Mar 10 6:00am HubSpot's Inbound Internet Marketing Blog
Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat -- and how to keep them engaged.
Mar 10 5:00am HubSpot's Inbound Internet Marketing Blog
Do you remember what agencies looked like five years ago? Whether you're new to agency life or a seasoned veteran in the industry, you know that the agency space is constantly changing. And as the business develops, so too do areas for innovation.
Mar 9 6:20pm Ker Communications - SEO - Inbound Marketing
Why most #SEO checklists won't help you - and 3 things that really DO work - http://ker.fyi/2eV443Z Throw Away Your SEO Checklist...
Mar 9 2:55pm Wordstream Blog Feed
Twitter is still the easiest social network to use to find and converse with just about anybody - celebrities, experts, prospective clients and employees alike. All you need is the right set of ideas and tools. Here are five workable hacks for prospecting using Twitter. 1. Build a Twitter search funnel that automatically qualify prospects Twitter is a pool of expressed opinions and important questions. You simply need to a way to identify the right ones that point you to your prospects, and Twitter’s advanced search is a great place to start. For instance, someone might tweet, “Does anyone know an interior designer in Denver?” or “I’m looking for an interior designer who can present using AutoCAD.” #PEI refers to a place, Prince Edward Island. Twitter’s advanced search gives you the ability to catch those conversations and jump-in where it matters. List down all the quest...
Mar 9 12:36pm Search Engine Guide : Small Business Search Marketing
by Jayson DeMers If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point. But is it possible to estimate or predict SEO results with any accuracy? Why SEO Results are So Hard to PredictAs you're well aware, the SEO industry is extremely variable. Not only can Google push activity in an entirely new direction with little more than a simple algorithm update, but trying to figure out what the search engines want often seems like trying to shoot a moving target.There are plenty of signs that suggest how you might proceed, but you aren't likely to stumble upon the perfect solution.Herein lies the problem. As an SEO specialist, you have a fairly advance...
Mar 9 11:00am SEMrush blog
Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organizations are readily adopting it, for improving their sales and revenues with a target-based approach.
Mar 9 10:42am Wordstream Blog Feed
There’s none better than David Ogilvy. He literally wrote the book that defined an entire profession, and it’s as relevant today as it was thirty years ago when first published. Not bad for a guy who first entered the business at the tender age of 38! Ogilvy practiced his craft in the Golden Age decades ago. Yet his principles still apply. His sales tips still work. His quotes are still poignant. Here are 10 of David Ogilvy’s best advertising secrets that can still increase your results today, whether you apply them to your ads or your landing pages. Advertising Secret #1. Research Ogilvy once said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” And yet, that’s what we do. Isn’t it? In efforts to hit another deadline, we Command + C / Command + V some advertising formulas and call it a day. Without always thinki...
Mar 9 9:24am Ker Communications - SEO - Inbound Marketing
The technical argument for quality content What is quality content, and how can it be quantified? http://searchengineland.com/technical-argument-quality-content-270556 See also: https://kercommunications.com/seo/quality-content/ ...Read more... »...
Mar 9 9:16am Ker Communications - SEO - Inbound Marketing
Changes Coming to Google Adwords Click-To-Call Ads Google has announced several updates to Call Extensions - the Adwords feature which shows your business phone number rather than (just) a link to your website. The updates include the ability to manage...Read more... »...
Mar 9 8:00am HubSpot's Inbound Internet Marketing Blog
There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called The Real Housewives, in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone's feelings, for example, it's more common for them to say something like, I'm sorry if your feelings were hurt. That, my friends, is not how you say, Sorry. ...
Mar 9 6:12am SiteVisibility
In this week’s episode of the Internet Marketing Podcast, Andy is joined by Vicki Loomes, Senior Trend Analyst at Trend Watching to talk about consumer trends. Vicki provides her definition ...
Mar 9 6:00am HubSpot's Inbound Internet Marketing Blog
The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There's no longer a template for how to apply for a job -- you can use social media, websites, and even interactive campaigns to get your name noticed by a recruiter.
Mar 9 5:00am HubSpot's Inbound Internet Marketing Blog
Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitive market is tough.
Mar 8 12:00pm SEMrush blog
It has been over 2 years since Google let us know that securing your website would be a rankings factor yet many sites are still not using https. This article takes a deeper look at how this applies in 2017.
Mar 8 11:00am SEMrush blog
Mike Wood decided to revisit one of the methods he has used to get numerous backlinks. The technique? Searching resource pages and asking for backlinks.
Here is how it’s done, showing the actual process he used along with the results!...
Mar 8 9:43am Wordstream Blog Feed
As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit. Video Marketing Volume Statistics 82\% of Twitter users watch video content on Twitter YouTube has over a billion users, almost one-third of total internet users. 45\% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. 87\% of online marketers use video content. 72 Hours of video are uploaded to YouTube every 60 seconds. One-third of online activity is spent watching video. 85\% of the US internet audience watches videos online. The 25-34 (millennial) ag...
