5 ways to keep your health care communications in good health

May 17 1:00am Ragan.com
These communication strategies will prevent your health care organization from flatlining.
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Is your work worthy of the title Content Marketing Strategy of the Year?

May 17 1:00am Ragan.com
PR Daily’s 2017 Content Marketing Awards celebrates original and curated content that drew overwhelming attention.
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Are you the Olivia Pope of crisis comms?

May 17 1:00am Ragan.com
Enter PR Daily’s 2017 Media Relations Awards. Enter your best crisis communication, social media or influencer campaign. The late submission period ends on Wednesday, May 24.
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May Twitter Chat Recap #StandOutInPR

May 16 10:03pm Progressions
Thank you to everyone who participated in our #StandOutInPR Twitter chat. Specifically, we’d like to thank our co-hosts Katherine Morales, APR, Kathy Rennie, APR, and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — […]...
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H+K Makes Alexander Jutkowitz US CEO, Beth Balsam Exits After Nearly Two Years

May 16 8:42pm Holmes Report Latest
Jutkowitz's H+K-owned content shop SJR grew 26\% in 2016, meanwhile the agency's global growth last year was 2.6\%.
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Bill Hudson Agency and Dalton Agency Merge Advertising and Public Relations Services

May 16 8:21pm Bulldog Reporter
Jacksonville-based Dalton Agency and Nashville-based Bill Hudson Agency (BHA) announced the merger of the two advertising firms. The merger represents the blending of complementary skill sets, philosophy, and creativity, to provide award-winning public relations, advertising and digital marketing to new and existing clients. The uniting of the agency, which is now called DaltonHudson, brings the count of the Dalton Agency to more than 100 employees and increases its presence to seven office locations throughout the Southeast. BHA has been a heritage advertising and public relations agency in the Nashville area for 54 years. With a combination of national and local...
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McGrath/Power PR Named AOR for Federated Wireless

May 16 8:19pm Bulldog Reporter
San Jose, Calif.-based McGrath/Power Public Relations and Communications, an independent integrated communications agency, has been chosen by Federated Wireless to develop and execute the company’s communications strategy. McGrath/Power will drive all external communications for Federated Wireless, including messaging development, media relations, analyst relations, social media programming, influencer relations, content development, industry awards and speaking engagements. “McGrath/Power immediately impressed us with their rich experience in the wireless networking space and, perhaps more importantly, their commitment to communicating differently,” said Iyad Tarazi, CEO of Federated Wireless. “When we set out to find an agency, we didn’t want a team that would merely...
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Krupp Kommunications Named Agency of Record for Healthline Media

May 16 8:17pm Bulldog Reporter
Krupp Kommunications (K2), a full-service public relations, marketing, and branding agency is excited to announce the representation of Healthline Media, a fast growing health information website. The announcement was made by Heidi Krupp, K2’s Founder and CEO. The San Francisco-based company has built its mission around being the consumer’s most trusted ally in the pursuit of health and well-being. Healthline provides socially-inspired, medically-reviewed and data-driven content to help us all live stronger, healthier lives, and reaches more than 50 million people monthly. Additionally, Healthline owns MedicalNewsToday.com, a site for up-to-the-minute health news information for both medical professionals and consumers. The company also exclusively represents...
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PMKBNC Hires PR Veteran Karen Marines to Entertainment Division

May 16 8:12pm Bulldog Reporter
Entertainment, marketing and communications firm PMK•BNC announced PR veteran Karen Marines as an LA-based publicist within the agency’s entertainment division.  With over 17 years in the PR and entertainment industries, Marines will represent an array of clients at PMK•BNC, with a special emphasis on the business of entertainment. Marines joins PMK•BNC following her most recent post as Account Supervisor at Fifteen Minutes PR, where she led day-to-day communications efforts on behalf of corporate entertainment clients including Ford Motor Company, Paradigm Talent Agency, Technicolor and PEN Center USA, as well as entertainment companies part2 pictures, BYUtv and GRB Entertainment. “Karen’s relationships...
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Guthrie/Mayes Public Relations Hires Tiffany Murray as Assistant Account Manager

