See The Top 10 Car Commercials Of The Modern Ad Era
From Fast Company January 17, 2013 - 8:00am
Ad org The One Club recently announced its picks for the best car commercials of the past 25 years. Guess if the Baby Darth Vader Super bowl spot made the cut… While cars are a part of the cultural fabric of America, it’s no easy task selling one, whether it’s in person, online, or through a commercial. Next to real estate, it’s one of the most expensive purchases regular people make, so the message has to be delivered just so. There’s price to consider, of course. For ad creators, there are demanding clients (who probably came up in the car world, not the creative world) to please--and dealers. There are features that need to be sold, while recognizing that a car is an emotional purchase, so a brand persona must be carefully crafted. All in all, a high difficulty level--which is why, for many years, a lot of car advertising was a forgettable melange ...
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