SEO / Media

Top 5 Strategies that Will Boost Your Websites Conversion Rates

Mar 30 1:02am SEO Hacker Blog - Internet Marketing in the Philippines
Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the search engines. In other […]...
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How Google May Rank Websites Based Upon Their Databases Answering Queries

Mar 29 9:29pm SEO by the Sea
Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages […] The post How Google May Rank Websites Based Upon Their Databases Answering Queries appeared first on SEO by the Sea ⚓.
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Clutch Names SEO Inc. a Leading San Diego SEO Firm of 2017

Mar 29 6:26pm SEO Inc Blog
We at SEO Inc. are pleased to announce we’ve been named a top SEO company in San Diego of 2017! Our thanks go to Clutch, a Washington, DC-based reviews and research firm, for diving into our methodologies and considering the many factors that went into naming us a leading SEO firm. Join us in taking […] The post Clutch Names SEO Inc. a Leading San Diego SEO Firm of 2017 appeared first on SEO Inc. Blog.
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Google My Business Showing Business Area Served in Knowledge Panel

Mar 29 12:13pm The SEM Post
Google My Business is testing a new feature in the knowledge panel for businesses to show an area served by the business.  This could be related to businesses that serve an area larger than a city or town. Here is what it looks like on desktop: And on mobile. When you look at the area […] The post Google My Business Showing Business Area Served in Knowledge Panel appeared first on The SEM Post.
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Google Home Services Ads Adds Local Service Areas Map to Search Results

Mar 29 11:48am The SEM Post
Google Home Services Ads has undergone yet another redesign.  This time, they are highlighting the specific service areas that each individual business covers with a map shown right in the search results page. Here is what it looks like: And the map changes as you click other businesses in the Home Services Ads local ad […] The post Google Home Services Ads Adds Local Service Areas Map to Search Results appeared first on The SEM Post.
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Understanding voice search: What are the implications for marketers?

Mar 29 11:37am Search Engine Watch
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact of voice search when it isn’t yet a reporting field provided by most publishers? And what are the implications for search marketers?...
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Get People Talking About Your Brand!

Mar 29 10:46am Ask Aaron Lee
Even with all the clever analytics tools and marketing tricks we have access to these days, there’s still a lot of room for one of the oldest forms of marketing known to man: word of mouth. Simply getting people talking about your brand, whether it’s while they’re chatting with friends or posting on social media, […]...
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A visual history of Google SERPs: 1996 to 2017

Mar 29 9:18am Search Engine Watch
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).
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The 5 Most Convincing Reasons to try Influencer Marketing

Mar 29 9:00am HigherVisibility
When it comes to digital marketing, there are a lot of different routes you can take to raise awareness, promote, and successfully market your brand. The obvious and most widely used practices include things like SEO, paid search, content marketing, or social media marketing. But there’s another method that’s been picking up steam for a […]...
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How to Create the Perfect H1 Tag for SEO

Mar 28 11:00am Blog – Neil Patel
I write a lot about writing. That’s because I love content marketing. In my case, that involves writing long form articles like the one you’re reading now. I love content marketing because it delivers insane levels of success to businesses all over the world. When I first got into the marketing industry about ten years ago, […] The post How to Create the Perfect H1 Tag for SEO appeared first on Neil Patel.
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The Evolution of MailChimps Coffee Hour

Mar 28 9:30am MailChimp Email Marketing Blog
Maybe you’ve heard about MailChimp’s Coffee Hour, our Friday morning speaker series. It’s been a staple of our culture for years, growing and changing along with the company. In fact, the last time we blogged about Coffee Hour was all the way back in 2012. Back then, we had around 150 employees and almost 2 million users. We now employ more than 600 talented people who serve more than 15 million customers all over the world. In our spare time, we run ads about singing shrimp. Five years later, we’re still inviting creative, interesting, weird, and thought-provoking people to speak at Coffee Hour.
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How URL hijackers are disrupting banks PPC campaigns

Mar 28 8:56am Search Engine Watch
A major phishing scam appears to be hijacking the paid search ads of financial and banking companies on brand keywords. What is going on, and how can banks protect themselves?...
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Content Writing in 2017 Is Easier Than You Think

