SEM / Media

What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192)

Apr 27 10:02am Tim Peter Thinks – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
Looking to drive results for your business? Click here to learn more. What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) – Headlines and Show Notes Customer Experience is Queen? What Does That Mean? (Thinks Out Loud Episode 190) Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188) It’s Time to […] The post What Digital Marketing Trends Matter? (Thinks Out Loud Episode 192) appeared first on E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates.
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6 Highly Actionable Content Marketing Tips Worth Doing

Apr 27 10:02am SEMrush blog
Do you know nowadays which are the trending content marketing tips? We’re well into 2017 already, and you’ve got big plans for your business. This is going to be your year, the year you crush the competition, push your revenue through the roof, and become a household name.
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How to Compete in Facebook Ads

Apr 27 8:43am Wordstream Blog Feed
If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken.   Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day at the gym every three weeks that you swiftly chase with 64 Michelob Ultras and 12 hours on Netflix. The problem with competing in Facebook advertising is the overwhelming level of sophistication and complexity. Like most important things in life, knowledge is key, and not just the poor advice of amateurs and gurus (not mutually exclusive). In this post I’ll outline everything you need to know about competitive bidding, budgeting, and creative strategy in Facebook ads. I will also explain how the Facebook ad auction works and how to leverage this knowledge to compete at the highest level possible.   How the Facebook Ad Auction Works Facebook’s auction is similar to that of Google AdWords, where value is created for advertisers by giving them the capabilities to reach target audiences and drive results. The caveat is that the “value” derived for the advertiser must also create a relevant and positive experience for the end user. The Facebook auction is designed to balance these principles and reward the advertiser who does both the best. In a regular auction, the winner is the one with the highest bid. This is not the case with Facebook advertising. To clarify: Every time an ad is created in Facebook and set live against a target audience, you are entering the Facebook Auction. You enter this auction with the bid that you specify within your ad set:   After choosing how your ads will enter the auction, you have two options for bidding: an automatic bid or a manual bid. Automatic Bidding In this bidding option, Facebook places an automatic bid within each auction. The bid is calculated to spend the entirety of your specified budget while accumulating the most results for your ad. Facebook wants their users to trust the platform to achieve the most results for the best possible price. If you are still trying to gauge an “average” cost per conversion on Facebook, this may be a better option for you. However, to truly be competitive with your bidding and to ensure that...
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5 Essential Skills Marketers Need to Succeed This Year [Infographic]

Apr 27 8:00am HubSpot's Inbound Internet Marketing Blog
The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to require a never-ending list of skills. Where do you need to excel -- content creation, social media, web analytics, or all of the above ... and more?...
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6 Cover Letter Examples That Got Something Right

Apr 27 6:00am HubSpot's Inbound Internet Marketing Blog
Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”...
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Why Agencies That Conduct Market Research Grow Faster

Apr 27 5:00am HubSpot's Inbound Internet Marketing Blog
You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions ... Who has time to do market research for their own marketing agency?...
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Should I Be Running Ads on Twitter?

Apr 26 6:13pm The Portent Blog: Internet Marketing with a Twist of Lemon
To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16\% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon… Read More The post Should I Be Running Ads on Twitter? appeared first on Portent.
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Is Your Brand Safe on GDN?

Apr 26 4:25pm The Search Agents
The short answer: It can be. Brand safety has become the latest buzz phrase among agencies and advertisers alike, with major brands having knee-jerk reactions upon discovering slews of grossly irrelevant, low-quality, borderline fraudulent ad placements –- and rightfully so. After all, if spending exorbitant amounts of marketing dollars on phony sites does not warrant […] The post Is Your Brand Safe on GDN? appeared first on The Search Agency.
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How to Nail SEO, PPC and CRO for E-commerce

Apr 26 1:30pm SEMrush blog
Can traditional SEO techniques be harmful to an online store? How to deal with seasonality, tons of product pages and ad copies? How to optimize an e-commerce website for conversions and ROI? Answers are in this post!...
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6 SEO Best Practices That Will Triple Your E-Commerce Sales

