Apr 27 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
Today’s blog is from our partner at NATIONAL, Nancy Arab. Enjoy! Consider your favourite brand. You may think that nothing could harm it because it is a multinational corporation, has a strong brand identity, or commands a loyal following. But in today’s world of consumer cynicism (outlined in detail in our Bold Thinking Report), no… Read More → The post How Prepared Are You? The Four Pivotal Stages of Crisis Management appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Apr 27 7:55am Community Channels on MediaVillage
Donnie Williams, Chief Digital Office of Horizon Media, shares insights on the future role of digital media for marketers, agencies and media sellers across the full ecosystem in my exclusive video interview available above. Read a sampling of Donnie's comments below and view all my Legends & Leaders interviews with industry executives at www.LegendsLeaders.org.
Apr 27 7:45am Spin Sucks
There are six metrics Gini Dietrich recommends you focus on to measure the effectiveness of your business development program. Start today with Analytics and a spreadsheet The post Six Metrics to Measure Your Business Development Program appeared first on Spin Sucks. Related StoriesIt’s Time to Break Free from Your Vanity MetricsThe Four Pitfalls (and Fixes) of Your PR Content StrategyPESO Model: Implement and Measure the Four Media Types ...
Apr 27 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Jim TobinLive video isn’t going away anytime soon and Instagram is racing toward 1B users. Plus Twitter gets a stock win with some decent numbers. Twitter plans to eventually air live video 24/7 Is Twitter the new TV? The social network hopes to become something resembling that, with plans revealed by CFO and…Like... View Article...
Apr 27 3:00am Blog – Convince and Convert: Social Media Consulting and Content Marketing Consulting
Authors Barry Feldman and Seth Price, copywriter and marketing/branding speaker respectively, join the Content Pros Podcast to discuss their debut book The Road to Recognition and the intersection of content and branding to achieve marketing success.
Apr 27 3:00am Holmes Report Latest
Co-founder and chief creative officer to join digital agency Huge after 11 years with MDC-owned firm.
Apr 27 3:00am Holmes Report Latest
Camilla and Lucy D'Abo to exit two years after selling their firm to Edelman, following layoffs at the start of this year.
Apr 26 11:10pm Bulldog Reporter
By Jim Newman, Account Supervisor, KGBTexas Communications Some say we now live in the “post truth” era. Whatever that means! However, most Americans agree that facts still matter. So what can an organization do when misleading statements or even lies are being circulated about them? If the truth is on your side—preferably with some proof behind it —it’s possible to correct the record. But you have to act fast. It will also likely require many long hours. Here are a few proven communications strategies for correcting false claims. Use the media Organizations battling misleading claims often find themselves in the...
Apr 26 11:04pm Bulldog Reporter
Consumers have high expectations for digital applications and service performance—and the shortfalls they regularly experience create brand loyalty-threatening IT challenges around the ability to resolve customer-impacting incidents quickly, according to new research from digital operations management firm PagerDuty, which recently announced the findings of its inaugural State of Digital Operations Report. The report’s findings, based on a two-part survey of over 300 IT personnel in development and operations as well as over 300 consumers, indicate that although IT pros feel confident in their IT organization’s ability to deliver seamless digital experiences, many organizations still experience frequent operational hurdles that lead to...
Apr 26 10:58pm Bulldog Reporter
Compliance programs usually consist of rules to encourage certain behaviors from employees, managers and executives. But often programs with fewer rules—provided they are the right ones—can be even more effective, according to research from ethics and compliance firm LRN. The number of rules or elements in a company’s compliance program—such as the requirement to attend multiple training courses annually, provide annual certifications or report gifts—is not the best measure of the program’s effectiveness. What really matters is whether or not those rules actually promote ethical behaviors that reflect the company’s core values, finds LRN’s recently published Program Effectiveness Report. LRN...