May 16 8:10pm Bulldog Reporter
Guthrie/Mayes Public Relations has expanded its staff with the hiring of Tiffany Murray as assistant account manager.  Murray, an Indianapolis native, graduated from the University of Indianapolis in May 2016. Murray comes to Guthrie/Mayes from 301 Interactive Marketing, a Louisville-based internet consulting firm, where she served as online marketing assistant.  Her role included social media management; creating and uploading material on multiple social media platforms; web content including blog writing; and creating strategies to help drive traffic to clients’ websites. Before joining 301 Interactive Marketing, Murray worked as a public relations intern for Bandy Carroll Hellige, communication intern for Boys...
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Beach House PR Adds Bondi Sands to Agency Roster

May 16 8:07pm Bulldog Reporter
Beach House PR announced its status as Agency of Record for Bondi Sands, a brand that captures what makes Australian summers so iconic. Bondi Sands is an award-winning line of instant self tanners and bronzing products that give you an even, natural golden tan all year long. Inspired by Australia’s most well-known beach, Bondi Sand’s is all about feeling completely at home in just a bikini. With a collection of self-tanning foams, lotions, and dry oils, the brand makes the ultimate tan accessible to all, at an affordable price–because looking and feeling amazing shouldn’t have to cost a fortune.
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Andres Siefken Joins Mastercard as EVP of Marketing and Communications for North America

May 16 8:05pm Bulldog Reporter
Mastercard announced the appointment of Andres Siefken as the executive vice president of marketing and communications for North America. In this role, he will be responsible for developing and implementing communications and marketing strategies that reinforce the value of the company’s products and services. Siefken’s career spans more than 20 years in the consumer packaged goods and retail industries. He most recently served as advisor and principal of The New England Consulting Group, helping executives develop and implement transformational strategies to accelerate growth. “Andres brings an entrepreneurial, business-first approach to marketing programs,” said Raja Rajamannar, chief marketing and communications officer...
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GCI Health CEO Wendy Lund Praises Appointment of New FDA Commissioner Dr. Scott Gottlieb

May 16 8:02pm Bulldog Reporter
By Wendy Lund, CEO, GCI Health  The Senate recently confirmed Dr. Scott Gottlieb as Commissioner of the U.S. Food & Drug Administration. I believe this is very good news for patients anxiously awaiting more answers to their pressing health needs. I worked with Scott early in his career, and am confident that he has the experience, the intellect and the temperament to focus the agency on its core responsibilities, while addressing many of the challenges we face healthcare today. I believe he will make a difference. Challenges? There are a lot of them, from the speed of getting life-saving and...
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How to build trust in your organization

May 16 8:00pm Ragan.com
As trust in institutions collapses globally, experts offer tips for boosting confidence in your organization—and inspiring your workforce and customers alike.
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How to writeand deliverbetter speeches

May 16 7:00pm Ragan.com
Soaring oratory begins with storytelling and setting limits, and it culminates with preparation and engagement techniques.
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Merriam-Webster feeding upon Trumps verbal missteps

May 16 6:00pm Ragan.com
The dictionary publisher’s social media team has seized upon the flood of linguistic gaffes teeming from the Oval Office to cultivate a devoted following on Twitter and beyond.
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Three Ways to Harness the Power of Inspirational Marketing

May 16 12:58pm Spin Sucks
Social inspiration has become a key decision-driver among consumers. Tony Tie looks at ways to harness the power of inspirational marketing and loyalty among your audience, one post at a time. The post Three Ways to Harness the Power of Inspirational Marketing appeared first on Spin Sucks.        Related StoriesHow to Use Asset Tracking to Shape Your Content StrategyHow Authors Can Build an Effective Content Marketing StrategyFour Easy List Building Strategies to Implement on Your Blog Today ...
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Give Your PR Tactics the Proper Spring Cleaning

May 16 12:17pm PRSay
The PR profession is in flux, and in response, we PR practitioners must learn to swallow a tough pill: the tried-and-true methods for communication don’t always guarantee the results we want anymore. While many of the PR classics such as press releases and videos might still provide the information your public needs, it’s important for […]...
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How Not to Cold Call

