Report: How to market to each generation on social media

Mar 16 8:00pm Ragan.com
Different generations have widely different online habits. One report highlights the most important facts about successfully targeting each group.
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Infographic: Nonverbal communication tips for speakers

Mar 16 7:00pm Ragan.com
This infographic explains what to do before and during a speech to ensure that you feel confident, speak clearly and keep your audience interested.
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6 Tips + Tricks to Improve Media Outreach Results

Mar 16 6:39pm Fashion & Lifestyle PR Sourcebook | PR Couture
In public relations, we rely so heavily on email that… The post 6 Tips + Tricks to Improve Media Outreach Results appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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3 PR lessons from Beauty and the Beast

Mar 16 6:00pm Ragan.com
Get ready to be Disney’s guest with these savvy takeaways for brand managers.
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Jobs at CLD PR

Mar 16 1:40pm Fashion & Lifestyle PR Sourcebook | PR Couture
Position: Multiple Company: CLD PR Location: Los Angeles Learn more The post Jobs at CLD PR appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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Three Marketing Lessons from the Rise and Fall of Pokmon GO

Mar 16 12:58pm Spin Sucks
What caused the fall from grace of the famous Pokémon GO? Tony Tie has the story, marketing lessons learned, and how marketers can avoid the same rise and fall The post Three Marketing Lessons from the Rise and Fall of Pokémon GO appeared first on Spin Sucks.        Related StoriesHow Artificial Intelligence Will Affect Content MarketingHow to Find Time to Make Marketing Your Small Business a PriorityEmail Marketing Best Practices from Annoying Viagra Spam ...
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Media Takeaways on Advertising from the Rally in the Alley -- RBC Capital Markets

Mar 16 12:27pm Community Channels on MediaVillage
We spent today on the RBC Capital Markets Internet Team's Rally in the Alley bus tour in NYC visiting various internet/media/advertising companies and experts (see their note here). Below we highlight key takeaways for our Media + Ad Agency coverage.
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Court case opens up writer brawl over the Oxford comma

Mar 16 12:00pm Ragan.com
The lack of a comma in Maine labor law cost an organization in a lawsuit. So should we all start using the serial comma? Slip on your brass knuckles and join the debate.
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Oscar Munoz Leads the CEO Revolution

Mar 16 11:47am HMA Public Relations
Last week was the week of Oscar Munoz—at least for Bre, anyways. The United Airlines’ CEO was featured in back-to-back stories on PRWeek. [Click below for more] The post Oscar Munoz Leads the CEO Revolution appeared first on HMA Public Relations.
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How PR and corporate communications can use animated gifs

Mar 16 11:31am A PR Guy's Musings - Stuart Bruce
In Harry Potter newspaper pictures are alive with characters that move. Animated gifs are a type of image file format that are like photographs alive with movement. As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. However, many PR […]...
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Putting the Rapid in Rapid Response

Mar 16 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
When a big news story hits, reporters often look to executives and experts for commentary in their articles. Whether there’s a merger or acquisition in the industry, a cloud outage – such as the recent AWS conundrum – or a security hack, rapid response opportunities always pop up. While many PR professionals will agree that… Read More → The post Putting the “Rapid” in Rapid Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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Cadent's Stephanie Mitchko-Beale on the Importance of Saying "Yes"

Mar 16 7:57am Community Channels on MediaVillage
When I was in high school I excelled in math and science, says Stephanie Mitchko-Beale, COO/CTO at Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry. Stephanie was encouraged by her father to do anything she wanted and chose to follow in his footsteps by studying engineering, though the male-dominated engineering school was not the easiest place to be for a young woman. But I loved it because I love problem solving, mathematics, decomposing problems into minuscule pieces and then fixing and building them up, she explains. My career has been built on my curious nature and love of solving problems. ...
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Four+ Tips to Help You Get Over Your Fear of Video

Mar 16 7:45am Spin Sucks
Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. Gini Dietrich and Tony Gnau team up to show you how The post Four+ Tips to Help You Get Over Your Fear of Video appeared first on Spin Sucks.        Related StoriesSeven Reasons Live Video is the Hardest Form of Content MarketingGin and Topics: Mom Truths, Sleeping Animals, and Real AppsThe Big Question: Artificial Intelligence and the PR Industry ...
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FB copies Snapchat + LinkedIn photo filers

