Feb 21 4:18pm Web Strategy by Jeremiah
Our latest research report is now available, which was focused on how large companies are internally getting ready for the many waves of technology disruption that are here now, and coming. Companies need to be ready, with a dedicated innovation program –not just knee-jerk reacting to each new set of technologies that emerges. We asked a [...]...
Feb 21 1:30pm SEMrush blog
In late November 2016, SEMrush announced the launch of its newest open beta, Content Tool. While it doesn’t replace a content strategist’s touch, the tool does simplify tracking and success assessment and should be useful to marketers.
Feb 21 12:30pm SEMrush blog
In just three years, Generation Z will make up 40 percent of consumers — and that means it’s not just about reaching Millennials anymore. We’re looking at a whole new a group of consumers being pegged as 100 percent mobile first, more resourceful, and more wired to tune out traditional advertising and marketing.
So how do you engage them?...
Feb 21 12:00pm SEMrush blog
During our weekly SEMrush Chat, we discussed today’s biggest SEO challenges and ways to meet them with our special guest Nick Eubanks, an entrepreneur, an SEO engineer, an audience developer, the VP of W.L. Snook, and the founder of DotConvert. Nick and our other chat participants shared their tips to prepare for Google’s mobile-first index, voice search, and more.
Feb 21 9:42am Wordstream Blog Feed
Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this promotional content focused on what your product does? When it comes to marketing, there are two primary approaches you can take. The first focuses on what your product or service is or does – including all the shiny bells and whistles you’ve worked so hard to develop. The other focuses on how your product or service will improve users’ lives. Which of these approaches do you think is more effective? In today’s post, we’ll be taking a look at features versus benefits. Although closely linked, these two concepts are completely different animals, and if you don’t consider user intent from the outset, even the most innovat...
Feb 21 8:48am Search Engine People Blog
A/B testing tools have their origin in web design, and the concept behind them is simple. For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, […] Post from: Search Engine People SEO Blog The Best A/B Testing Tools For Mobile Apps --Written by Ian Naylor Ian Naylor, AppInstitute The post The Best A/B Testing Tools For Mobile Apps appeared first on Search Engine People Blog.
Feb 21 8:00am HubSpot's Inbound Internet Marketing Blog
For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months. In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.
Feb 21 6:00am HubSpot's Inbound Internet Marketing Blog
What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing. The trouble is, once you get back into the office to a deluge of emails and only four days left to get your job done, it can feel overwhelming.
Feb 21 5:00am HubSpot's Inbound Internet Marketing Blog
Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators, 36\% of social marketers struggle to distill data into insights and actions. Despite having an unprecedented amount of data at their disposal, many marketing teams and agencies still lack the resources and business expertise necessary to turn that information into campaign decisions. ...
Feb 20 6:47pm Tim Peter Thinks – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
Not long ago, I wrote, “You need to deliver… seamless, immersive experiences—both in your content and as part of the overall journey—at every single customer touchpoint. That’s the way your customers expect the world to work now.” Why? Well, here are a few reasons to get you started: In 2016 there were more page views […] The post Improving Customer Experience in 2017: The Conference Board’s 13th Annual CX Conference appeared first on E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates.
Feb 20 11:55am SiteVisibility
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained ...
Feb 20 11:35am How To Make Money Online
Google AdWords For Beginners. Many bloggers are adding an additional stream of traffic to their websites! Pay Per Click Advertising! [PPC] The big advantage of PPC traffic is that you can buy traffic that is targeted and likely to convert. While this guide is aimed at Google AdWords beginners, we are including additional step by ... The post Google AdWords For Beginners: What to Prioritize When Starting Out appeared first on How To Make Money Online.
Feb 20 11:30am SEMrush blog
The social media landscape is ever evolving; the trick is to predict what’s going to happen next. In the travel space, it’s now an established fact that millennials tend to book their flights and accommodation through comparison sites like Tripseats, Skyscanner and Booking.com, always on the hunt for the best budget deals.
