLATFORM and His Relationship with Lyle Schwartz

Mar 23 9:31am Community Channels on MediaVillage
Phil Cowdell resides over [M]PLATFORM, which GroupM created in response to the increased pressure on brands to meet unprecedented consumer expectations for personalization, and to deliver stakeholder demands for results. [M]PLATFORM is focused on delivering a new level of communications addressability and relevance to help brands create consumer engagement that is measurable and accountable. As part of my exclusive Legends & Leaders Video Interview Series, Phil shares insights into the [M]PLATFORM role and the future of media and marketing. Here are a few examples and link here to the full Legends & Leaders Interview Series.
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VIDEO: Group M's Lee Doyle

Mar 23 9:26am Community Channels on MediaVillage
Lee Doyle, a veteran GroupM executive was recently elevated to Executive Director of GroupM. As part of my exclusive Legends & Leaders Video Interview Series Lee describes his new role and shares his perspectives on the emerging media ecosystem, challenges and opportunities for the TV and digital industry trust, data, OTT and more. Here are a few examples and watch my full interview with Phil above and click for the full Legends & Leaders Interview Series.
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Free Tools to Help New Companies Optimize Digital Marketing Efforts

Mar 23 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
In today’s digital world, online marketing is crucial to the success of any newly established company. Oftentimes, however, young brands try to offset the steep costs of starting a business by tightening the purse strings for any “excess” activity in their first year. Unfortunately, public relations and marketing are often included on the list of… Read More → The post Free Tools to Help New Companies Optimize Digital Marketing Efforts appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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Chat Recap: Monitoring Competition, Longevity, Payment Terms, and More

Mar 23 8:00am Blog – Solo PR Pro
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 22, 2017 we weighed in with ... Read More...
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Parman and West Join Forces to Honor Summar

Mar 23 8:00am Progressions
This article was originally published in the University of Tennessee-Knoxville newsletter. You can find it here. Two 1994 University of Tennessee Public Relations alumni, Travis Parman and Mary Beth West, have joined forces to honor Dwayne Summar by increasing funding for the existing Dwayne Summar Public Relations Endowment. Their $35,000 collaborative gift will enrich the […]...
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"General Hospital" EP Frank Valentini on the New Realities of Daytime Drama

Mar 23 7:55am Community Channels on MediaVillage
During a break while taping my appearance today on ABC’s General Hospital I interviewed executive producer Frank Valentini about the challenges of producing daytime drama, the future of the genre and the influence of social media on soap operas. Valentini began working as a producer on the ABC soap One Life to Live around the time that I made my first appearance on GH back in 1992.  He moved over to GH in 2010.
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What is the Future of Owned Media?

Mar 23 7:45am Spin Sucks
If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here The post What is the Future of Owned Media? appeared first on Spin Sucks.        Related StoriesFive Owned Media Metrics Every Communicator Should TrackCall Content Marketing What You Want, But Don’t Say it Doesn’t ExistContributed Content is on the Rise — Here’s How to Stand Out ...
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FB vs. Google + IG at 1M advertisers

Mar 23 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Jim TobinInstagram now has over 1 million active advertisers while Facebook is working hard to compete with Google. Facebook adopts header bidding to make its ad network more competitive with Google’sBy Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better… Instagram grows... View Article...
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Podcast: The Fake News Phenomenon

Mar 23 3:00am Holmes Report Latest
Weber Shandwick global editor-in-chief Vivian Schiller joins the Echo Chamber to discuss the rise of fake news.
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Standard Bank CMO Nikki Twomey Departs After 22 Years

Mar 23 3:00am Holmes Report Latest
Africa's largest bank is currently seeking a new leader for its marketing and communications operations.
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Get past these common obstacles to a great corporate culture

Mar 23 1:00am
Join the experts for actionable ideas on building a culture that thrives.
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Social: Its #PersonalWhat Millennials Want Brands to Know About Social Advertising

Mar 22 10:52pm Bulldog Reporter
By Corrie Westmoreland-Vairo, Director of Accounts, Fell Swoop Social marketing is getting more and more important to brands. In fact, according to 2016 State of Social Business by Ed Terpening and Aubrey Littleton, ad budgets increased by 73 percent last year and are expected to grow even more in 2017. As brands look to make social a bigger part of their efforts, they need to ensure that they’re using it in the most effective way. So, what do they need to know? We asked the first generation to actually come of age with social. We interviewed millennials, and here’s what...
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