Qwiki- A Really Cool Storytelling App -Turns Your iPhone Photos Into Memories

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February 19, 2013 - 8:06pm

By TechCrunchStartup Qwiki launched a new iPhone app a little more than a week ago, and it now says that the app was downloaded 125,000 times in the first six days, with 27,000 Qwikis created.A Qwiki is a slideshow-style video automatically assembled from a user’s photos, videos, and music. It still shows the company’s roots as a multimedia search engine, building a video presentation around any topic that you want to look up. It was in that form that Qwiki took the top prize at the TechCrunch Disrupt conference in 2010. But the technology has been redirected towards personal storytelling rather than information consumption.In an email last week, CEO Doug Imbruce told me that the new version of Qwiki (which first launched in invite-only beta last December) was “the ultimate result of all the years we spent building this technology platform,” as well as an extension of the news publishing platform it announced last spring, “now as powerful for ABC as it is for my sister in law.”


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