Apr 26 11:02am SEMrush blog
Why you should implement SEO best practices to improve sales in your e-commerce? According to statistics from Fortune, Google and Facebook hold the largest share of the digital ad market splitting 2015’s advertising revenue of $60 billion into $30 billion for the search engine giant and $8 billion going to Facebook.
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Content, Click Trails & Career Advice: The Kevin Mullett Interview | #Zenith2017 Preview

Apr 26 10:18am aimClear® Blog
The Zenith Digital Marketing Conference is here! Marketers of all stripes are taking over Duluth this Thursday, April 27. Excited? You should be. Between two kickass keynotes — Microsoft’s Christi Olson and iPullRank’s Michael King — is an array of nationally recognized speakers, regional powerhouses and local icons galore. Whether your flavor is search, social, […]...
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Value of a #1 Google Ranking Down 37% in Two Years?

Apr 26 9:42am Wordstream Blog Feed
SEO is hard, y’all. It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains. WordStream's traffic growth since 2009 See how the slope of growth is less steep toward the end? I remember the days where there were lots of spammy tricks you could use to get mediocre content to rank. (Not that I myself would ever create mediocre content. Nope. No way.) That’s not so easy anymore – in part because Google’s algorithms have gotten a lot smarter, and in part because the competition is simply greater. There are more sites and businesses, but the first page of results hasn’t gotten bigger. Not that it would matter if it did – few people scroll to the bottom or click to page 2. Recently, doing my SEO reporting, I’ve noticed a few cases where a page on our site has seen a dip in organic traffic. However, when I check to see if we’ve lost our ranking, we’re still on the first page, or even ranking at #1. So what gives? I suspected that changes to the Google SERP, such as the introduction of fancy new SERP features, were lowering our organic click-through rate (CTR), so I did a little digging to find out what exactly was going on. A note on study methodology For this study, we looked at 24 keywords (from our own site) where we’ve maintained the same or very close to the same ranking for about two years (between May 2015 and April 2017) according to Search Console data. In most cases the keyword maintained a #1 ranking, but for some keywords the average ranking for the period is reported as 1.1 or 1.2 due to some ranking flux. Results were not filtered by device or country. I would characterize the majority of these keywords as informational. Only one of them is clearly commercial (“ppc software”) and one is potentially branded or navigational (“free keyword tool” is ambiguous, since it’s both the name of our tool and a generic phrase). More on what these keyword categories mean here. And thanks to my smarty-pants colleagues Meg Lister and Josh Brackett, who are approximately 9 million times better at Excel and statistics than me, for helping me analyze this data, and to our new designer Kate Lindsay for pretty-ing up the graphs. The upshot: Median CTR is down by 37\% Looking at all...
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How to Repost on Instagram: 4 Easy Ways to Reshare Content

Apr 26 8:00am HubSpot's Inbound Internet Marketing Blog
Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.
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SEMrush Easter Egg Hunt: All the secrets revealed!

Apr 26 6:25am SEMrush blog
This year, SEMrush community members got a unique chance to take part in our experimental Egg Hunt Game to make Easter even more fun...
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45 Engaging Examples of Interactive Storytelling in Content Marketing

Apr 26 6:00am HubSpot's Inbound Internet Marketing Blog
As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message.
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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Apr 26 5:00am HubSpot's Inbound Internet Marketing Blog
Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. ...
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Googles Project Owl a three-pronged attack on fake news & problem content

Apr 25 3:49pm Ker Communications - SEO - Inbound Marketing
Google’s ‘Project Owl’ — a three-pronged attack on fake news & problem content Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search...Read more... »...
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How to make your Wordpress website faster and why you should enable AMP

Apr 25 11:02am SEMrush blog
Why should take into consideration to make your wordpress website faster? Speed is the need of the hour especially when we’re talking about website loading speed. Speed of your website decides the speed of your business.
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Coming Soon: Similar Audiences for Search Campaigns [Data]