Mar 28 6:55am SEO Hacker Blog - Internet Marketing in the Philippines
Proper content writing is essential in any SEO or marketing efforts. Ultimately, content writing is a big factor on whether or not a visitor of your website will stay or leave. To make sure that your website ranks and visitors stay on your website you have to offer them quality content. Quality content is often […]...
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Keyword Cannibalization and SEO: What You Need to Know

Mar 28 3:00am Stone Temple Consulting – Digital Marketing Excellence
One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. You can learn more about the basics of (how that all works here) Part of a publisher’s job is to... Read More >...
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How To Master Mobile Friendly Email Marketing Campaigns

Mar 27 5:33pm Ask Aaron Lee
This is a guest contribution by Nick Rojas In 2015, more people used mobile devices than desktop computers to check their emails. In fact, 53\% of emails were opened on mobile devices, and this number has probably increased over the last two years. Why? People tend to use desktop computers while at work, but the […]...
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6 tips for creating content to capture short attention spans

Mar 27 9:58am Search Engine Watch
As the average human attention span has dropped to just 8 seconds, how can you make content that captures your audience's attention before it's gone?...
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Data is the Core of Content Marketing: Heres How to Use it

Mar 27 9:00am HigherVisibility
The biggest falsehood I encounter/tell myself/see other people tell themselves is that content marketing creative strategy is separate from data and analytics. While content marketing is certainly a practice that requires creativity and outside-the-box thinking, it is also fueled by data. In fact, data is really at the core of all successful content marketing strategy. […]...
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How Google Chooses People Also Search For in Knowledge Panels

Mar 27 7:45am The SEM Post
For many brands and businesses, Google shows a “People Also Search For” carousel that appears at the bottom of the search results.  And for many of these, the businesses or brands that Google selects to show in the carousel are direct competitors.  But how does Google select which ones are related to the business to […] The post How Google Chooses “People Also Search For” in Knowledge Panels appeared first on The SEM Post.
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Googles Algo Removes Some Sites Search Results Pages from Index

Mar 27 7:27am The SEM Post
Gary Illyes from Google revealed some interesting insights into site’s search results pages and the Google search results – Google’s algos can automatically detect some search result pages from a site’s own internal search engine and automatically remove them from Google’s search results. Getting a site’s internal search results pages indexed into Google’s search results […] The post Google’s Algo Removes Some Site’s Search Results Pages from Index appeared first on The SEM Post.
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Why Reach and Influence Should Be Your Top Marketing Priority Heres Why #111

Mar 27 3:04am Stone Temple Consulting – Digital Marketing Excellence
What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of our Here’s Why digital marketing series.  Don’t miss a single episode of Here’s Why with Mark & Eric. Click the... Read More >...
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How to Perform Mobile Keyword Research

Mar 26 11:20am Blog – Neil Patel
Here’s a topic I bet you haven’t thought much about: mobile keywords. If you haven’t been focusing on this, don’t beat yourself up over it. It’s only in the last few years that SEOs and marketers have even thought about mobile keywords as different from desktop keywords. But mobile and desktop keywords should definitely be […] The post How to Perform Mobile Keyword Research appeared first on Neil Patel.
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How to Get More Clicks on Your Facebook Ads

Mar 25 10:30am Blog – Neil Patel
The network that more and more marketers (myself included) are turning to these days is Facebook. Facebook Ads is fast becoming the go-to platform for paid ads. Just look at how the interest level has grown in recent years. According to Business 2 Community, “Facebook accounts for 9 percent of the digital ad spending and […] The post How to Get More Clicks on Your Facebook Ads appeared first on Neil Patel.
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How to Find an SEO You Can Trust: Weekly Forum Update

Mar 24 4:12pm Internet Marketing Ninjas Blog
Hello again! Since I last wrote an update, Spring has arrived! Hopefully a lot of you are enjoying some slightly warmer weather between bouts of wrestling with Google. We’ve got a lot of great news threads from WebmasterWorld and Cre8asiteforums this week, as well as our title thread from SEO Chat! I think it’s pretty common knowledge in the business and SEO worlds that sometimes people get burnt. Sometimes a... [Read More...] The post How to Find an SEO You Can Trust: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
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Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

Mar 24 9:00am HigherVisibility
Running out of blog topic ideas can be a bummer, but it can also be kind of exciting. Exciting, because it’s a chance to come up with a bunch of fun, new ideas to talk about. A bummer, because brainstorming enough topics to last you for a couple of months can be difficult and time-consuming. […]...
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7 Warning Signs That Show You Need to Switch Hosting Companies

Mar 24 7:54am Ask Aaron Lee
Owning a website is like owning a piece of virtual reality, while the hosting provider is like the street your little shop is on. Every one of the hosting companies out there boasts having the same features: 99.98\% uptime, fast and superior customer service, unlimited storage and traffic, unlimited email addresses, and unlimited everything else. […]...
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Is Googles Beauty and the Beast ad the future of paid voice search?

