SEO / Media

Using Analytics To Drive Change For SEOs, Facebook & Google Data Transparency Weekly Forum Update

May 26 12:00pm Internet Marketing Ninjas Blog
This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions. Analytics is THE engine of change Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization,... [Read More...] The post Using Analytics To Drive Change For SEOs, Facebook & Google Data Transparency – Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
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Receive Guest Blog Post Spam Requests? Report Them to Google

May 26 11:21am The SEM Post
Google reminded site owners about using the perils of link building via articles, such as guest blogging.  But one part of their blog post seems to have passed unnoticed – the request Google made that site owners file spam reports for any “Post my article” requests they receive. Many sites engage in large scale “post […] The post Receive Guest Blog Post Spam Requests? Report Them to Google appeared first on The SEM Post.
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Google Warns Against Link Building Via Articles & Guest Posts

May 26 10:34am The SEM Post
Google has issued a new warning to site owners about utilizing spammy articles as a link building technique.  While this is a reminder, and not a new policy, it is targeting specific types of link building by site owners utilizing various article publishing tactics, such as guest blogging. The blog post also calls out a […] The post Google Warns Against Link Building Via Articles & Guest Posts appeared first on The SEM Post.
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How video impacts mobile web performance and UX, part 3: detecting and remedying issues

May 26 9:03am Search Engine Watch
This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience with your video content and keep them engaged and watching your videos.
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Fact Checking is Being Built into Googles UX: What You Need to Know

May 26 9:00am HigherVisibility
Google is constantly updating and modifying to provide the best user experience possible. But because users and their behaviors are evolving all the time, it creates a constantly moving target. More recently, we’ve seen applications and search engines take efforts to address the amount of false information on the internet. In the past year or […]...
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4 Reasons Millennials Should Invest in Real Estate this Year

May 26 2:17am Ask Aaron Lee
Armed with the right knowledge, strategy, and determination, millennials that invest in smart real estate opportunities stand to profit immensely. There are plenty of reasons the millennial age group is well-poised to succeed in the real estate sector, including the following:   A Less Volatile Investment   Many millennials look towards the stock market for […]...
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Using the Customer Journey to Guide Your Campaigns

May 25 3:09pm MailChimp Email Marketing Blog
Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
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How Does Google Look for Authoritative Search Results?

May 25 1:04pm SEO by the Sea
If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […] The post How Does Google Look for Authoritative Search Results? appeared first on SEO by the Sea ⚓.
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9 Best Gadgets to Buy the Techie

May 25 12:41pm Ask Aaron Lee
Everyone has a gadget guru in their life.  They’re always collecting the latest technology for their collection, or they simply love the streamlined feel of efficiency that new technology brings.  If you need to find a gift for that special person, here are nine of the best gadgets you can buy him or her now. […]...
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How to Write Facebook Status Updates That Will Leave Your Audience Coming Back for More

May 25 11:19am Blog – Neil Patel
Ever feel like you don’t get that much attention on Facebook? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to get some time in Facebook’s spotlight unless you know exactly what to do. The trick sounds simple: You have to optimize your […] The post How to Write Facebook Status Updates That Will Leave Your Audience Coming Back for More appeared first on Neil Patel.
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Early Results from Split Testing JavaScript for SEO

May 25 11:17am Distilled
When @distilled ran an SEO split test to remove a reliance on JavaScript, they saw an uplift in search performance. Continue reading >>...
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Taming the local search beast in a post-Possum and Fred world

May 25 8:44am Search Engine Watch
Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?...
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Advanced SEO Techniques to Improve Your Site Traffic

May 25 6:05am SEO Hacker Blog - Internet Marketing in the Philippines
Understanding and meeting your target audience’s needs can considerably increase your site’s traffic and your overall conversion rate. Evidently, there are thousands – or even millions – looking for your website, even if you do not know it. It is your job to help them look for your site in an easier and more efficient […]...
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Google AdWords Aims to Increase AMP Publisher Revenue with New AMP Ads Conversion

May 24 1:19pm The SEM Post
Google has begun converting display ads into AMP format, so that ads on AMP pages will load faster than traditional ad formats into those pages.  With the AMP conversions, ads will load within AMP pages on average of 5 seconds faster. For site owners utilizing AMP, this means that ads on AMP pages will load […] The post Google AdWords Aims to Increase AMP Publisher Revenue with New AMP Ads Conversion appeared first on The SEM Post.
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How to Get 10X more Leads From AdWords Without spending 10X More!

May 24 10:46am Powered by Search
The median conversion rate for the pay-per-click industry is 2.35\%. What if I told you that you can get 10x that number, without spending 10x more money? In fact, it will only cost you the time it takes to strategize and pay close attention to detail. We’re going to help you fill your funnel with […]...
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Google is Launching a Job Search Service: What You Need to Know

May 24 9:00am HigherVisibility
In a constantly changing employment landscape, job sites are their own kind of wonderful. The top dogs, like Indeed, Monster, and Career Builder, connect millions of employees with job candidates in every field you can think of. Job sites are a booming and highly profitable industry, so it should come as no surprise that like […]...
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The Definitive Guide to SEO for Shopify Plus

May 24 8:48am Powered by Search
Merchants added more than 290 million products to Shopify last year. So how do you make sure search engines can find your products in all that noise? Shopify’s premier package, Shopify Plus, is enormously popular for the ease-of-use and customization it offers. Yet, some sellers feel that their products haven’t been shown any new love […]...
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What does Googles Project Owl mean for search and fake news?

May 24 8:47am Search Engine Watch
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?...
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When Was The Last Time You Learnt A New Skill?