Feb 20 8:48am Search Engine People Blog
Advertisements Can Drive Away Visitors And Cannibalize Your Business Placing adverts on the sidebar of your blog seems a good way to earn some extra pounds. But the disadvantages can outweigh the advantages. We all know that the key to […] Post from: Search Engine People SEO Blog How Monetizing Your Blog Could Lose You Business --Written by Danny Hall, FSE Online The post How Monetizing Your Blog Could Lose You Business appeared first on Search Engine People Blog.
Feb 20 8:00am HubSpot's Inbound Internet Marketing Blog
“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.” These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself.
Feb 20 6:00am HubSpot's Inbound Internet Marketing Blog
Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter?...
Feb 20 5:00am HubSpot's Inbound Internet Marketing Blog
Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.
Feb 17 4:00pm Tim Peter Thinks – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
Looking to drive results for your business? Click here to learn more. Howdy, Big Thinkers! No big setup today. Just 11 can’t miss posts featuring customer experience and mobile commerce trends for this week’s E-commerce Link Digest. Enjoy: Brand Quarterly tells CMOs, “Design A Pathway Back To The Future.” And that’s damn good advice. The […] The post 11 Can’t Miss Posts Featuring Customer Experience and Mobile Commerce Trends: E-commerce Link Digest appeared first on E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates.
Feb 17 3:30pm SEMrush blog
Let‘s take a closer look at how businesses can use SEO and SMM to draw in more traffic, and convert visitors into customers, and how to keep those customers coming back for more.
Feb 17 9:43am Wordstream Blog Feed
If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your own head than spend your time trying to find the perfect salon. I have such a hard time finding a good hairdresser that I often travel back to Philadelphia to get my hair cut (yes, 6.5 hours for a haircut. I’m insane.) But if you’re running a salon, you want to stand out from the crowd to hook shoppers like me! Here are some marketing ideas to employ to grow your customer base and stay on top of your marketing game. 1. Offer Referral Discounts Personally, I love this one. Once I find a hairdresser or manicurist that I love, I’m apt to recommend her/him to all my friends. Why not give your customers a little bonus for doing your advertising for free and sending new clients your way? I recomm...
Feb 17 9:05am Clix Marketing PPC Blog
Happy Friday, PPC friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Luna Metrics Why Is My Google AdWords Bid So High?: If your CPCs are higher than anticipated, check out these tips and make sure you’re not “setting it and forgetting it.” Merkle Amazon...
Feb 17 8:27am Search Engine People Blog
Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago […] Post from: Search Engine People SEO Blog How To Improve Your Email Campaigns Using Analytics --Written by Jonny Ross, jonnyross.com The post How To Improve Your Email Campaigns Using Analytics appeared first on Search Engine People Blog.
Feb 17 8:00am HubSpot's Inbound Internet Marketing Blog
Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? But something that might seem recreational on the surface could actually be vital to your career development. Maybe that's why, despite the perpetual time crunch, 73\% of us have still made time to read an actual book in the past year.
Feb 17 6:00am HubSpot's Inbound Internet Marketing Blog
It's getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40\% of global employers are unable to find the right talent for jobs that need to be done. For this reason, many employers are looking internally to their existing team for support.
Feb 17 5:00am HubSpot's Inbound Internet Marketing Blog
Inbound marketing and sales continue to have a massive impact on the way busineses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands?...
Feb 16 8:30pm Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
One of the first indicators of performance I check for all my major clients’ paid search accounts is keyword Status. In this column, we see the overall health of the keywords in the account, including “Low search volume,” and whether ads are being shown “Rarely due to a low quality score.” But the orange warning… Read More The post Don’t Fall Off Page One: Heed the Orange Warning in AdWords appeared first on Portent.
Feb 16 12:03pm Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
Marketers live for the moment they do that one thing and stats go through the roof. But that doesn't happen often, and when it does, there's more to it. There's a ton of work and learning, and assuming it's all magical does the field a disservice. The post Pulling The Lever: Marketing Wins and Where They Come From appeared first on Portent.
Feb 16 11:30am SEMrush blog
As a business owner, it’s vital to expect people to show up at your website. That means making your site feel truly welcoming. That’s all well and good in the abstract, but what does it mean in concrete terms? Here are a few suggestions for making a website feel more welcoming.