Apr 25 10:43am Wordstream Blog Feed
Google’s been the big dog of the search game for well over a decade and has AdWords advertisers have primarily focused on managing their search campaigns by balancing their keywords with different keyword match types and negative keywords. However, as more advertisers begin to look to other networks like Facebook (and its elaborate audience targeting options), Google has had to get more dynamic with its audience solutions. Over the past few years, Google has introduced Remarketing Lists for Search Ads (RLSA), Customer Match, and recently demographic targeting for search to allow advertisers more flexibility on who sees your ads. And soon, Google will release another potentially powerful targeting option, currently in closed beta – Similar Audiences for Search Campaigns.   Google’s Similar Audiences should share a lot of the same search (and hopefully buying!) behaviors as your core RLSA audiences. What Is Similar Audiences for Search? Similar Audiences for Search should feel like Similar Audiences for GDN advertisers or Facebook advertisers’ lookalike audiences. Similar Audiences for Search effectively allows you to find users with similar search behavior as those in your RLSA audiences that haven’t been to your site. This audience is expected to be more qualified than your average new visitor, and it would be advantageous to either increase your bids for this audience or target them separately from your other search campaigns How Do Similar Audiences for Search Perform? Early beta tests on Similar Audience for Search reveal its strong potential to change your search campaign performance. Although your RLSA audiences may still outperform your other audiences and campaigns and boast the highest CTRs and conversion rates, Similar Audiences for Search still performs comparably well! We’ve noticed that similar audiences convert at almost the same conversion rate as their core RLSA audiences and more than 50\% better than other new visitor audiences! Similar audiences also enjoy a 65\% higher CTR than other new visitor audiences. Where similar audiences really shine, though, is in their reach. Few advertisers still question how powerful RLSA targeting is, but many still lament over the fact that returning visitors make up a relatively small share of their search ad impressions. We’ve seen that on average, Google’s similar audiences for search ads a...
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Welcome to the Team: Chloe Szilagyi

Apr 25 9:55am SiteVisibility
We’re continuing to grow here in Brighton and we’re delighted to welcome Chloe Szilagyi to the SiteVisibility team. Chloe joins our Content Marketing team as a Content Executive where she’ll ...
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4 Surprising Benefits of Content Marketing

Apr 25 9:43am Wordstream Blog Feed
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems. But did you know there are plenty of other, not-so-obvious benefits to content marketing as well?   Today we’ll be taking a look at four unexpected benefits of content marketing. We’ll go over how these tangential content benefits can help you grow your business, and outline some things you may want to consider before launching your next content marketing campaign. Content Marketing Benefit #1: Heightened Brand Affinity One of the most beneficial bonuses offered by content marketing is increased brand affinity, in which consumers feel passionately about and share the values of a company or brand. Brand affinity is the Holy Grail for marketers. Individuals with high brand affinity aren’t just into your products or services – they’re into you as a brand in a major way. They love what you sell, frequently tell their friends and family about how great you are, and will vouch for your products without any prompting or coercion whatsoever.   “Say no more, fam.” In short, customers with high brand affinity are your superfans, and they’re arguably your most valuable customers. And when it comes to prospects, the ones who feel an affinity for your brand will be much more likely to become a customer if they've already learned about you through your content. We've seen that click-through rates are dramatically higher when you look at audiences who know your brand well: How Does Content Marketing Help Brand Affinity? Reputation plays a huge part in developing and sustaining brand affinity. It’s not enough to merely make or sell high-quality goods or services. You need to become a trustworthy voice in your industry – and one of the best ways to do that is by producing high-quality content. Shared values are central to the idea of brand affinity. Content not only helps drive traffic to your site, but also affords you the opportunity to demonstrate what your values actually are as an organization.   Social media management app Buffer is an excellent example of this principle in action. In addition to producing one of the most fascinating, data-driven blogs in digital marketing, Bu...
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New LinkedIn Advertising Features are Here

Apr 25 8:00am Clix Marketing PPC Blog
It seems like every time I log into LinkedIn there are new features popping up for advertisers. Most of these features have been staples in other platforms, so it is great to see them finally available in LinkedIn. With Microsoft’s acquisition of the company, it’s likely we’ll continue to see more and more of these...
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The Character Count Guide for Blog Posts, Videos, Tweets & More

