Retail PR’s New Frontier: How Technology and Personalization Are Driving the New Retail Experience

From Bulldog Reporter
March 19, 2017 - 11:33pm
87 Percent of Millennials and 79 Percent of Gen X Now Click-and-Collect Consumers of all ages are seeking an integration of technology and shopping—and with the right mobile and digital platforms, retailers can draw customers into their store for experience and purchasing, according to new research from the International Council of Shopping Centers (ICSC), which recently released results from its ICSC Retail Technology Survey. “Consumers are the drivers of demand, and they’ve made it clear they want more technology integrated into their shopping experience,” said Tom McGee, president and CEO of ICSC, in a news release. “Our study shows that

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