May 16 12:07pm HMA Public Relations
If you're going to cold call about a job, we suggest you do it differently than this guy did... [Click below for more] The post How Not to Cold Call appeared first on HMA Public Relations.
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AP Stylebook's 5 tips to write winning pitches

May 16 12:00pm Ragan.com
Are journalists ignoring your story proposals? Pitch ideas that meet the needs of reporters and their audiences—not those of your client—says The AP Stylebook’s product manager.
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TV Trends: Internet-Connected Devices Up >+50%, Traditional TV Down >-10% -- Pivotal Research

May 16 10:21am Community Channels on MediaVillage
We have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of April 2017 (covering the period running from April 1 to April 30 rather than the broadcast month, which ran from March 27 to April 30 this year). Complete data including time-shifted viewing and commercial impression data for this period became available from Nielsen on Monday.
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10 Steps to Writing Content that Gets Read [Infographic]

May 16 9:04am Blog – Solo PR Pro
Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. Producing good content ... Read More...
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Maximizing the PR Planning Process

May 16 9:00am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
Whether it’s a new client, the start of a new quarter or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is a success. However, not just any plan will do. In order to truly have a successful program, you’ll need a planning process that is comprehensive… Read More → The post Maximizing the PR Planning Process appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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Five Step Formula to Craft an Unbeatable Media Relations Pitch

May 16 7:45am Spin Sucks
To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time. The post Five Step Formula to Craft an Unbeatable Media Relations Pitch appeared first on Spin Sucks.        Related StoriesFlip the PR Model to Attribute Value and Garner Business ResultsRaise Your HARO Batting Average with These FundamentalsSix Metrics to Measure Your Business Development Program ...
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New ad products for Snapchat + FB Reactions

May 16 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Tyler AndersonNew ad products for Snapchat + tips on boosting your organic reach with Twitter’s Algorithm. #SMCurrent Snapchat rolls out a trio of new ad products using its lenses and geofilters In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three…Like it Facebook... View Article...
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How to Sell Millions Worth of Watches on YouTube

May 16 3:00am Blog – Convince and Convert: Social Media Consulting and Content Marketing Consulting
Tim Mosso, Media Director of WatchUWant.com, joins the Social Pros Podcast to discuss how he found the sweet spot of authenticity and high production value for social video content.
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Share your socially responsible business practices

May 16 1:00am Ragan.com
PR Daily’s 2017 Corporate Social Responsibility Awards will honor organizations in more than 20 categories. Don’t miss the upcoming deadline: May 17.
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PR PROfiles: Mark Dorey, Leeds Beckett University

May 15 10:37pm Bulldog Reporter
Mark Dorey External Relations Manager, Leeds Beckett University Length of PR career (so far): Over ten years working in PR in higher education Biggest complaint about social media: Why does everyone think that they are an expert?! Interestingly, a recent U.S. study concluded that social norms allow those who claim expertise to adopt a more closed-minded position. I believe that in setting aside our knowledge and preconceptions we are more open to new ideas and possibilities. Most interesting thing about your job: Working in a university environment helps to stimulate the mind as we shape communications strategies to unpack sometimes incredibly complex concepts...
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Four Agencies Join Forces to Create Pro Bono Campaign for Kidney Disease Awareness

May 15 8:29pm Bulldog Reporter
Four creative agencies have come together to create the pro bono campaign, “Big Dumb Kidneys,” to raise awareness of polycystic kidney disease (PKD) and kidney donation – but most importantly, to find Gene Okun a hero donor to save his life. The agencies collaborated strategically and enlisted each agency’s specialty to build a marketing campaign including; website, creative campaign videos, social media platforms, organization and media outreach. “By sharing his search for a kidney donor, Gene voices the hopes, dreams and fears of thousands of people living with PKD and other serious, rare and inherited kidney diseases, often without an effective treatment or cure,” said Tina Okun, chief operating...
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Color of Influence Launches First Multicultural Influencer Report to Help Brands and Agencies with Diversity