Apr 26 10:43pm Bulldog Reporter
By Brad Deutser, President, Deutser Everywhere we turn lately, there seems to be a new corporate crisis in the headlines. Some of the largest, most visible and successful companies are being forced to publicly apologize—while feverishly attempting to convince their customers that these unfortunate incidents are only isolated blips—without any implication of systemic organizational issues. United Airlines, Uber, Amazon, Wells Fargo, the Academy Awards, and even White House spokesperson Sean Spicer have recently faced public relations challenges that have created significant reputational issues and disruption to their organizations. So, what’s going on here? Is it arrogance, weak leadership, corporate greed,...
Apr 26 10:32pm Bulldog Reporter
The study of leadership has a long history, but this cross-cultural exploratory study by The Plank Center for Leadership in Public Relations is the first known attempt to understand the process and various stages of leadership development in public relations specialists. This study, which features participants from Brazil, China, India, Russia and the United States, details and provides insight into similarities and variances across cultural boundaries of when practitioners begin to learn and exhibit leadership qualities. Principal investigators Elina Ezrikova, Ph.D., of Central Michigan University and Diana Martinelli, Ph.D., of West Virginia University used primary qualitative research from PR practitioners...
Apr 26 9:00pm Ragan.com
Public relations pros are often fantastic storytellers. This is especially true when it comes to doling out advice. Jot down this pro’s top tips from his decades in the business.
Apr 26 8:24pm Bulldog Reporter
Years of quirky holiday mailers—one of many sent annually from Winstanley Partners of Lenox, Mass., over the years—have piqued the interest of the United States Postal Service. Nate Winstanley, president and founder of the 30-year-old creative agency, will speak at the National Postal Forum in Baltimore, Md., next month on the topic of dynamic, multi-channel mail campaigns. The invitation came shortly after dissemination of Winstanley Partners’ 2016 mailer “The Grater Good,” which included a tree-shaped cheese grater in a blister pack that charged recipients to ‘Make America Grate Again.’ Winstanley was invited to speak after submitting their Grater Good piece to...
Apr 26 8:22pm Bulldog Reporter
Portland, Ore.-based R2C Group, the data-driven creative and media agency, announced today that is has hired Patrick Acosta as SVP, Media Director. Acosta will be responsible for a team of 60+ media planers and buyers across three offices nationwide, managing strategy and growth for the TV, digital, radio, and print practice. He will report to R2C Group’s CEO Michelle Cardinal, operating out of the agency’s Portland headquarters. Acosta is a seasoned media and analytics executive with over 20 years of agency and global marketing experience. Before joining R2C Group, he was SVP, Global Director of Analytics at MullenLowe U.S. During...
Apr 26 8:20pm Bulldog Reporter
Cutler PR, a tech-focused public relations firm, is announcing the opening of its new headquarters in New York City in order to accommodate an expanding staff. The firm has moved into The Berkeley Building, a historic Midtown highrise at 19 West 44th Street. Cutler PR has increased revenue by 110 percent since 2015, and has doubled the size of its team in the last year. “We are so excited to be in a new headquarters that can fit our growing team. The last couple years have been a very exciting period for Cutler PR, having signed on tremendous clients and...
Apr 26 8:16pm Bulldog Reporter
The Brooks Group, Manhattan-based communications agency recognized for its diverse lifestyle client roster and fresh, personalized approach to business, recently added three new clients to its client roster: Citymeals on Wheels—Citymeals was co-founded in 1981 by longtime New York magazine restaurant critic Gael Greene, and legendary cookbook author and teacher James Beard. Now in its 35th year of serving homebound elderly New Yorkers, Citymeals has delivered over 54 million meals throughout the five boroughs, providing a lifeline of nourishing meals and vital companionship to seniors in need. Hampton Forge—From kitchen prep to table set, Hampton Forge is the leading lifestyle brand for flatware and...
Apr 26 8:14pm Bulldog Reporter
CONRIC PR & Marketing was honored to receive three Awards of Distinction and a Judge’s Award at the 2017 Image Awards Ceremony on April 13 at the Alliance for the Arts. These awards were provided for excellence in news release, online audience engagement and crisis communication categories. The Image Awards competition is conducted annually by the Southwest Florida Chapter of the Florida Public Relations Association to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism in the region. An Award of Distinction was presented to CONRIC for its communication plan for Voice of...