Apr 25 8:00am HubSpot's Inbound Internet Marketing Blog
When it comes to writing text for your blog and social media posts, many marketers wonder, But what's the character limit? It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) ...
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6BusinessChallengesEvery Small Business StrugglesWith (And How to FixThem)

Apr 25 7:00am HubSpot's Inbound Internet Marketing Blog
In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20\% of small businesses fail by the end of their first year. By the end of their fifth year, 50\% go under; and by the tenth year, that number rises to 80\%.
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New book: Monitoring and Evaluation Training: A Systematic Approach

Apr 25 6:38am intelligent measurement
An under-appreciated area has been what is a systematic approach to monitoring and evaluation (M&E) training for programs and projects. Now this gap has been filled with a new book from  Scott Chaplowe and J. Bradley Cousins: Monitoring and Evaluation Training: A Systematic Approach “Bridging theoretical concepts with practical, how-to knowledge, authors Scott Chaplowe and […]...
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How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Apr 25 6:00am HubSpot's Inbound Internet Marketing Blog
Today I’m going to show you how we boosted our organic traffic by 43\% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team.
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7 Steps to Documenting a Content Marketing Strategy That Works

Apr 25 5:00am HubSpot's Inbound Internet Marketing Blog
I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.” Don’t worry, that’s not what this is.
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Local SEO Strategies to Help Small Businesses #semrushchat

Apr 24 6:30pm SEMrush blog
When it comes to local SEO, a website owner’s task is to convince search engine robots that their site is the most relevant for users in a certain location. To do this, you need to ensure that your website has all of the important elements that allow the robots to better understand your webpages and rank your site.Let’s find out what these elements are:...
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Got the Link-Building Blues? You Might Have a Case of Authority Metric Blindness

Apr 24 1:38pm The Search Agents
Any of my colleagues here at The Search Agency can attest to the fact that I’m a big fan of authority metrics -– specifically, Majestic’s Flow Metrics. Whether I’m auditing a client backlink profile, lifting a manual penalty, or training my team, you can put money on the fact that I’ll eventually start talking about […] The post Got the Link-Building Blues? You Might Have a Case of Authority Metric Blindness appeared first on The Search Agency.
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Paid UK Review Platforms: Which is the Right Choice for SEO?

Apr 24 11:02am SEMrush blog
Along this post I will go over an extensive and independent research to evaluate which is the strongest review platforms for SEO. The four platforms considered for this article: feefo.com, ekomi.co.uk, trustedshops.co.uk, trustpilot.com...
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9 Ways Facebook Creative Hub Will Energize Your Social Ads

Apr 24 9:43am Wordstream Blog Feed
I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff. Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough. There’s generating a killer concept, deciding which type of ad to use, ensuring it passes the text-checker, setting up targeting, writing copy. By the time you’ve got an ad on your hands, it’s entirely possible your initial audience has aged right out of your target demo. Fret not, folks: Facebook Creative Hub alleviates some of this difficulty by making it easier to conceptualize and execute exceptional ad creative. How, you ask? What Is Facebook Creative Hub? Facebook Creative Hub is a feature inside Facebook Ads that let you skip right to making creative and shows you the strategies advertisers with exponentially larger budgets are using to succeed. Flatter the hell out of them by adapting and improving upon their ideas! It’s an incredible resource, a sandbox for advertisers to explore, create, and share. It organizes Facebook’s wealth of ad types into cohesive subsets and provides insanely neat examples of each. Global Ad agencies lean on it for its versatility and for the ability to test a variety of ad formats before ever pushing them live; if it’s good enough for the second coming of Sterling Cooper Draper Price Cutler Gleason Chaough, it’s good enough for me. Now, by my count there are 9 ways Facebook Creative Hub can help you create better Facebook ads: Draw inspiration from big brands Manage mockups Ensure your image ads will be approved Explore new ad formats Unleash the power of Instagram Hone your mobile advertising strategy Share ideas with your team Preview ads in their natural habitat Manage, edit, and export with ease Let’s take a closer look at each of the ways Facebook Creative Hub can take your paid social game to the next level. Facebook Creative Tip #1: Draw Inspiration from Big Brands When browsing paid social ads starts feeling like a legitimate form of entertainment, you know somebody did a solid job. Bouncing around the Creative Hub, I just wanna give somebody at Facebook a congratulatory hug. The “Get Inspired” tucked in the top right hand corner of the UI is Facebook Creative Hub’s S...
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8 How-To Videos We Love (and Why)