Mar 8 9:10am Clix Marketing PPC Blog
Facebook has an impressive amount of targeting options and one of my favorites is the Lookalike Audience feature. These are a great way to reach additional potential customers who are similar to those users you are already targeting. If you haven’t tried out Facebook’s Lookalike Audience feature, here’s a guide to help you do that...
Mar 8 8:00am HubSpot's Inbound Internet Marketing Blog
Introducing Posts as a Podcast : Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story.
Mar 8 6:00am HubSpot's Inbound Internet Marketing Blog
Confession: I am a bonafide productivity junkie. It seems like there isn't a hack I haven't tried -- from calendar tricks, to new break-taking structures, to time management experiments, I love trying every get-more-done-in-a-day tip I come across. Among them are different app recommendations, especially the ones designed to make teamwork more efficient. In fact, 74\% of teams say custom apps like these boost their productivity. But which apps are the best?...
Mar 7 2:42pm aimClear® Blog
Now in its sixth year, Zenith Digital Marketing Conference is back Thursday, April 27, in Duluth, Minn., with world-class speakers and fresh tracks for marketers of all levels. What can you look forward to this year? Start the day with Christi Olson, Microsoft’s search evangelist, for the morning keynote. Wrap it up with Michael King, […]...
Mar 7 12:00pm SEMrush blog
Want the strategy companies like CoSchedule, WordStream, and our own SEMrush use to capture highly-qualified leads, generate extra traffic, and get organic backlinks from influential sites? This post by content marketing expert Bill Widmer runs through 4 steps to build your first web-based tool.
Mar 7 11:00am SEMrush blog
The notion of “fake news” has become dominant in our politics, and it’s no great surprise to see it shaping the content marketing world, too. Readers are becoming increasingly incredulous about the things they see and read on the Internet, and more vigilant to separate fact from fiction. On a civic level, this is probably a good thing. On a marketing level, it presents some challenges.
Mar 7 10:42am Wordstream Blog Feed
They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist. While the majority of your GIF-usage to this point has likely consisted of emotive responses that simply couldn’t be expressed through words… Or hypnosis at the altar of exceptionally metal Marshawn Lynch highlights… You probably haven’t stumbled upon any real business application for them. Until now. In February, Facebook started allowing advertisers to use GIFs in ads. Today, we’re going to break down everything you need to know about GIF usage in Facebook ads, from why they matter to creating your very own. Why Are GIFs in Facebook Ads a Big Deal? We recently released our new Facebook Adverti...
Mar 7 8:00am HubSpot's Inbound Internet Marketing Blog
Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer.
Mar 7 6:00am HubSpot's Inbound Internet Marketing Blog
Before you jump into a website redesign project, start with a little inspiration. Here at HubSpot, we've created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you're seriously considering a website redesign, you might not be ready to get into the nitty gritty of the process right away.
Mar 7 5:00am intelligent measurement
The website Better Evaluation has many great resources and explanations of evaluation approaches, processes and methods. I just came across this page on Evaluating Policy Influence and Advocacy that details well the methods and types of advocacy/policy influence – well worth a read!...
Mar 7 5:00am HubSpot's Inbound Internet Marketing Blog
Imagine a world where everything moves at super-fast speed. Where answers come in seconds, rather than in minutes, where solving several problems at the same time isn’t fantasy, but a daily reality. Imagine being able to use your brain to do more in an hour than most people do in a day, every single day. ...
Mar 6 6:00pm SEMrush blog
Search engine optimization remains a vital part of any digital marketing mix. However, attracting new people to your website should not the ultimate goal of your business. It’s important to take the next step by converting your organic traffic into regular visitors and paying customers. In order to figure out how make sure your SEO efforts result into high conversion rates, we invited Manuel da Costa and Conversion World to our SEMrush Chat.
Mar 6 11:00am SEMrush blog
Local SEO has become a powerful tool for businesses to target potential customers who are ready to buy. Optimizing a single-location business for local search is easy, but if you run a chain, increasing the visibility of each location can be a challenge.
Half of local-mobile searchers are looking for business information like a local address. Here’s how to make sure people find the right information about your business, no matter which location.
Mar 6 8:44am Wordstream Blog Feed
Search marketing is so awesome because it's efficient – the ROI is measurable and tangible. Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right? Well, if those formats are so useless, why are the big companies pouring so much money into these ads every year? What do they know that we don't? Well, maybe they know that if consumers have never heard of you, they won't search for you when they need the product or service you sell. And if they do a search, most probably won't click on your paid search ad or organic listing. And if they don't click on your brand, they can't buy from you. Why? What's stopping them? Again: They've never heard of you. You aren't a magical unicorn everyone knows and loves. You're just a boring donkey – another link in a sea of blue links. The ultimate conversi...