Apr 26 8:11pm Bulldog Reporter
Idea Hall, a hybrid full-service branding, marketing and public relations agency based in Orange County expands into several new markets with an influx of new business in the first quarter of 2017, the company announced today. Since the beginning of the year, Idea Hall has won seven new accounts, expanding into new industries spanning wine and spirits, travel and tourism and technology as well as bolstering its current business mix of leading commercial real estate, banking and financial services accounts. New clients include: Wilson Daniels, a fine wine importer and marketer Visit Anaheim, the agency is providing virtual reality video and...
Apr 26 8:08pm Bulldog Reporter
VTech, electronic learning toys company, has appointed Threepipe to manage PR and social campaign activity for the VTech and LeapFrog brands in the UK. This follows VTech’s acquisition of educational entertainment company LeapFrog, which Threepipe had supported for the previous seven years. VTech acquired LeapFrog in 2016 to create a combined UK business that makes it one of the top ten toy companies in the UK. Clive Richardson, Marketing Director, VTech: “We were keen to work with the Threepipe team that clearly has a great understanding of the LeapFrog brand, our market and our audience. We are looking forward to...
Apr 26 8:06pm Bulldog Reporter
Taco Bueno, the regional fresh Tex-Mex restaurant chain, has selected Dallas-based TrizCom Public Relations as its agency of record. TrizCom PR’s efforts will focus on supporting Taco Bueno’s evolving brand narrative by amplifying the tried and true message across media and audience. “We have been working on a seismic shift of focus in the marketing, operations, franchising and overall ‘top-of-mindness’ of Taco Bueno in our core regional markets and nationwide,” said Mike Roper, president and CEO of Taco Bueno. “We anticipate a smart, yet aggressive, expansion in our 3-5 year forecast for the company, and we have been diligent in...
Apr 26 8:00pm Ragan.com
The global platform is persnickety about pictures, so here’s a guide to optimizing your visuals on the social network.
Apr 26 7:00pm Ragan.com
The interest-focused platform is the new social media darling, but can it hold on for the long term? Marketers could make the difference—and find a new channel for engaging consumers.
Apr 26 6:00pm Ragan.com
Dithering and denial always make the problem worse, yet corporations just can’t seem to help themselves.
Apr 26 12:58pm Spin Sucks
Do you know how to spot PR clients that are bad for your business? Maris Callahan shares things prospective clients actually said to her and why they were red flags. What would you add The post Six Things You Never Want to Hear From Prospective PR Clients appeared first on Spin Sucks. Related StoriesThe Content Secret to Closing More ClientsBuild a Business Development Program By Doing Your Own PRFive Ways to Build a Successful Business Development Program ...
Apr 26 12:00pm Ragan.com
Engagement is at the core of recruitment and retention, not to mention productivity. Try these approaches to improve internal connections and accelerate your business.
Apr 26 11:55am Community Channels on MediaVillage
Not since the sudden ousting in Season 5 of Cheetah Girls star Sabrina Bryan (and partner Mark Ballas) has there been as shocking an elimination on ABC’s Dancing with the Stars. Audible gasps filled the ballroom at the end of Monday night’s show when former Season 24 frontrunner Heather Morris and partner Maksim Chmerkovskiy (pictured at top and throughout) were given their marching orders following a perfect 40/40 score for their rumba. The dance also marked Chmerkovskiy’s return to the ballroom after being sidelined for three weeks due to an injury, and while their performance had the judges using words ranging from “elegant” to “stunning” the couple’s happiness was short-lived. My exclusive interviews with Heather and Maks follow.
Apr 26 11:53am HMA Public Relations
Abbie recently spoke on a panel for the Arizona Technology Council. The topic? The role of marketing and communications in the tech industry. [Click below for more] The post How Do Communicators Get a Seat at the Table? appeared first on HMA Public Relations.
Apr 26 11:03am Beyond PR
Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.