May 15 8:26pm Bulldog Reporter
Atlanta-based Color of Influence (COI) aims to keep race and diversity top of mind for brands and agencies with a $10 monthly report highlighting multicultural influencers across multiple industries such as auto, CPG, fashion, beauty, entertainment, and finance. After recent episodes with Pepsi and Shea Moisture, COI publisher Ashlene Nand says it is obvious that brands and agencies need help in this area. “Color of Influence gives brands and their partners’ insights to multicultural talent for only $10 a month. The goal isn’t just to inform you of the cool people, it is to educate readers on cultural nuances in...
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Soda Pop PR Helps Clients Job Posting Go Viral

May 15 8:23pm Bulldog Reporter
Soda Pop PR  recently announced that a client, Oregon-based winery Union Wine Co., is offering the ultimate dream job: “Canbassador.” Going viral is the pinnacle of present-day brand marketing, and the firm’s blueprint helped its client do it in just two days. This six-woman PR shop proves that big agencies aren’t the only ones producing big work. There’s no perfect recipe for going viral, but these are some of the ingredients: A Shareable Story An Inspiring Subject Line Cultural Relevance Timing Prepared assets Just 48-hours after pitching the Canbassador position, the job opportunity was picked up by everyone from Thrillist to Good Morning...
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Peregrine PR Launches De Jure, a Specialized Cell to Offer Legal Public Relations

May 15 8:20pm Bulldog Reporter
Headquartered in Mumbai, Peregrine Public Relations has announced the launch of ‘De Jure,’ a specialized cell offering legal public relations to the corporates facing litigations, court matters and other legal issues. Peregrine Public Relations is understood to be the first Indian PR Agency to set up a specialised division for offering legal public relation services. The company has roped in Sunil Shivdasani, who was heading the Legal Bureau of PTI, the leading wire agency from India. Earlier, Shivdasani had also worked as Chief of Bureau for PTI, Mumbai and had a 3-year with Hindustan Times as Legal Editor. Praveen Nagda,...
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Hill+Knowlton Strategies Announces Two Jurors Selected for Cannes Lions Festival

May 15 8:18pm Bulldog Reporter
The Cannes Lions International Festival of Creativity has announced the PR jury to select the best work for the PR Lions awards. Hill+Knowlton Strategies’ Corrine Got-Camard has been selected to join the jury. Corinne, General Manager of H+K France, will join Candace Kuss, H+K’s Digital Director, as part of H+K’s representatives at the festival. Candace has been selected to be on the PR Young Lions jury for the second year running. Since the PR Lions opened in 2009, H+K has held a number of stage and festival events at Cannes Lions. In 2009, H+K hosted its first PR Cannes seminar...
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R&J Strategic Communications Earns an American Web Design Award

May 15 8:16pm Bulldog Reporter
R&J Strategic Communications, a full service integrated marketing and public relations agency, announces it has won an American Web Design Award from Graphic Design USA (GDUSA) Magazine for the agency’s newly launched website. The new site, designed and executed in-house by the R&J team, reflects the agency’s culture and expanded service offering since rebranding in 2015 from R&J Public Relations. “A large part of our efforts in rebranding included designing a new website to showcase our agency’s fully-integrated services, including our creative and web design capabilities. This recognition from Graphic Design USA Magazine is validation that our new site aligns with the agency’s goal to...
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Jet.com Hires Meredith Klein as Director of Media and Public Relations

May 15 8:13pm Bulldog Reporter
Jet.com, an online retailer that Walmart acquired for $3.3 billion last year, has hired Meredith Klein to the role of Director of Media and Public Relations. Below is an internal memo that was shared with Walmart and Jet.com employees last week. “Hi All, Please join me in welcoming Meredith Klein as our new Director of Media and Public Relations for Jet.com, starting May 22 based in Hoboken, NJ.  She will be charged with driving consumer awareness for the Jet brand and its customer value proposition as we continue to grow that business.  While she will report to me in Corporate Affairs, Meredith will...
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Florida Public Relations Association Southwest Florida Chapter Hosts Annual Media Breakfast on June 6