Mar 23 1:28pm Search Engine Watch
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners.
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Not Your Grandmas Template: Innovative Design for Your Website

Mar 23 12:59pm Blog – iPullRank
Imagine some websites that you’ve recently visited, and ask yourself, “do they kinda look the same?”. The layout is similar, usually starting with a full-width hero image or looping video... The post Not Your Grandma’s Template: Innovative Design for Your Website appeared first on iPullRank.
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6 Helpful Internet Marketing Tips

Mar 23 11:40am Revisitors Blog
Businesses need a strong internet marketing strategy to get targeted website traffic. While every marketing strategy will have its unique differences, there are a handful of common guidelines that every business can follow. Follow these tips to create an internet marketing strategy to drive traffic to your website. 1. Optimize Your Website Search engine optimization [...]Read Full Entry...
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Biometrics and neuroscience: The future of digital analytics?

Mar 23 11:22am Search Engine Watch
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
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Google Mobile First Index: Page Speed Included as a Ranking Factor

Mar 23 11:13am The SEM Post
During yesterday’s Mobile First session at SMX, Gary Illyes from Google discussed page speed and how it would be incorporated into mobile first.  Google has now said that they will be including mobile page speed in the upcoming mobile first indexing change, the first announcement that it would be a factor.  And they are hoping to […] The post Google Mobile First Index: Page Speed Included as a Ranking Factor appeared first on The SEM Post.
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5 Forms of Google Advertising Coming Soon

Mar 23 11:06am Distilled
I was not surprised to see a story come out about ads being read out by Google Home, but it seems many people were. Continue reading >>...
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How to Add Structured Data to Your Website

Mar 23 11:00am Blog – Neil Patel
You might not know this about me, but I’m not a very technical person (gasp!). I don’t know how to code, and I’m not a technical SEO wizard. However, I recognize the importance of getting technical when you have to. Adding structured data, also known as schema markup, to your site is one of the […] The post How to Add Structured Data to Your Website appeared first on Neil Patel.
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Mobile First Index: Google Aiming for Quality Neutral Launch

Mar 23 10:22am The SEM Post
Gary Illyes from Google spoke at SMX West yesterday about the upcoming mobile first index that is currently being tested.  One thing he said is that they are aiming for a “Quality Neutral” launch. What does “Quality Neutral” mean?  It means Google doesn’t plan to launch it until they feel the search results will not […] The post Mobile First Index: Google Aiming for Quality Neutral Launch appeared first on The SEM Post.
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Behind the Scenes with Kevin Palmer

Mar 23 9:35am Blog – Builtvisible
Last week saw the thrilling debut of our Behind the Scenes event series, where we poke and prod to uncover the secrets and stories behind successful creative work. As part of the event we interviewed Kevin Palmer, co-founder of Kin, an experiential design studio founded on a multidisciplinary approach to projects. So who is Kevin […] The post Behind the Scenes with Kevin Palmer appeared first on Builtvisible.
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Getting the Perfect Shot with BOTE Boards

Mar 23 9:20am MailChimp Email Marketing Blog
Life in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife Corey and Magda Cooper, who co-founded BOTE Paddle Boards. When they first tried paddling nearly a decade ago, Magda, who grew up swimming, and Corey, who loves fishing, skiing, and anything to do with water, loved it. That is, everything but the products, which were like big, unstable surfboards. They knew they could make something better—and better-looking—that fit their intrepid lifestyle.
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How Managers Can Monitor Their Team When Working Remotely

Mar 23 8:50am Ask Aaron Lee
In traditional office workplaces in the past, keeping track of attendance was as simple as punch-in and punch-out systems. This has become much more difficult in today’s working world where employees work different schedules and managers can’t be in the office at all times. Managers often have trouble delegating tasks and monitoring employees whilst simultaneously […]...
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6 Tricks To Optimize Your CTA Buttons