Apr 26 9:01am Community Channels on MediaVillage
Sports programming remains an important source of viewing of traditional TV. As a genre, it represents an outsized source of costs, revenues and strategic leverage between networks and distributors. We estimate that viewing of sports programming on national TV properties during 2016 amounted to approximately 36bn person-hours on a live+same-day basis across all dayparts and all people, and around 38bn person-hours including time-shifting on a similar basis. This represented 10\% of total national TV viewing hours including 7 days of DVR playback, which amounted to 374bn person-viewing hours during 2016. All live and time-shifted viewing (which includes viewing on local properties) amounted to around 490bn person-viewing hours in 2016.
Apr 26 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
Is your company’s mantra, “that’s the way we’ve always done it”? If so, the harsh reality may be you are collectively stuck in a data-resistant state. Perhaps the company is data-resistant because it’s believed data will reveal a misaligned strategy, or uncover hidden issues. Whatever the reason, being data-resistant is the first stage in a… Read More → The post New SHIFT eBook: Data-Driven PR appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Apr 26 8:00am Progressions
Session: Ethical Leadership: Using the Code of Ethics to Inform Your Leadership Style Presenters: Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications; Heather Harder, Senior Account Executive, Prosek Partners; PRSSA 2016–2017 Vice President of Advocacy Andrew Cook; PRSSA 2016–2017 Vice President of Professional Development Liz Skeele; PRSSA 2016–2017 Vice President of Career […]...
Apr 26 8:00am Community Channels on MediaVillage
Charlie Rutman, Executive Vice President Managing Partner at Horizon Media, is among the industry's best known, respected and liked executives. With a 40-year perspective, he shares insights on the future of our business in my exclusive interview. Read a sampling of his comments below and view my full video interview with Charlie above. Watch all my Legends & Leaders interviews with other senior industry executives at www.LegendsLeaders.org.
Apr 26 7:45am Spin Sucks
One of the biggest mistakes most PR pros make is they don't make time to do their own PR. That leads to the lack of a proactive business development plan. Gini Dietrich describes why the feast or famine of working solely on referrals is bad for your business The post Build a Business Development Program By Doing Your Own PR appeared first on Spin Sucks. Related StoriesHere’s How to Make Business Development a PriorityFive Ways to Build a Successful Business Development ProgramThe Content Secret to Closing More Clients ...
Apr 26 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Gini DietrichOn today’s @smcurrent, learn more about algorithms, analytics goals, business development, and more Facebook tests its News Feed with a new form of Related ArticlesFacebook will show additional articles related to topics many people are talking about before a user clicks to read a…Like it Understanding the Instagram Algorithm: 7 Key... View Article...
Apr 26 3:00am Holmes Report Latest
Merger brings together corporate-focused firms under CNC CEO Bernhard Meising.
Apr 26 3:00am Holmes Report Latest
In this episode of Hacks and Flacks, Rica Elysee talk about why authenticity is so important to how companies – startups and large enterprises – grow, gain customers, gain media coverage and more.
Apr 26 3:00am Holmes Report Latest
Andreessen Horowitz partner and OutCast co-founder will be honored at the SABRE Awards North America ceremony on May 2.
Apr 26 1:00am Ragan.com
Generate leads; be a thought leader: Sponsor a Ragan virtual event!...
Apr 26 1:00am Ragan.com
Share how your blog revamp, social campaign and more eased major communications pain points. Enter the 2017 Health Care PR & Marketing Awards! Save $50 when you enter by the early-bird deadline: May 12.
Apr 25 11:10pm Bulldog Reporter
By Charles Dearing, Freelance Writer/Blogger For many small business owners, mastering the art of great PR can seem like a talent reserved only for the wizards and dabblers in the black arts. At best, it seems like something that requires a whole department packed with experts. But the truth is that it’s actually just a matter of strategy. And applying that strategy to content marketing can make a world of difference. Learn how below! #1 Your Company’s Image is an Ongoing Process Traditional PR is all about maintaining a positive company image and doing that has meant constant, steady work...
Apr 25 11:05pm Bulldog Reporter
By Marta Gorka, Skyline Whitespace Your upcoming exhibition is the ideal time to show off the personality of your business, promote your latest products and generate those all-important leads. But while business exhibitions are a vital part of your marketing strategy and business plan overall, having the time to make the most of them can be a whole different story. Yes, there are 101 things to think about; from the look and feel of your exhibition stand to the team you assemble on the day. However, don’t be put off—your exhibition is worth doing. What you need are a few...