May 15 8:10pm Bulldog Reporter
The Florida Public Relations Association Southwest Florida Chapter (FPRA SWFL) announced its annual Media Breakfast “The 2017 Playbook: Media Relations in an Evolving Market” to be held from 7:30-10:30 a.m. on Tuesday, June 6, at the Holiday Inn Airport, 9931 Interstate Commerce Dr., Fort Myers. A panel of experts from print and digital media and television will discuss an evolving market impacted by politics, economy, technology, demographics and more. A speed-dating format will wrap up the event. Door prizes for advertising with local media valued in the thousands will be given away. The media panelists for the breakfast are: Phil Borchmann, Editor of Gulfshore Business;...
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Survey: Communicators strapped for time, struggle for bigger budgets

May 15 8:00pm Ragan.com
A new report reveals the industry is still fighting for more staff and money, and the lack of those resources hinders their ability to measure what matters.
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John Deere courts readers without pitching products

May 15 7:00pm Ragan.com
John Deere’s magazines cover stories as disparate as refugee agriculture in Rwanda and the birth of country music in Virginia. What you won’t find are stories about its products.
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4 pitch ideas when your client has absolutely no news to share

May 15 6:00pm Ragan.com
You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.
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How to Use Asset Tracking to Shape Your Content Strategy

May 15 12:58pm Spin Sucks
Do you track content post-download? Asset tracking is important for the same reasons that it’s important to track beyond page views and analyze consumption metrics such as scroll depth. Pawan Deshpande shares how this data should inform your content strategy The post How to Use Asset Tracking to Shape Your Content Strategy appeared first on Spin Sucks.        Related StoriesHow Authors Can Build an Effective Content Marketing StrategyFour Easy List Building Strategies to Implement on Your Blog TodayContent Marketing Success: Three Ways to Think Like a Publisher ...
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2017 Rocky Mountain Emmy Silver Circle Inductees

May 15 12:51pm HMA Public Relations
The Rocky Mountain Emmy Silver Circle inductees are here! [Click below for more] The post 2017 Rocky Mountain Emmy Silver Circle Inductees appeared first on HMA Public Relations.
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How to wrangle 4 tricky types of spokespeople

May 15 12:00pm Ragan.com
Follow these tips to keep challenging clients from going rogue or freezing up in interviews.
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What Your Press Release Analytics Are Really Telling You About Your PR

May 15 8:11am Beyond PR
How to understand and make press release analytics work for you.
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Dear White People: As Woke As It Gets

May 15 8:06am Community Channels on MediaVillage
If you look up “woke” in the dictionary, I’m pretty sure there’s a picture of Justin Simien sitting there.  In 2014, Justin gave us Dear White People the movie, a refreshingly honest social satire that explored racial identity on a fictional campus in a very real depiction of an America that’s not as post-racial as it likes to think. Now, Simien has given us Dear White People the series on Netflix.  Where the movie made the (probably time-based) decision to mainly follow four specific students on campus, the series widens its scope to include more of the supporting characters -- a move that is, in itself, as woke as it gets.
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Where Heineken Flourished and Pepsi Failed

May 15 8:00am Progressions
There’s a good chance Pepsi has been the butt of your jokes for the last few weeks. The brand created an ad, which if you haven’t seen, involved Kendall Jenner solving world peace by handing a cop a Pepsi during a protest. This attempt to produce meaningful content with a unifying message failed miserably. Yet, […]...
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Stay Focused at Work: Three Tips to Maximize Efficiency

May 15 7:45am Spin Sucks
Success requires us to stay focused at work. But in a world of constant distractions this can be extremely difficult. Laura Petrolino has three tips will help you overcome the constant pull on your attention so you can accomplish your goals The post Stay Focused at Work: Three Tips to Maximize Efficiency appeared first on Spin Sucks.        Related StoriesHow PR Pros Can Overcome These Six Common StruggleTwo Steps to Build Your Individualized Productivity PlanVacation Time: How to Grow Professionally from Time Away ...
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Marketing Technology Conference: MarTech SF 2017 In Review

May 15 7:35am SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin
I had the opportunity and privilege to speak at this year’s MarTech SF, the marketing technology conference, and wanted to share some of the highlights and takeaways from the show. MarTech is the marketing technology industry’s premier conference, where our industry goes to talk shop about what’s next. The Mega Landscape The conference kicked off… Read More → The post Marketing Technology Conference: MarTech SF 2017 In Review appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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relevance vs. authority which has more value?