Mar 16 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Jim TobinFacebook copies Snapchat while LinkedIn takes a little piece of Instagram’s model (photo filters), in today’s @SMCurrent. Facebook Stories, yet another Snapchat clone, is rolling out to users worldwide Facebook is introducing yet another feature that clones Snapchat Stories to its massive global userbase. Facebook Stories, a feature that… 3 Ways to... View Article...
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WE Communications Acquires China's Red Bridge And Singapore's Watatawa

Mar 16 2:44am Holmes Report Latest
Two deals significantly expand independent PR firm's Asia-Pacific presence and come as WE returns to global revenue growth.
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Share your impressive corporate social responsibility initiative

Mar 16 1:01am Ragan.com
Put your organization's commitment to organizational transparency, green stewardship or public health on display. Enter PR Daily's 2017 Corporate Social Responsibility Awards. Save $50 on all entries submitted by March 31.
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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs Youll Want to Bookmark Today

Mar 16 12:14am Bulldog Reporter
By Paul Maccabee, President, Maccabee Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? The most effective way to convert website visitors into leads, loyal customers and sales revenue? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? (We’re talking about you, PewDiePie!) And what about improving your email campaign’s open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Those were...
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Email Empowerment: SendGrid's 2017 Benchmark Report Measures Email Metrics, Sets Goals for Today's Email Programs

Mar 16 12:07am Bulldog Reporter
Customer communication delivery platform SendGrid recently announced the findings of its second annual Global Email Benchmark Report. SendGrid analyzed aggregated anonymized statistical data from nearly 50 billion emails across 10 industries, covering over 100,000 different senders to nearly two billion different recipient addresses. The findings measure email-related metrics and help brands evaluate the effectiveness of their email marketing programs. The report offers insights and actionable steps to help email senders improve their marketing initiatives, as well as tips allowing businesses to demonstrate value, and examines how the email landscape is changing by industry and establishes concrete goals. The research shows engagement numbers...
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The Expanding Role of the Chief Data Officer: CDOs Must Connect the Dots to Show How Data Can Add Business Value

Mar 15 11:59pm Bulldog Reporter
The chief data officer is one of the newest arrivals in the C-suite. The title didn’t even exist until Visa coined it in 2001, but with the increasing importance of data analytics to all businesses, more companies are bringing CDOs on board—there are now about 2,000, according to the Gartner Group, and their roles are expanding. Their impact varies, however, as debates swirl over governance issues, often leaving data on the sidelines, stuck in silos. Meanwhile, many companies don’t yet see the need for a CDO, and make do with their chief information or chief technology officers. But while CIOs...
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The Best and Worst U.S. Airlines: New Comprehensive Study Rates 10 Carriers on Wide Range of Factors

Mar 15 11:51pm Bulldog Reporter
Alaska Airlines and United Earned Top Honors; Spirit and Frontier Rank Lowest We reported recently that air-traveler satisfaction was sky high in 2016, but which airlines are earning the most kudos—and which carriers’ services just aren’t taking off? According to a new study from travel news resource ThePointsGuy.com, Alaska Airlines is the best U.S.-based airline, while Spirit Airlines received the lowest ranking of the 10 major carriers included in the report. This comprehensive report goes beyond the usual consumer surveys with a narrow set of criteria. ThePointsGuy incorporated 10 objective, wide-ranging factors (weighting in parentheses) to create its rankings: airfare...
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That Beauty and the Beast Gay Moment: 95% of Faith-Driven Consumers Say They Wont See It

Mar 15 11:43pm Bulldog Reporter
Consumer Group Says Film Incident Severely Impacts Disney’s Standing Disney’s choice to include a gay character in its recent remake of Beauty and the Beast has the fur flying among Christian consumers—with a whopping 95 percent saying they will not see the new film, which opens this Friday, according to new research from religious marketplace research firm Faith Driven Consumer (FDC), which represents 41 million Americans who spend $2 trillion annually. “Disney’s decision to celebrate LGBT individuals with an ‘exclusively gay moment’ in Beauty and the Beast is a testament to the LGBT community’s success in advocating for and achieving high-profile recognition of their...
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Pollock Communications Announces 2 New Clients; SVP Jenna Bell Elected to Seat In the House

Mar 15 9:52pm Bulldog Reporter
With more than 25 years of experience powering change for Fortune 100 food and beverage companies and global commodity foods, Pollock Communications has a reputation that precedes itself for its tenacity and consistency in working to direct, shape and amplify health and wellness messages that help consumers make better food choices. As a leader in food, nutrition and wellness public relations and marketing communications, Pollock is poised for continued growth in 2017, recently adding two new clients to its portfolio. The new account wins include Fifty50 Foods and Capatriti Olive Oil, manufactured and distributed by Gourmet Factory. In addition, Jenna...
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WE Communications Hires Scott Friedman as EVP for Technology Sector Team