Feb 16 10:30am SEMrush blog
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
Feb 16 9:46am How To Make Money Online
The Perfect Blog Post Formula! The start, middle and end: an autopsy of the perfect blog post. You would think that writing a blog post is straightforward, wouldn’t you? Just bang out the words, hit ‘publish’ and make a coffee! What’s the big deal? After all… There’s not much to creating articles? It’s just you, your ... The post Create A Perfect Blog Post, First Time, Every Time! appeared first on How To Make Money Online.
Feb 16 8:42am Search Engine People Blog
Should you repurpose your blog content? According to online marketing influencers, Crazy Egg and KissMetrics Co-Founder Neil Patel, as well as Moz Co-Founder Rand Fishkin, you should—but you should do so with care. Based from my own experience at NinjaOutreach, […] Post from: Search Engine People SEO Blog 6 Ways To Repurpose Your Blog Content --Written by David Schneider, NinjaOutreach The post 6 Ways To Repurpose Your Blog Content appeared first on Search Engine People Blog.
Feb 16 8:41am SiteVisibility
BrightonSEO is one of Europe’s biggest SEO conferences and brings together SEO’s from around the world twice a year in April and September with the next event on the 6th ...
Feb 16 8:40am Ker Communications - SEO - Inbound Marketing
When your SEO consultant says '6 months to a year', do you hear '2 months'? Google says: "in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit."...Read more... »...
Feb 16 8:00am HubSpot's Inbound Internet Marketing Blog
What's so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job's responsibilities, label it with the role you're hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad's views and clicks. In turn, that can help attract the best candidates.
Feb 16 6:00am HubSpot's Inbound Internet Marketing Blog
It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before.
Feb 16 5:00am HubSpot's Inbound Internet Marketing Blog
It's no secret that creative agencies aren't big fans of the pitch deck. Gene Liebel, the founder of New York-based agency Work & Co, summed up his feelings about pitch decks pretty straightforwardly: They're the worst. ...
Feb 15 7:39pm Tim Peter Thinks – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188) Looking to drive results for your business? Click here to learn more. Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188) – Headlines and Show Notes Digital marketing directions: key trends driving digital in 2017 – Biznology It’s Time to […] The post Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188) appeared first on E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates.
Feb 15 3:07pm Wordstream Blog Feed
Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is Content Syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience. Syndicated content not only increases your reach and brand awareness, it also builds links and can help drive more traffic to your original article. What’s So Great About Content Syndication? You need to syndicate your content. You'd be crazy not to. Most of the biggest and most influential sites on the web feature syndicated content, including the New York Times, the Huffington Post, and CNN. The web is so big and so noisy. It isn't reasonable to think that all the people you want to reach will read your story just because you published it on your own blog. Syndicating your content...
Feb 15 11:30am SEMrush blog
User generated content can help you increase your sales, thanks to a powerful psychological mechanism. In this article, you will learn how to use it.
Feb 15 10:00am SEMrush blog
This checklist will show you which tools and reports in the SEMrysg software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign. Links to each area of the software are in the body of this post.
Feb 15 9:42am Wordstream Blog Feed
There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers. Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality. The sheer opulence that becomes a piece of one’s life when he or she buys free-range leave-in conditioner infused with dolphin tears, or an ornate bottle of some top-shelf botanical cordial. Whether you’re storyboarding a TV spot or building out an ad group, your target audience needs to feel as though your product or service is a physical manifestation of luxury. Now, this sort of strategy (creating the appearance that your product embodies some specific quality or trait) is not exclusive to luxury brands. Taco Bell, for example, is...
Feb 15 9:00am SEMrush blog
We analyzed 20,000 websites that have multiple language versions using the SEMrush Site Audit tool - a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.
Feb 15 8:51am Search Engine People Blog
With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping […] Post from: Search Engine People SEO Blog Making Videos for Social Media: Do’s and Don’ts --Written by Evelyn Timson, The post Making Videos for Social Media: Do’s and Don’ts appeared first on Search Engine People Blog.