Mar 23 8:43am Ask Aaron Lee
It’s a simple fact – no clicks, no conversions. Your call-to-action buttons are the path to getting those conversions. If you don’t get people to click on them, you won’t get orders or subscribers. So what do you do? What you really require is an understanding of what your visitors want, and how to entice […]...
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Hacked Websites Given Reconsideration by Google

Mar 23 5:31am SEO Hacker Blog - Internet Marketing in the Philippines
Google’s annual “Year in Review” post has revealed that they have noticed a sharp increase in the volume of hacked sites by around 32\% last year compared to their findings back in 2015. The worst part about it is that Google believes that the number can only go up and not down. The reason for […]...
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Search Results in China What the Baidu SERPs Look Like

Mar 23 4:00am
In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]The post Search Results in China – What the Baidu SERPs Look Like appeared first on Searchmetrics SEO Blog.
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Can Google get users on board with shortcuts in search?

Mar 22 1:04pm Search Engine Watch
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range of topics with the touch of a button.
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How to create SEO-friendly content

Mar 22 9:52am Search Engine Watch
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy.
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3 Tools to Quickly Create Awesome Visual Tweets

Mar 22 9:25am Internet Marketing Ninjas Blog
Visual tweets attract more clicks and shares. Despite various levels of skepticism (many people were claiming visual tweets to be annoying), visual tweets are getting more and more adopted. Here are three free tools allowing you to create stunning visual tweets in seconds. 1. Twit Shot (Online, Mac App, Google Chrome Extension) TwitShot.com is a cool app that extracts an image from the given page and creates an instant visual... [Read More...] The post 3 Tools to Quickly Create Awesome Visual Tweets appeared first on Internet Marketing Ninjas Blog.
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Top 10 Free Keyword Research Tools

Mar 22 9:00am HigherVisibility
Editor’s Note: This post originally published in February 2011 and has been updated for accuracy and comprehensiveness. When it comes to SEO and any branch of digital marketing, keyword research is incredibly important. It plays into knowing your audience as well as the user behavior that drives them, which ultimately dictates your online performance. Without […]...
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DMOZ Shut Down

Mar 21 3:49pm SEO Book
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being fact checked where a minor detail is disputed to label the entire piece as not credible.As the tech oligarchs broadly defund publishing, the publishers still need to eat. Aggregate information quality declines to make the numbers work. Companies which see their ad revenues slide 20\%, 30\% or 40\% year after year can't justify maintaining the labor-intensive yet unmonetized side projects. There is Wikipedia, but it is not without bias & beyond the value expressed in the hidden bias most of the remaining value from it flows on through to the attention merchant / audience aggregation / content scraper platforms. Last month DMOZ announced they were closing on March 14th without much fanfare. And on March 17th the directory went offline. A number of people have pushed to preserve & archive the DMOZ data. Some existing DMOZ editors are planning on launching a new directory under a different name but as of the 17th DMOZ editors put up a copy at dmoztools.net. Jim Boykin scraped DMOZ & uploaded a copy here. A couple other versions of DMOZ have been published at OpenDirectoryProject.org & Freemoz.org. DMOZ was not without criticism or controversy, Although site policies suggest that an individual site should be submitted to only one category, as of October 2007, Topix.com, a news aggregation site operated by DMOZ founder Rich Skrenta, has more than 17,000 listings. Early in the history of DMOZ, its staff gave representatives of selected companies, such as Rolling Stone or CNN, editing access in order to list individual pages from their websites. Links to individual CNN articles were added until 2004, but were entirely removed from the directory in January 2008 due to the content being outdated and not considered worth the effort to maintain. but by-and-large it added value to the structure of the web. As search has advanced (algorithmic evolution, economic power, influence...
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Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum

Mar 21 2:29pm
As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer […]The post Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum appeared first on Searchmetrics SEO Blog.
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How to Market Your Ecommerce Store in Just an Hour a Day

Mar 21 11:00am Blog – Neil Patel
Everyone dreams of passive income. That’s the dream, right? To be able to sit back, relax, and watch as your business rakes in the dough. It’s exactly like the cover of The Four Hour Workweek by Tim Ferriss: Unfortunately, that’s rarely how it happens. I don’t know about you, but I sometimes feel like a […] The post How to Market Your Ecommerce Store in Just an Hour a Day appeared first on Neil Patel.
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Advice for E-Commerce Newbies from We Make Websites