Mar 15 9:25pm Bulldog Reporter
WE Communications announced the addition of Scott Friedman to the agency’s Technology Sector Team as executive vice president. Friedman will play an executive leadership role across the Microsoft account, advising clients and setting direction in partnership with the strong set of leaders on the business today. This news builds on several recent WE hires across North America as the agency bolsters its leadership across both the East and West Coasts, including the additions of President, Health Sector & Eastern Region, Stephanie Marchesi, and Seattle General Manager and Senior Vice President Matthew Ashworth. “Today’s highly competitive technology landscape demands we are...
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Fire Bee Hires Heather Hughesas Marketing Communications Manager

Mar 15 9:20pm Bulldog Reporter
Fire Bee, a marketing communications agency in downtown Atlanta, announced the addition of Heather Hughes as marketing communications manager. “With Heather’s experience, strategic thinking and impressive leadership skills, she’ll be an amazing asset for our clients, as well as to the agency as we look forward to continued growth in 2017,” says Angela D’Amario, president of Fire Bee. “Her experience helping businesses of all sizes, and across a variety of industries, is exactly what we need given our clients range from national consumer packaged goods and tech companies to hyper local metro Atlanta brands.” Hughes joins Fire Bee from Weber...
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Blue C Names Dana Zamalloa to Lead New Salt Lake City Office

Mar 15 9:18pm Bulldog Reporter
Costa Mesa, Calif.-based Blue C has initiated an expansion of its agency for 2017. The first expansion is set to begin in March with the addition of a Salt Lake City satellite office in downtown Salt Lake in the trendy “Sugar House” area. This new expansion will be headed by Dana Zamalloa. Zamalloa has been working with the Blue C Costa Mesa office for four years and will now be expanding her role to lead a new area as Director of Marketing Partnerships and Agency Director of Blue C Salt Lake. “The Salt Lake City area has been expanding tremendously.
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PAN Communications Hires Jennifer Malleo as VP in San Francisco

Mar 15 9:15pm Bulldog Reporter
PAN Communications, an integrated marketing and PR agency for the B2B technology and healthcare industries, announced it has hired Jennifer Malleo as a Vice President for the firm’s San Francisco office. The timing of this hire aligns with agency’s recent growth and expansion on the West Coast, including a rapid climb in B2B technology client wins alongside other top talent from the Bay Area joining the team. Jennifer joins PAN with a tremendous amount of experience in traditional and digital marketing. Her areas of expertise lie in media and public relations, content creation and storytelling, and thought leadership. Previously, Jennifer worked for...
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Prowly Launches Vimeos New Press Center with a Personalized Media Pitching Module

Mar 15 9:12pm Bulldog Reporter
Despite of the all-digital era being here for some time now, recent research by ISEBOX showed that digital newsrooms are still way behind. While most reporters access online press centers at least once a month, these websites don’t meet the expectations of 70\% of journalists. Any media opportunities missed here? Plenty. Journalists may miss your key announcement or use random brand assets they find on Google Search. Or they may end up using packshots of products that are not actually yours. Any of these is a recipe for a PR nightmare. Better establish a newsroom that journalists actually like to visit and that makes...
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SPRYTE Communications to Sponsor Southern New Jersey Chambers 2017 Healthcare Issues Committee

Mar 15 9:09pm Bulldog Reporter
SPRYTE Communications, a long-time Chamber of Commerce Southern New Jersey (CCSNJ) member under its former name, Simon PR, will sponsor all four of the Chamber’s 2017 Health Issue Committee meetings, beginning with the March 21 meeting at Woodcrest Country Club in Cherry Hill. That event’s guest speaker will be Christopher Lu, Esq., insurance fraud prosecutor with the New Jersey Attorney General’s office. He will talk about his current responsibilities which include investigating various types of insurance fraud, coordinating the anti-fraud activities of state and local investigating agencies and prosecutors, and leading the New Jersey Medicaid Fraud Control Unit. SPRYTE Communications...
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D S Simon Media Launches Influencer Marketing Division