May 15 5:00am SOCIAL MEDIA CURRENT: 7 top social marketing links every day
Today’s Editor is… Malliha Ahmad7 real world tips for social engagement and the future of B2B marketing – this and so much more on today’s #smcurrent. Facebook Groups can now screen new members with a questionnaire Facebook is making good on Mark Zuckerberg’s promise to build community by improving admin tools for Facebook Groups. Now Group…Like... View Article...
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Account News In Brief (May 15, 2017)

May 15 3:00am Holmes Report Latest
Pan Communications adds Alegeus and Health Dialog, Servcorp retains 5W and Steinreich Communications wins POLaRT Designs.
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Agency People News In Brief (May 15, 2017)

May 15 3:00am Holmes Report Latest
New people in new roles at Buffalo Agency, Llorente & Cuenca, GCI Health, APCO, Whiteboard Advisors and Englander, Knabe & Allen.
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AIA's Leigh Ann Pusey Joins Eli Lilly As SVP, Corporate Affairs

May 15 3:00am Holmes Report Latest
Eli Lilly & Company has named Leigh Ann Pusey as senior vice president of corporate affairs and communications, effective June 12.
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AkzoNobel Brings In MSLGroup After Multimillion Dollar Global Comms Review

May 15 3:00am Holmes Report Latest
Dutch MNC consolidates more than 100 agency relationships across broad range of disciplines after holding group review, the Holmes Report can reveal.
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Asia-Pacific News In Brief (May 15, 2017)

May 15 3:00am Holmes Report Latest
Racepoint hires deputy MD, HKTB hires Essence B-M, Fiji Airways names new CMO, FTI Consulting Inc. adds Asia Group Advisors, and EMG China brings in new talent.
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Corporate People News (May 15, 2017)

May 15 3:00am Holmes Report Latest
Lilly hires Leigh Ann Pusey, Conde Nast appoints Joanna Massey, Northwestern Mutual taps Courtney Reynolds, Associa brings in Ashley Cantwell, John Sadler joins Dealnet, and Visit South Walton hires David E. Demarest.
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EMEA News In Brief (May 15, 2017)

May 15 3:00am Holmes Report Latest
Qatar Airways hires Bell Pottinger, Beattie names first London managing director, Threepipe wins La Perla, and the European Business Summit will take place in Brussels.
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inVentiv Health Merges With Contract Research Giant INC Research

May 15 3:00am Holmes Report Latest
INC Research Holdings, a contract research organization, is merging with healthcare communications specialist inVentiv Health, parent company of several healthcare PR agencies.
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Marion Darrieutort To Receive Individual Achievement SABRE Award In London

May 15 3:00am Holmes Report Latest
Elan Edelman founder and CEO will be honoured at the SABRE Awards EMEA ceremony on May 23.
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6 (Or Maybe 7) Lessons For PR People From The Comey Debacle

May 15 3:00am Holmes Report Latest
What can we learn from this week's crisis in Washington? A counselor is there to counsel; trust is crucial; tell the truth; and no matter how bad it gets, don't hide in the bushes.
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Podcast: Mental Health And Addiction In The PR Industry

May 15 3:00am Holmes Report Latest
M&C Saatchi PR director Chris Owen joins the Echo Chamber to discuss mental health and addiction among PR practitioners.
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Is your marketing strategy in good health?

May 15 1:00am Ragan.com
Tell us how you’ve nursed your PR and marketing strategy back to good health. Enter Ragan’s 2017 Health Care PR & Marketing Awards. The final deadline is May 24.
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