Apr 25 10:52pm Bulldog Reporter
For the third consecutive year, HubShout conducted a survey of small to mid-size digital marketing agencies in order to help SEO professionals and digital marketers forecast 2017 online marketing trends. There’s no shortage of data about large corporations’ digital marketing investments, but few small to mid-size agencies land the million and billion-dollar clients. We designed this study to collect data that is more useful to agencies whose clients have more limited budgets. In this report, we will present online marketing data for 2017 and compare it to data from our 2016 survey. For quick reference, we have summarized the top 2017 marketing...
Apr 25 10:45pm Bulldog Reporter
In the competition between Snapchat and Instagram for users of “Stories”—a way to share the day’s experiences in narrative form—Millennials are saying it’s essentially no competition at all, according to the latest research from social polling and insights company Whatsgoodly. In a just-released April survey of 1,991 Millennials, 78 percent chose Snapchat Stories as their preferred narrative platform. That number was down from 88 percent recorded in a similar survey conducted four months earlier. Only 4 percent of respondents in each survey preferred Instagram, and the big difference was that 16 percent now say they use neither platform, up from only 6...
Apr 25 10:37pm Bulldog Reporter
By Caroline Vallila, Springboard Public Relations Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in similar situations. Since every company should know how to properly manage a PR crisis, here are a few best practices to keep in mind: 1. Honesty is the Best Policy If a company did in fact make a mistake,...
Apr 25 10:10pm Bulldog Reporter
By Brad Deutser, President, Deutser From ring to ring, you have entertained. From generation to generation, you have brought families together. You have invited us in to witness and be a part of the Greatest Show on Earth. But, you have also become one of America’s great tragedies. After nearly a century and a half in business, doing what you do best, you will vacate your place in the entertainment space. There will be other circuses. But, there will never be another Ringling Bros and Barnum & Bailey Circus. You have never wavered from your roots—your history, your way of...
Apr 25 8:41pm Bulldog Reporter
IPONWEB, an industry pioneer and world leader in the development of 1st-party media trading systems and infrastructure, announced that Nathan Woodman has been appointed SVP of Strategic Development for North America. In this newly created role, Woodman will expand his responsibilities to oversee sales and solution development for strategic opportunities across both supply- and demand-side partners in the region. He will also work closely with IPONWEB’s R&D team to bring innovative new offerings to market that address the growing demand from advertisers, agencies, publishers, and broadcasters looking to leverage their unique data assets and audience intelligence inside powerful machine learning...
Apr 25 8:39pm Bulldog Reporter
Fierce Government Relations announced that former senior leadership advisor and policy expert Eric Zulkosky has joined the firm. With more than a decade of Capitol Hill experience in both the House and Senate, Eric brings a unique understanding of the Republican conference, as well as the leadership and the party agenda. He most recently served House Majority Whip Steve Scalise as Director of Member Services & Policy Advisor helping manage leadership races and the committee selection process. Before heading over to the Whip office, Eric handled Scalise’s telecommunications and technology portfolio for his work on the Energy and Commerce Committee. Prior to...
Apr 25 8:36pm Bulldog Reporter
Steinreich Communications Group, an international public relations agency headquartered in New York, has announced that Sheila Long O’Mara has been promoted to vice president and day-to-day leader of the firm’s home furnishings industry and trade group. She will continue to report to SVP Ellyn Small who heads the firm’s consumer products division. Prior to joining Steinreich Communications as content manager in April of 2016, O’Mara spent more than 25 years in journalism. She successfully launched and nurtured Home Furnishings Business as its editor in chief, and not only a prolific writer and editor, also managed the social media presence of...
Apr 25 8:34pm Bulldog Reporter
Digital PR agency Tech Image announced that it has secured three new clients: manufacturer of electric, pedal assist-only bicycles Bosch eBike Systems, mainframe modernization provider TmaxSoft, and license plate and facial recognition solutions and technology providers Digital Recognition Network/Vigilant Solutions. Tech Image will help these new clients accelerate their growth through strategic brand positioning, targeted media relations and custom-created content, as well as digital and social media programs. “We are so honored that these outstanding companies have chosen Tech Image as their digital public relations partner,” said Dan O’Brien, president of Tech Image. “We look forward to the opportunities to help these companies...