Mar 15 9:06pm Bulldog Reporter
D S Simon Media is taking a new approach to Influencer Marketing. The goal is to turn an organization’s leaders and experts into influencers. “What we’ve seen is that the idea of having paid influencers speak for your brand on TV lacks authenticity and is filled with challenges and peril, says Doug Simon, CEO at D S Simon Media. “Third-party “experts” hired by brands as media spokespeople can be less familiar with the story and more prone to error and misstatements.” Instead we work with influencers to engage with your experts as media bringing your spokespeople to their followers and...
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How Spirit Airlines CEO turned defeat into victory

Mar 15 8:00pm Ragan.com
Ranked dead last in customer satisfaction by Consumer Reports, CEO Ben Baldanza went on the offensive in a series of focused, on-point media interviews.
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March Madness: A Worrying Weather Bomb, Trumped-Up Tax Returns

Mar 15 7:01pm Community Channels on MediaVillage
Maybe President Trump is on to something with his tirades about “fake news.”...
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Commemorative events to newsjack all year long

Mar 15 7:00pm Ragan.com
Newsjacking isn’t just for the Super Bowl or major holidays. Throw a dart a calendar and you’ll find a day, week, or month devoted to everything from pancakes to bedbug awareness. Which one’s for you?...
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Master office communication with the four Ps

Mar 15 6:00pm Ragan.com
Employees want news about your organization. Your job is to deliver it in a form they can easily digest. These practical tips will help.
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How Artificial Intelligence Will Affect Content Marketing

Mar 15 12:58pm Spin Sucks
The future is here: Machine learning, natural language processing, big data, chatbots. You read about it at every corner. But what exactly is artificial intelligence and what marketers should do about it? Pawan Deshpande has that and more The post How Artificial Intelligence Will Affect Content Marketing appeared first on Spin Sucks.        Related StoriesPromotional Partnerships: What Can Go Right…What Can Go WrongGoogle’s Search Algorithm is Like a Soccer TeamWhat Star Wars Teaches Us About Content Marketing and PR ...
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A 5-Step Pre-Press Checklist for Designers to Maximize Media Coverage

Mar 15 12:43pm Fashion & Lifestyle PR Sourcebook | PR Couture
Written by Brittany Sierra We often think of publicity as… The post A 5-Step Pre-Press Checklist for Designers to Maximize Media Coverage appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
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How to shoot terrific video on your mobile device

Mar 15 12:06pm Ragan.com
Technology has made pretty much everyone a potential cinematographer. The issue is quality. Follow these guidelines to make the most of your opportunity—and avoid common mistakes.
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Media Fights Back

Mar 15 11:49am HMA Public Relations
As fake news and alternative facts become more prevalent, and people look for only articles that have the news they want to hear, several media outlets have created campaigns to address it. [Click below fore more] The post Media Fights Back appeared first on HMA Public Relations.
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Facebook Jobs for Employers

Mar 15 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
You’re generally encouraged to keep your Facebook life separate from your work life. But Facebook is looking to blur those lines with their new Jobs feature. They tout the ease of use as a benefit for both employers and potential employees, but is it really? In this two part series, we’ll explore how the Facebook… Read More → The post Facebook Jobs for Employers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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Five PRSSA Membership Benefits That Will Launch Your Career

Mar 15 8:00am Progressions
PRSSA offers a multitude of benefits to all its members. Below are five of my favorite benefits for members to take advantage of. 1. Scholarships and grants PRSSA members have access to more than $50,000 worth of scholarships and awards to apply for annually. Scholarships are not only a great way to fund your education, […]...
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Five Tips to Get Your Media Pitches Opened and Read

Mar 15 7:45am Spin Sucks
According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results The post Five Tips to Get Your Media Pitches Opened and Read appeared first on Spin Sucks.        Related StoriesFour Steps for Building Customer Relationships that LastThe Challenges and Solutions of the PESO ModelVisualize the PESO Model to Help Others Understand it ...
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Clickbait + Decode Millennial Tech Buyer

Mar 15 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Gini DietrichThe day has come! If you don’t have any friends, you can now rent some so your selfies look less sad. Which sort of defeats the purpose of SELFie, but what do I know? That and more on today’s @smcurrent The argument for and against Facebook Messenger Day The stakes are high... View Article...
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Your Brain On Politics: Changing Minds (Part 3 of 3)

Mar 15 3:00am Holmes Report Latest
Our brains might not always respond to facts, but they do respond to stories. Minds do change, and there are some basic guidelines for communicators who want to change them.
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Have your efforts earned you the title of CSR Campaign of the Year?

