Reaching Gen Z: They’re Driven by Digital Touchpoints to Identify Products, but Prefer In-Store Experience

From Bulldog Reporter
March 16, 2017 - 10:19pm
Retailers Must Utilize Social Engagement, Mobile Tactics and In-Store Interactions Digital touchpoints—whether on social media, a brand’s website or via targeted emails—help Generation Z identify the products they want, and then drive them in-store to make the purchase. Therefore, physical retailers need to balance personalized, digital methods with compelling in-store experiences to engage with these mobile-first customers, according to new research from retail analytics and omnichannel engagement firm Euclid Analytics. The firm’s new study, Evolution of Retail, 2017 Generation Z Shopper, which polled over 1,500 consumers from the U.S., highlights the shopping behavior of Gen Z consumers alongside other consumer


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