Mar 21 10:53am MailChimp Email Marketing Blog
Helping our users sell more stuff is a big goal of ours at MailChimp, so we're always on the lookout for folks who have had a lot of success doing so. We had the chance to sit down with Piers Thorogood, one of the founders of We Make Websites, a Shopify development agency. Over the years they've built more than 400 websites for Shopify customers, so they know a thing or two.
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The SEO benefits of using WordPress to publish your content

Mar 21 9:45am Search Engine Watch
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you ... read more...
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Uptime Released by Google: Watch Youtube Videos with Your Friends

Mar 21 7:16am SEO Hacker Blog - Internet Marketing in the Philippines
Google’s in-house start-up Area 120 Incubator, recently came up with Uptime. It is an app that was basically made to allow two or more users comment and watch YouTube content online. One thing you’ll notice about Uptime is that it is modeled after Facebook’s “live videos” function.  One of the most noticeable similarities is how […]...
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Google Posts: GIFs and Videos published directly to SERPs

Mar 20 9:55am Search Engine Watch
Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be on the horizon, and nothing much has happened in the space to justify the tag 'experimental new podium'. However, that could be set to change.
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User Responsibility in a Time of Misinformation

Mar 20 9:00am HigherVisibility
A couple of weeks ago I wrote about Google’s new API, Perspective, that filters hurtful comments from the open comments section on publisher’s websites. The goal of the tool is to enhance user experience by making the comments section more suitable for productive, diverse, non-trolling discussions. The API is no doubt a response to the […]...
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Google Sending Safe Browsing Policy Updates to Previously Hacked Sites

Mar 20 8:01am The SEM Post
Had a hacked site that Google alerted you to in the past?  Google is sending out “Safe Browsing Policy Updates” notices to site owners who have had their sites hacked previously.  The notices do not seem to be triggered by any current issues on the site, but seem to be serving as a reminder to […] The post Google Sending “Safe Browsing Policy Updates” to Previously Hacked Sites appeared first on The SEM Post.
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Google Adds AMP Carousels to People Also Search For Drop Downs

Mar 20 7:37am The SEM Post
Google has added new AMP carousels into their “People Also Search For” on mobile.  The carousels are hidden until somone clicks to expand one of the options shown. Here is what it looks like: When you expand a second one, it will automatically close the one you already expanded. Each carousel has a handful of […] The post Google Adds AMP Carousels to “People Also Search For” Drop Downs appeared first on The SEM Post.
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Why Thematic Content Campaigns Rule Heres Why #110

Mar 20 3:04am Stone Temple Consulting – Digital Marketing Excellence
In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of... Read More >...
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How to Use Trello to Streamline Your Content Marketing

Mar 19 11:00am Blog – Neil Patel
Trello is one of my all-time favorite tools for content marketing and for work in general. It’s super easy to use, intuitive to understand, and free! People use it for all kinds of things, but it’s especially handy as a marketing tool. While there are certainly many tools you owe it to yourself to pay […] The post How to Use Trello to Streamline Your Content Marketing appeared first on Neil Patel.
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The Step-by-Step Guide to Creating a Facebook Sales Funnel

Mar 18 11:00am Blog – Neil Patel
Facebook may no longer be the coolest or sexiest social network on the block. It may no longer be the place where teens and tweens go to vent their angst. In fact, 71.1 percent of all Facebook users are 25 years or older. But you know what? It’s bigger than ever. Recent data from Statista […] The post The Step-by-Step Guide to Creating a Facebook Sales Funnel appeared first on Neil Patel.
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Meet Fred: Weekly Forum Update

Mar 17 10:39pm Internet Marketing Ninjas Blog
The name on every webmaster’s lips this week was “Fred.” Or maybe it was on the tips of their fingers, since we’re talking about forum posts. Or both I guess. Well, at any rate, Fred has been making the rounds and our communities have been busy trying to figure out what, exactly, it is. But if you’ve been reading about Fred all week and are tired of that subject, fear... [Read More...] The post Meet Fred: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
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404s Do Not Affect Site Quality for Google SEO

Mar 17 11:37am The SEM Post
One of the reports in Google Search Console is the 404 errors report.  Every site tends to have at least a few of these 404s, but is it a sign of low quality? John Mueller was asked about 404s being a sign of low quality, and if 410s are better to use for this reason. […] The post 404s Do Not Affect Site Quality for Google SEO appeared first on The SEM Post.
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