Apr 24 8:00am HubSpot's Inbound Internet Marketing Blog
Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart.
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Welcome to the Team: Tess Underhill

Apr 24 7:17am SiteVisibility
We’re excited to welcome our newest member of the team, Tess Underhill. Tess joins us as an Account Executive where she’ll be supporting the Account Management team working to help ...
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Is an MBA Worth the Money?

Apr 24 6:00am HubSpot's Inbound Internet Marketing Blog
Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables that I like to share here. But there’s one question I have yet to answer, at least in this venue, about the time spent earning my MBA: Was it worth it?...
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9 Posts Highlighting Hospitality Digital Marketing Trends: Hospitality Marketing Link Digest

Apr 23 3:45pm Tim Peter Thinks – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
Looking to drive results for your business? Click here to learn more. Hey, Big Thinkers! We’re skipping any big setup today and just getting you right to these 9 posts highlighting hospitality digital marketing trends. Enjoy: Sojern and Google collaborated on “3 of the Fastest Rising Hotel Trends.” Really good list. Siteminder outlined “8 Key […] The post 9 Posts Highlighting Hospitality Digital Marketing Trends: Hospitality Marketing Link Digest appeared first on E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates.
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AI, VR, and CX: 7 Top Posts About This Weeks Top Trends: E-commerce Link Digest

Apr 21 6:28pm Tim Peter Thinks – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
Looking to drive results for your business? Click here to learn more. Howdy, Big Thinkers! Hope you’ve had an amazing week. Lots of cool stuff to talk about. How about we get straight to the links with this look at AI, VR, and CX: 7 top posts about this week’s top trends. Enjoy: Leading off, […] The post AI, VR, and CX: 7 Top Posts About This Week’s Top Trends: E-commerce Link Digest appeared first on E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates.
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Schadenfreude Competitive Marketing Strategies for Customer Appropriation

Apr 21 1:36pm aimClear® Blog
American internet outrage begins anew with every corporate (or government) slight, gaffe or alternative fact, seemingly never-ending like nested, thin-skinned Russian dolls. Most recently it’s unnaturally bloated and orange, cola-flavored and it’s United us all. After all… Amicus meus, inimicus inimici mei (“my friend, the enemy of my enemy”) via GIPHY While the population rages […]...
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5 Ways to Enhance Amazon Listings for SEO

Apr 21 12:00pm SEMrush blog
Amazon is essential for many brands today. By spending the time to properly support your listings with a few optimizations, you’ll be able to successfully compete for all multiple levels. Focus on everything as if you were the consumer. Here‘s 5 ways to enhance your listings.
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Clix Marketing Blogs #PPC News & Views: Friday, April 21, 2017

Apr 21 10:30am Clix Marketing PPC Blog
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital A Pinteresting Way to Discover Consumer Trends: If you need a new way to do some research for trends, keywords, etc., check out how you can utilize Pinterest. ZATO Fantastic Feeds &...
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MoreVisibility Supports The Lords Place Most Successful SleepOut Yet!

Apr 21 10:20am The Search Engine Marketing Blog @ MoreVisibility
On Friday, April 7th over 500 individuals gathered at the United Methodist Church of the Palm Beaches to unite for a cause that hits home for the community. Homelessness is a growing issue – every year over 1,600 men, women, and children in Palm Beach County find themselves without a home. The Lord’s Place is […]...
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Blog Content Types Every eCommerce Business Should Use in 2017

Apr 21 8:02am SEMrush blog
How many times you wondered about the most suitable content types for your ecommerce business blog? I guess there is no need to convince you that every website needs a blog.
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Type A vs. Type B: Does Personality Type Matter at Work?