Mar 15 1:00am Ragan.com
PR Daily's Corporate Social Responsibility Awards recognizes organizations whose work made the world a better place.
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Transparent Communications in the Trust Economy, Pt. 1Rules of Engagement

Mar 14 11:13pm Bulldog Reporter
By Jonathan Bloom, CEO and Founding Partner, McGrath/Power Public Relations Communications has changed a lot since the early 80s, and even more drastically since the rise of social media and proliferation of smartphones. It’s a new world out there, and a new currency is fueling a new economy. It’s called the Trust Economy, and it’s time to ensure your brand, as well as your approach, is in line with this economy or you run the risk of being left behind. It all starts with understanding and embracing this new communications landscape. In the Trust Economy, the level of trust a...
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Media Placement Planning: A Case for Local Television4 Ways You Can Capitalize

Mar 14 11:06pm Bulldog Reporter
By Kevin Foley, Founder & CEO, KEF Media Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available. “The 833 news-producing stations—stations that have a news director and are viable, commercial and English-language—took in $15.8 billion in total over-the-air ad revenue,” reported Pew. In addition, the share of local TV revenue generated by news programming has increased each of the last five years. Clearly, advertisers believe in local TV newscasts, as...
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New MarketingSherpa Research IDs the Top Reasons Customers Use Ad Blocking Softwareand How Marketers Can Counter

Mar 14 11:00pm Bulldog Reporter
Marketers have been strategizing ways to counter ad blockers for some time, and new research from MarketingSherpa helps with this mission by identifying exactly why web users block ads. For the report, the firm asked 2,400 U.S. consumers, “Why do you block online ads? Select all that apply.” The responses all reflected and confirmed the most commonly held belief—because ads are intrusive—but also offered additional insights. “I dislike large ads that pop up over entire webpage” was the top response, chosen by 30\% of respondents. Two other popular responses—the third-most-chosen response, “Rollover ads are intrusive” (23\%), and the fourth-most-popular response,...
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2017s 100 Best Companies to Work For Report Reveals a Turning Point in Corporate Culture& a Challenge to All Businesses

Mar 14 10:54pm Bulldog Reporter
For the 20th year, research and consulting firm Great Place to Work and Fortune Magazine have released the 2017 Fortune 100 Best Companies to Work For, the report that sets the gold standard in rankings of workplace culture. Key takeaways from this year’s assessment and rankings are revealed in these two statements: “What was good enough to be ‘great’ 20 years ago is not good enough now.” And “Great places to work have led the way in business over the past two decades, but Great Places to Work For All are going to lead the way for the next two...
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Brand Intimacy Bias: Most Are More Successful in Creating Emotional Bonds with Men than Women

Mar 14 10:48pm Bulldog Reporter
Disney Ranks #1 with Women, with Apple and Amazon Coming in 2nd and 3rd Does brand marketing generally target men by default? New research from brand intimacy agency MBLM suggests this could be the case—the firm revealed that 10 out of the 15 industries studied in its Brand Intimacy 2017 Report are more successful in creating and maintaining intimacy with men than women. The report—the largest study of brands based on emotions—also found that for women, the top three most intimate brands are Disney, Apple and Amazon. “Brand intimacy” is defined as a new paradigm that leverages and strengthens the emotional...
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Content Consumption Milestone: Number of Streaming Video Viewers Now Equal to Paid TV Subscribers

Mar 14 10:40pm Bulldog Reporter
Video Consumption on TVs Now Equaled by Consumption on All Other Devices Web video has been chasing TV for a while now, and new research reveals that it has finally caught up. For the first time ever, the percentage of free or paid streaming video subscribers in the U.S. (68 percent) has caught up to the number of paid TV subscribers (67 percent), according to a new report from the Consumer Technology Association (CTA). The new study, The Changing Landscape for Video and Content, also shows the time consumers spend watching video content on TVs (51 percent in 2016, down 11...
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FutureDial Taps Liberty Communications to Support U.S. Public Relations

Mar 14 9:31pm Bulldog Reporter
Liberty Communications, an integrated digital marketing and communications agency, announced today that it has been selected by FutureDial, provider of mobile device processing solutions for Wireless Carriers, Retailers, Mobile Device Buy-Back Trade-In companies, Third-Party Logistics, and ITAD Providers, to provide public relations and communications support and counsel. Liberty will support FutureDial’s core North American business and its ongoing operational expansion in Asia and Europe. Thomas Rayas, SVP Marketing & Customer Success for FutureDial, commented: “Liberty has a reputation for their focus on mobile technology and telecom markets, which aligns well with our go-to-market strategies. Liberty’s communication efforts are already yielding positive results and...
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Marisa Carstens Joins Berk Communications as Senior Vice President