Apr 25 8:32pm Bulldog Reporter
For the last three years, legal marketing firm ONE400 has been revolutionizing the ways that law firms and legal technology startups connect with their target audiences. Along the way, it’s done a pretty good job of connecting with its own employees as well. Among more than 40,000 businesses across the country that use the popular Gusto payroll service, ONE400 today became one of just 11 to receive the company’s “Extra Mile” award for going to extraordinary lengths to deliver outstanding employee benefits. “Talent is the lifeblood of our company, just as it is to the law firms and legal technology...
Apr 25 8:31pm Bulldog Reporter
The Museum of Public Relations will hold the field’s second-ever Black PR History celebration May 3, 6-9pm, at Baruch College, 55 Lexington Ave, room 14-220. A networking reception, for the expected 300 attendees, will follow the program. The event, sponsored by Edelman and the Corporate Communications International, will include two panels: the first, a series of personal histories by well-known diverse senior practitioners; the second, a panel featuring young professionals and diversity leaders. Among the speakers will be: Terry Edmonds, the first black presidential speechwriter; David Albritton, executive director of communications for GM; Terrie M. Williams, founder of the Terrie Williams...
Apr 25 8:27pm Bulldog Reporter
J Public Relations is now representing Rancho Pescadero in Todos Santos, Mexico. Nestled on a pristine beach of the Pacific Ocean just an hour north of Cabo San Lucas and a world away from traffic, stress and constant information, Rancho Pescadero is an adult hideaway of suites set amidst the natural beauty of swaying palms and a backdrop of soaring mountain peaks. Located in the artsy, laid-back beach town of Todos Santos, the resort allows guests to truly disconnect from their daily lives and technology and connect with themselves, nature and their family and friends traveling with them. Crafted with native materials and artisan furnishings, the hotel...
Apr 25 8:25pm Bulldog Reporter
Samantha Brown, a well-known travel personality, has brought on the public relations and digital agency Bullfrog + Baum to coordinate public relations activities for her upcoming TV program and best-selling luggage brand on the Home Shopping Network. “Bullfrog + Baum’s work in the hospitality and tourism industry is widely respected and we look forward to collaborating together on promoting Samantha’s exciting new adventures,” said Kevin O’Leary, President of Samantha Brown Media, Inc. “We are especially excited to share updates on Samantha’s new TV program in the coming months.” Samantha embarks on her next journey by joining public television with her new show,...
Apr 25 8:00pm Ragan.com
Nearly 60 percent of employers surveyed said they feel ill-equipped to address employee experience.
Apr 25 7:00pm Ragan.com
The career-focused social platform has been boosting its growth by revamping its website and offering its members (and marketers) a handful of features. Check them out below.
Apr 25 6:00pm Ragan.com
The Duke and Duchess of Cambridge have joined Prince Harry in an awareness campaign using social media and the London marathon.
Apr 25 2:50pm HMA Public Relations
Yesterday, Rachel and Bre attended the Phoenix Business Journal’s Meet the Newsroom event held at the Phoenix Art Museum. Not only was the event a huge success, it was a testament as to why events like these are great way for PR pros to build relationships with the media. [Click below for more] The post Meet the Newsroom with the Phoenix Business Journal appeared first on HMA Public Relations.
Apr 25 12:58pm Spin Sucks
You know you need visuals in your PR content, but how do you create those visuals? So now you’re supposed to learn how to create images and videos? Corina Manea has you covered with these three easy ways to create spectacular visuals for your content The post How to Create Spectacular Visuals for Your PR Content appeared first on Spin Sucks. Related StoriesHow to Create Specular Visuals for Your PR ContentSeven Ways to Repurpose Your PR ContentThe Four Pitfalls (and Fixes) of Your PR Content Strategy ...
Apr 25 12:35pm Fashion & Lifestyle PR Sourcebook | PR Couture
The post PRGP appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.