Apr 21 8:00am HubSpot's Inbound Internet Marketing Blog
We begin with a cast of two characters. One is organized, ambitious, competitive, and sometimes a little impatient. The other is laid-back, collaborative, creative and, sometimes, a little messy. Do you identify with one more than the other?...
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How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live

Apr 21 6:00am HubSpot's Inbound Internet Marketing Blog
Disclaimer: I love Saturday Night Live. Actually, that's a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live.
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State of Digital Marketing in India

Apr 20 7:30pm SEMrush blog
Take an insider’s look at the state of digital marketing in India to get food-for-thought insights into the marketing industry, country-specific techniques for lead generation and conversion, as well as tips on starting a career in digital marketing.
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How Ecommerce Brands can prepare for Artificial Intelligence

Apr 20 10:02am SEMrush blog
It is a real fact! Artificial Intelligence has a proved influence on ecommerce brands. There is no question that artificial intelligence (AI) and other technological advances such as virtual reality or augmented reality are taking the marketing world by storm.
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The Beginner's Guide to Retargeting Campaigns [Free Ebook]

Apr 20 8:00am HubSpot's Inbound Internet Marketing Blog
If you've heard of retargeting and think it's a strategy you want to invest more in, you're in good company. According to a study by AdRoll, almost 90\% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it's a popular tactic for marketers, if you're new to retargeting, it can be tough to know how to get started.
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#390 The Latest in Podcasting with Daniel J Lewis

Apr 20 7:45am SiteVisibility
In this week’s episode of the Internet Marketing Podcast, Andy is joined by Daniel J Lewis, Speaker, Consultant and award winning host of The Audacity to Podcast, to talk, ironically, ...
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24 Growth Hacks to Try Today

Apr 20 6:00am HubSpot's Inbound Internet Marketing Blog
When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. What’s something I can try today, for example, with content that I already have?...
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What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

Apr 20 5:00am HubSpot's Inbound Internet Marketing Blog
I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?” Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).
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33 Mind-Boggling Instagram Stats & Facts for 2017

Apr 19 7:29pm Wordstream Blog Feed
Launched in 2010 and acquired by Facebook in 2012, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon. Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know for this year. Instagram Demographic Statistics 1. 80\% of Instagram users are outside of the US.2. Most Instagram users are between 18-29 years old.3. Six in ten online adults have Instagram accounts.4. Female internet users are more likely to use Instagram than men, at 38\% vs. 26\%.5. 32\% of teenagers consider Instagram to be the most important social network.6. 32\% of Instagram users attended college. 7. 26\% of Instagram users make more than $75,000 per year. Instagram Usage Statistics 1. After Instagram itself, Selena Gomez has the most followers with 117 million. Cristiano Ronaldo has 97 million and National Geographic has 75 million.2. Beyonce holds the record for the most liked Instagram with her pregnancy announcement which garnered almost 11 million likes. 3. There are over 600 million Instagrammers.4. Of that 600 million, 400 million are active every day.5. There are 16,600,000 Google searches for instagram per month.6. There are 165,000 searches per month for kylie jenner instagram 7. 51\% of Instagram users access the platform daily, and 35\% say they look at the platform several times per day.8. 95 million photos and videos are shared on Instagram per day.9. Over 40 billion photos and videos have been shared on the Instagram platform since its conception. Instagram Business Statistics 1. There are 8 million registered businesses using Instagram business profiles.2. Instagram has 1 million monthly active advertisers—up from just 200,000 in March 2016.3. 60\% of the top brands on Instagram use the same filter for every post.4. In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad. 5. Instagram is estimated to have brought in $1.53 billion in global mobile ad revenue in 2016, which is a 144 percent increase year-over-year and would amount to 8.4 percent of Facebook’s global mobile ad revenue according to International Business Times.6. eMarketer projects that Instagram’s global mobile ad revenues will reach $2.81 billi...
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Marketing Fundamentals Lessons From First-Time Parenting