Mar 6 8:00am HubSpot's Inbound Internet Marketing Blog
You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches.
Mar 6 6:00am HubSpot's Inbound Internet Marketing Blog
According to Forbes, 80-90\% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important.
Mar 6 5:51am How To Make Money Online
10 eCommerce Marketing Trends Bloggers Needs To Know About! 10 eCommerce Marketing Trends Every Blogger Needs To Know About! eCommerce trends have a habit of becoming blogging trends. Especially with regards to design and usability. What you see in an online store today, you will often see in a blog tomorrow. Do you want to ... The post 10 eCommerce Trends Every Blogger Needs To Know About! appeared first on How To Make Money Online.
Mar 6 5:02am Web Strategy by Jeremiah
Corporate innovation leaders face many challenges when attempting to get innovation programs off the ground. Peter Schwarzenbauer, chairman of BMW (a Crowd Companies member), is quoted saying, “Innovation is a willingness not to be understood for a long period of time.” Change agents are those whose radical, innovative ideas are not internally understood –and the [...]...
Mar 6 5:00am HubSpot's Inbound Internet Marketing Blog
You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?...
Mar 6 12:14am Ker Communications - SEO - Inbound Marketing
This is not one of those automatic and humorously inaccurate type in your website and we'll tell you some things that don't mean much free website analysis tools you may have tried… SEO Audit: Learn What’s Up (or Down) With Your Site’s...Read the rest... » ...
Mar 3 6:28pm Tim Peter Thinks – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
Looking to drive results for your business? Click here to learn more. Howdy, Big Thinkers! Hope you’ve had an amazing week. What do you say we close it out with these 9 insights into customer experience, content marketing and more as this week’s entry into the E-commerce Link Digest series? Enjoy: In an article on […] The post 9 Insights Into Customer Experience, Content Marketing and More: E-commerce Link Digest appeared first on E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates.
Mar 3 2:34pm aimClear® Blog
With testimonials like “the best conference I have ever attended,” it’s no wonder #BankSocial is making a name for itself among bank and credit union marketers. We recently caught up with conference founder John Siracusa for the lowdown on the unique event. But first, a little background. Fusing social media and retail banking, #BankSocial is the […]...
Mar 3 1:00pm SEMrush blog
The websites allow a business to devise a better plan in their marketing strategies with the carefully devised aspects which can be included for the greater target reach. The proper analysis and tracking of a website help people in understanding the needs and demands of the business and devise a better marketing strategy accordingly. You can improve the sales effectiveness of a website by using some different techniques.
Mar 3 11:00am SEMrush blog
The world is crowded with cybersecurity companies, and with 80 to 90 million cyber security threats per year, it’s no wonder that there are so many. Unfortunately, that means that standing out online as a relevant cyber security company can be a struggle. So, how do you make sure that potential clients find you before your competitor?
Learn how to stand out of the crowd with 5 steps to cybersecurity keyword research.
Mar 3 10:42am Wordstream Blog Feed
In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be viewed. In a saturated environment such as the food and restaurant industry, new names often get lost in the sea of competition. If you fail to impress, your hard work in creating your restaurant ad will go to waste. Laid the groundwork for your next food ad campaign yet? Whether you are launching a new menu item, creating awareness for your newly minted restaurant or working to grow your online audience, you will need to stay laser-focused on that objective. It may sound simple, but you’ll be surprised to know that many brands have lost their way in the name of differentiating themselves from the masses. Let’s dive into 10 tips that will help you nail your restaurant ad campaign to the core! F...
Mar 3 9:14am Clix Marketing PPC Blog
Happy Friday and happy March, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts SEMrush 10 Headline Tips and Tests That Need to Leave Your Backburner: Spruce up your next ad test with some new strategies on writing ad headlines. LunaMetrics Encrypting Emails for Google...
Mar 3 8:00am HubSpot's Inbound Internet Marketing Blog
We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here's one that I hope won't lower your opinion of me: I have a bit of a potty mouth. My first instinct is to apologize for it. But then, I came across new research that shows a strong correlation between cursing and authenticity in character.
Mar 3 6:00am HubSpot's Inbound Internet Marketing Blog
Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand's name started with one of the first letters of the alphabet.
Mar 2 12:00pm SEMrush blog
So what‘s the most cost-efficient and relatively time-saving way to get your site on Google‘s first page with limited resources? Link building is the answer.
SEMrush recently held a webinar with link-building expert and entrepreneur Jon Quinton, the owner of Overdrive Digital. Jon shared some strategic startup hacks and personal insights on link building. The webinar itself is online, so you can easily access Jon‘s presentation on the freelance way.