Mar 14 9:15pm Bulldog Reporter
Berk Communications, a full-service, boutique public relations firm specializing in sports, entertainment, travel, lifestyle publicity and event planning, announced that Marisa Carstens has joined the firm as Senior Vice President. In this new role, Carstens will lead overall strategy, portfolio growth and client service functions for the consumer, travel and technology verticals. “Marisa brings the creativity, leadership and strategic thinking necessary to help us expand our array of client services and explore exciting new ways to help our clients meet their branding and visibility goals,” said Ron Berkowitz, Berk’s President and Founder. “Her experience in leadership roles at some of the industry’s...
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Simpatico PR Names Dori Pasternak-Busell to Lead New U.S. Practice

Mar 14 9:13pm Bulldog Reporter
London-based business PR agency Simpatico PR has launched a U.S. practice based in New York. The agency has appointed communications consultant Dori Pasternak-Busell to spearhead Simpatico PR’s presence in the US market. Having previously worked both in house at Visa and for agencies including MWW Group and Ogilvy Public Relations, Dori offers more than fifteen years’ experience delivering strategic communications counsel to a wide range of business-to-business and consumer brands. With the launch of its practice in New York, Simpatico PR will be extending its pioneering content-first approach to business PR formally into the US market with clients in the b2b...
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Winstanley Partners Earns Two ADDY Awards

Mar 14 9:10pm Bulldog Reporter
Berkshire-based advertising agency Winstanley Partners was honored this month with two ADDY Awards from the American Advertising Federation (AAF), as part of the Albany AdClub’s regional competition. The agency took home a silver ADDY for its annual holiday mailer, which this year urged recipients to ‘Make America Grate Again,’ and included a tree-shaped cheese grater. A new logo design for Dadanco, a leading manufacturer in the HVAC industry based in Westfield, Mass., also earned a silver ADDY – both projects were completed in 2016. Winstanley Partners, a full-service marketing firm best known for its award-winning work in consumer sporting goods, technology, and creative...
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American College of Veterinary OphthalmologistsSelects FWV Fetching as PR AOR

Mar 14 9:08pm Bulldog Reporter
FWV Fetching, the Pet and Veterinary Practice of French/West/Vaughan (FWV) – a leading independent public relations, advertising and digital marketing agency – has been selected as agency of record for the eighth consecutive year by the American College of Veterinary Ophthalmologists (ACVO). The American College of Veterinary Ophthalmologists is an approved organization of the American Board of Veterinary Specialties. Veterinarians must successfully complete a Doctor of Veterinary Medicine degree, a one-year internship, a three-year approved residency, and a series of credentials and examinations in order to earn the ACVO Diplomate credential. Fetching’s team of expert pet and veterinary marketers will manage all external...
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The Dana Agency Named PR Agency of Record for Espaola Way & El Paseo Hotel

Mar 14 9:06pm Bulldog Reporter
Española Way, a historic pedestrian-only destination boasting charming, locally owned eateries, bars and shops on Miami Beach, has appointed award-winning firm The Dana Agency as their PR agency of record. Likewise, El Paseo Hotel, a legendary property on Española Way, also appointed The Dana Agency as its PR firm. Through local and national media relations, marketing and special events, The Dana Agency will further position Española Way as a picturesque destination and pedestrian-friendly Mediterranean village, and El Paseo Hotel as a vibrant and Bohemian hideaway, ideal for tourists and locals alike. Developed by Scott Robins Companies, Española Way’s charming colonial design influence and European-style street was modeled after the...
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5W Public Relations Announces Representation of Wendy Williams

Mar 14 9:03pm Bulldog Reporter
5W Public Relations announced the addition of Wendy Williams to its diverse roster of entertainment and consumer brands. “We are thrilled to be working with Wendy Williams and her team. As a force of creativity, the Wendy Williams brand is a pioneer in the entertainment industry overall,” said Ronn Torossian, CEO of 5W Public Relations. Williams added, “We are confident that between 5W’s all-encompassing knowledge of public relations, we will have a successful and efficient partnership.” Wendy Williams is a media mogul, actress, comedian, entrepreneur, designer, and New York Times best-selling author, who is best known for her long-running Daytime Emmy nominated talk...
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Study: Millennials unprepared to serve as 'ethical conscience' in PR

Mar 14 9:00pm Ragan.com
PR isn't just about making a client looking good. It's about doing the right thing. But younger PR pros feel unprepared to offer counsel.
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