Feb 15 8:00am Clix Marketing PPC Blog
Facebook launched their Audience Network in October 2014 and have slowly grown the network over the last 2+ years. Reading on the Facebook Business blog recently I came across the stat that 1 billion people now see an ad through the Facebook Audience Network each month. Dang! While the Audience Network boosts impressive stats,...
Feb 15 8:00am HubSpot's Inbound Internet Marketing Blog
The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you. What if you could still reach your lead generation goals using methods that actually add value for your prospects?...
Feb 15 6:00am HubSpot's Inbound Internet Marketing Blog
“Something that is conferred or bestowed especially on the basis of merit or need.” That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch -- especially with that merit part. After all, we all love merit-based recognition, especially at work. Being recognized for a job well done historically correlates with employee happiness. But when it comes to the world outside of the walls of your workplace, wouldn't a little bit of credit be nice there, too?...
Feb 15 5:00am HubSpot's Inbound Internet Marketing Blog
Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face them head-on. ...
Feb 14 3:32pm aimClear® Blog
Emergency home services such as plumbing and appliance repair are the bread and butter of search PPC for one obvious reason: intent. When faced with a burst pipe gushing near-freezing water, most of us aren’t hopping on Facebook for help. Nope, it’s straight to Google with a “plumber [city]” style search. As a service provider, […]...
Feb 14 11:30am SEMrush blog
If you’re looking to leverage SEO tactics in your marketing campaign, make sure to follow the seven rules that I always preach to new website owners looking for SEO advice. While some of these may seem commonplace, they are often overlooked which can cause great harm to your search rankings (and your wallet from lack of website traffic).
Feb 14 10:30am SEMrush blog
In this piece, we‘ll answer the question: “How can I use consumer insights in my digital marketing?“ and share three practical tips from Asia‘s leading retailer.
Feb 14 9:42am Wordstream Blog Feed
If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a wide range of your marketing/advertising needs. In this sea of partners, there are a few questionable business practices that I want you to be on the look-out for. These business practices are intended to “lock you in” and to take a large share of your budget. You should avoid these types of partners at all cost. Consider this an exposé of some of these practices! Some firms employ one of these tactics, and sadly, there are firms that employ all of them. I’m going to take the high road and not pick on any particular company, so for the purposes of this blog post, we’ll use a fictitious company name. Let’s call this hypothetical partner “LeadMachin...
Feb 14 9:25am Search Engine People Blog
What’s your New Year’s resolution for your business? Expand your customer base? Increase the number of sales? Increase the number of returning customers? How about increasing the traffic to your website? That way you have a bigger audience to sell […] Post from: Search Engine People SEO Blog 5 SEO Wins to Boost Your Website’s Traffic --Written by Barrie Smith, Receptional blog The post 5 SEO Wins to Boost Your Website’s Traffic appeared first on Search Engine People Blog.
Feb 14 8:33am Ker Communications - SEO - Inbound Marketing
Time to Stop Doing On-Page SEO Like It's 2012 (like we told you in 2013) "If you're optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you're doing the right things....Read more... »...
Feb 14 8:00am Clix Marketing PPC Blog
Today marks the end of our What I Fell in Love With in PPC This Year series here on the Clix blog. Over the past week, we’ve written a number of posts covering the channels, features, and strategies that make us swoon. We love the ever-changing landscape of the PPC and display advertising industry and...
Feb 14 8:00am HubSpot's Inbound Internet Marketing Blog
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it.
Feb 14 6:00am HubSpot's Inbound Internet Marketing Blog
For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram.Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?...
Feb 13 1:34pm Ker Communications - SEO - Inbound Marketing
No, you can't sue Google for delisting your site - especially if you break the rules The First Amendment of the US Constitution gives search engines near-total discretion over the content on their pages and ranking algorithms. "…the...Read more... »...
Feb 13 12:30pm SEMrush blog
Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.
Feb 13 11:30am SEMrush blog
Websites are constantly compromised. You may not even think that your innocent blog or site that doesn’t contain any users’ credit card information has anything worth being hacked for. Nevertheless, hackers can easily turn your website into a malicious spy bot, manipulate your important online information, inject your content with toxic links, and even more. But, it’s not as scary as it sounds. You can avoid these scenarios and keep your website safe by taking a few easy steps.