Mar 2 10:43am Wordstream Blog Feed
Marketers and small businesses love running Facebook ads because they yield fantastic results at a low cost. Plus, Facebook ads are also really easy to run...right??? Did anyone out there (especially designers) just sigh? As the Director of Marketing for a small business, I am also the entire Department of Marketing, so I personally create our Facebook ads from strategy to design to implementation. As a Creative at heart, I enjoy the graphic design part of my job and yet, I dread the days I have to spend designing anything for Facebook ads. Yes, advertising with Facebook is often very simple, but with the ever-changing and often opaque creative requirements, things can get tricky and frustrating on the ad creation side. None of the following issues I’ve encountered are insurmountable by any means (and I’ll show you how to work around them). But man does it get frustrating (and kinda...
Mar 2 10:00am SEMrush blog
If you advertise a product or service in your blog, particularly excessively, odds are that you’ll alienate your clients and over time your SEO or brand may suffer too. There is a way to write a blog that both markets your product or service AND that readers will love. Simply follow the 5 rules below.
Advice on how to write blog posts your readers will love that also let you market your business. Tips on what to blog about with 15 ideas for writing inspiring blog posts.
Mar 2 8:51am Clix Marketing PPC Blog
Bing Native Ads became available in beta to the US market in July 2015 and were made available in additional markets later that year. If you’re unfamiliar with Native ads, they are ads that show on relevant MSN web pages based on the following user intent signals: Users’ interests expressed by their prior search queries...
Mar 2 8:00am HubSpot's Inbound Internet Marketing Blog
Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is no, fear not -- we're here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it's also a philosophy. At the heart of it, you'll be turning your focus away from company-focused efforts, and more toward customer-centric marketing.
Mar 2 7:42am SiteVisibility
In today’s episode of the Internet Marketing Podcast, we have our former podcast host and founder of BrightonSEO & Rough Agenda, Kelvin Newman returning to the show. Kelvin is appearing in ...
Mar 2 6:00am HubSpot's Inbound Internet Marketing Blog
If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.
Mar 2 5:00am HubSpot's Inbound Internet Marketing Blog
Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
Mar 1 11:15am SiteVisibility
The Background I love Hotjar. It’s one of my favourite tools. If you haven’t used it yet, go and sign up. They have just launched a great new feature called ...
Mar 1 11:15am SEMrush blog
There are several tips, tricks and tests to measure headline performance that you can get started with and start to see results right away. Check out some of these forgotten and ignored tips below:.
Mar 1 11:00am SEMrush blog
For a period in December, a group of Russian criminals referred to as “Ad Fraud Komanda” (or “AFK13”) stole between $3 million and $5 million dollars daily from advertisers and publishers. The Methbot attack is only the beginning. By understanding IVT and taking steps to prevent it, you can defend yourself from the increasingly frequent cyber attacks on digital media. Here‘s a few tips.
Mar 1 10:48am The Portent Blog: Internet Marketing with a Twist of Lemon
Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is:… Read More The post Portent’s Moving! appeared first on Portent.
Mar 1 9:42am Wordstream Blog Feed
What tactics, strategies, and techniques can you use to generate more leads for your business? One study from Citizen Relations Canada found 68\% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. And 45\% couldn’t go longer than 12 hours without checking their favorite social media platforms. (Whoops. Gave you an extra tip. Sorry. I let that stuff slip sometimes…) Anyway, FOMO is powerful indeed. So are urgency, scarcity, exclusivity, surprise, and social proof. While these tactics work, many other online lead generation approaches work too. Except they’ve been forgotten or just aren’t as well known. Check out these seven lesser known lead generation marketing ideas, and consider how you can adopt each to boost the number and quality of leads you get from your marketing. Sound good? Let me explain in detail: 1. Never Warn Your Vis...
Mar 1 8:48am Search Engine People Blog
Traffic to your website is steadily rising, along with sales. Rankings are also on the rise for your target keywords. But the next day traffic takes a sudden nosedive and your site is nowhere to be seen in the search […] Post from: Search Engine People SEO Blog 3 Common Google Penalties & How to Recover From Them --Written by Emily Reiffer, The post 3 Common Google Penalties & How to Recover From Them appeared first on Search Engine People Blog.
Mar 1 8:00am HubSpot's Inbound Internet Marketing Blog
Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I'm guessing that's happened even to the most type-A of us. Well, if you're an email marketer, you've been on the other side of this, when half of the registrants for an event you promoted never showed up. It sucks.
Mar 1 6:00am HubSpot's Inbound Internet Marketing Blog
“I’m so bored.” How many times a week do you utter that phrase? If it’s at least once, you’re in the same boat as roughly 63\% of people. And according to the same report that drew that conclusion, how bored you are depends on several factors -- like location and other demographics. But chances are, we all have at least one common outlook on boredom: It can be remedied by the internet.