Apr 19 5:45pm Conversation Marketing from Portent, Inc: Internet Marketing with a Twist of Lemon
2016 was a big year for our family as we welcomed our first child into the world. We have been trying to have children for a while now so it’s been an exciting period in our lives. As a new father, I wanted to be sure that I was doing everything I could to be… Read More The post Marketing Fundamentals Lessons From First-Time Parenting appeared first on Portent.
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Google did not ban Infowars - despite #FakeNews headlines that say otherwise

Apr 19 3:04pm Ker Communications - SEO - Inbound Marketing
Google did not ban Infowars - despite #FakeNews headlines that say otherwise… Google has neither censored nor banned the Infowars site, despite what some fake news headlines out there say… ...Read more... »...
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International SEO: what problem is there with the home page?

Apr 19 12:00pm SEMrush blog
Despite the numerous posts and presentations about international SEO published all around the Web, search engine optimization of multilingual and multiregional websites always implies multiple challenges and trials for any SEO expert. We try to get the perfect home page solution.
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10 Powerful Tips for Better Travel Marketing This Year

Apr 19 10:43am Wordstream Blog Feed
Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready: Competition will be higher than ever this year, with consumers expected to spend $381 billion on leisure travel in 2017. So how can you win over consumers? Here are 10 ideas to improve your travel marketing strategy using PPC this year. 1. Travel Search Stats: A 30,000-Foot View According to Google research, 55 percent of leisure travelers go on just one or two trips a year. But they do a lot of research before booking those trips. Every month, millions of people are searching using a variety of travel keywords. As Bing research found during a recent six-month period: 33 million people searched for airline tickets or reservations. 29 million people searched for hotel or motel reservations. 16 million people searched for vacation packages. 14 million people searched for car rentals. 10 million people searched for cruises. And many of those people are buying: 24 million people bought airline tickets or reservations. 22 million people booked hotel or motel reservations. 11 million people rented a car. 6 million people bought a vacation package. 3 million people booked a cruise. Travel Marketing Tip: Many travel consumers plan far ahead. Make sure you have offers that appeal to people who are ready to book long before they travel, as well as last-minute travelers. 2. Understand the Traveling Customer’s Journey Wouldn't it be great if someone did a search, saw your paid search ad, clicked, and immediately converted? Unfortunately, today's customer journey is often far more complex. In fact, as detailed by Think With Google, one person can have hundreds of interactions with brands while researching their travel. In one case, a woman named Amy did 34 searches, watched five videos, and visited 380 web pages while researching her trip to Disney World. Google identified four key moments where you need to win over travelers: Dreaming: People who are thinking about traveling are doing searches to find ideas and inspiration – where to go and what to do. Organizing: People are deep in consideration mode, deciding which hotel or airline to book, based on details...
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Content Marketing Best Practices: Content Writing in 2017

Apr 19 9:00am SEMrush blog
This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2017.
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Webspam Report 2016 - How Google Fights Webspam

Apr 19 8:09am Ker Communications - SEO - Inbound Marketing
Webspam Report 2016 - How Google Fights Webspam “We think everybody deserves high quality, spam-free search results. We hope that this report provides a glimpse of what we do to make that happen.” ...Read more... »...
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Where We Are: The 2017 State of Content Marketing [Infographic]

Apr 19 8:00am HubSpot's Inbound Internet Marketing Blog
Less than 10\% of those surveyed were definitely sure how to implement content marketing. Sound familiar? If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance.
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Google Analytics Remarketing Audiences Will Go Cross-Device

Apr 19 7:59am The Search Engine Marketing Blog @ MoreVisibility
Beginning May 15th, remarketing audiences generated in Google Analytics (GA) will begin to include the (somewhat) new enhancement of cross-device functionality. When Google users opt to allow the system to associate their browsing history with their Google account (and to use that information to allow ad personalization), Google will begin to use the data collected […]...
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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Apr 19 6:00am HubSpot's Inbound Internet Marketing Blog
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”...
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Marketing in Messengers: a Brief Introduction

Apr 18 10:00am SEMrush blog
There’s good chance you have a messaging app or two on your smartphone, and so does a large part of the world’s population. Almost 3 billion people use messengers, which already surpasses the number of social network users.
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