May 24 8:18am Ask Aaron Lee
Whether you watch a YouTube clip to solve an excel problem or you start going to foreign language lessons, learning a new skill should be an everyday way of life. When you think about it, you are constantly learning, whether it be accidentally or on purpose. Learning new skills is also massively important if you […]...
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How Growing Businesses Can Strengthen their IT System

May 24 8:14am Ask Aaron Lee
A stable and efficient IT system is arguably the backbone of any modern business enterprise. When all the aspects of operating a business are put together, the IT system stands out as the one that connects the rest together in the infrastructure, enabling communication and operations to occur, thereby keeping the business up and running […]...
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Featured Snippets: New Insights, New Opportunities

May 24 3:00am Stone Temple Consulting – Digital Marketing Excellence
Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets.... Read More >...
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How to Make Your Content Marketing Profitable

May 23 11:16am Blog – Neil Patel
Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that make readers tick, there’s no […] The post How to Make Your Content Marketing Profitable appeared first on Neil Patel.
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Google Adds Reporting Flag to Local Check the Facts Feature

May 23 10:28am The SEM Post
Google has added an option to flag parts of the Google My Business listing as part of the “Check the Facts” feature which allows searchers to update certain parts of the information about a Google local listings.  Now, in addition to the “is this correct?” prompt, there is a new flag icon which enables a […] The post Google Adds Reporting Flag to Local “Check the Facts” Feature appeared first on The SEM Post.
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Targeting generational buzzwords like Millennials means targeting no-one

May 23 9:45am Search Engine Watch
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more...
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How To Create Awesome, Eye Catching Instagram Content

May 23 9:30am Internet Marketing Ninjas Blog
Instagram is taking over the world! Seriously, according to a study by Hootsuite, in 2015 the average number of photo shares per day on the platform was 70 million. And this year there are even more users, so the number is climbing every day. Obviously it is a network with increasing influence. So you should be taking advantage of it, and the only way to do that properly is by... [Read More...] The post How To Create Awesome, Eye Catching Instagram Content appeared first on Internet Marketing Ninjas Blog.
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Easy Search Engine Optimization Anyone Can Do

May 23 8:30am SEO Theory - SEO Theory and Analysis Blog
It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…Read more →...
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Use Your Link Building Campaign to Improve Your SEO

May 23 6:49am SEO Hacker Blog - Internet Marketing in the Philippines
Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online […]...
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Introducing Instagram Ad Campaigns

May 22 11:58am MailChimp Email Marketing Blog
A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff.
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A visual guide to Pinterest advertising

May 22 9:44am Search Engine Watch
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
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Spam, Ad Blocking, and How to Adapt

May 22 9:00am HigherVisibility
In recent user experience buzz, Google is reportedly working on a new Chrome feature that would block “bad ad types” by default. For this particular feature, bad ad types are being defined as: ”Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad […]...
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Why One Little-Known Factor Can Explode Your Youtube Channel Heres Why #119

May 22 3:00am Stone Temple Consulting – Digital Marketing Excellence
Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here’s Why digital marketing video series, we explain why optimizing for just one often overlooked factor can blow up the reach of your... Read More >...
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4 Steps to Choosing the Perfect Digital Agency for Your Business

May 22 12:38am Ask Aaron Lee
There are thousands of digital agencies out there, and finding the one that perfectly suits your business requirements can often seem something of an impossible task. Picking the wrong agency could result in disaster for your company; along with the unnecessary expense, an agency that is a bad fit may simply be unable to provide […]...
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How to Increase Your Pinterest Traffic by 67.65% in 10 Minutes

May 21 11:33am Blog – Neil Patel
I was never a big fan of Pinterest. I just thought it wasn’t the right fit for my blog, so I didn’t pay much attention to it. But a huge part of successfully marketing your blog is being willing to try new things and experiment. So, I decided to try growing my blog traffic with […] The post How to Increase Your Pinterest Traffic by 67.65\% in 10 Minutes appeared first on Neil Patel.
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How video impacts mobile web performance and UX, part 2: autoplay and audio

May 19 9:06am Search Engine Watch
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we'll look at the contentious subject of autoplaying videos and their impact on mobile webpage performance, as well as how audio can delay page speed.
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How to Use the Best Keyword Research Methods to Create Blog Topics

May 19 9:00am HigherVisibility
Any blogger or content writer knows that coming up with blog topics can be a royal pain. After a while it starts to feel like everything there is to say has already been said, and hunting through pages of news and articles looking for inspiration begins to feel more like aimlessly wandering. But the nice […]...
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Google Adds On This Page Above Internal Section Sitelinks

May 19 7:49am The SEM Post
Google has added a new feature to alert searchers that some sitelinks within an organic search result actually lead to specific sections of the page within the entire webpage. The example is for Wikipedia, which is well known for having multiple sections within a page, which each have internal hoplinks to easily jump to specific […] The post Google Adds “On This Page” Above Internal Section Sitelinks appeared first on The SEM Post.
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How Stringjoy Built Their Giant Instagram Following from Scratch

May 18 2:22pm MailChimp Email Marketing Blog
Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell.
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How to Write an Ecommerce Product Page That Converts at 26%

May 18 11:32am Blog – Neil Patel
High conversion rates have become somewhat of a myth. Some people talk about them as if they’re Bigfoot. They believe converting well doesn’t really happen, that it’s just fiction. Others say that only an elite few can achieve super high conversion rates. Me? I think that’s total baloney! It’s completely possible to convert well. The […] The post How to Write an Ecommerce Product Page That Converts at 26\% appeared first on Neil Patel.
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Hey E-commerce Managers, Amazon Loses Their 1-Click Patent This Year

May 18 10:45am Distilled
I wanted to make sure that you know that Amazon is losing their patent on 1-Click checkout this year. It’s always been amazing to me that they were granted this patent in the first place, but they were (in the US - the EU took the unsurprising view that it was too obvious to patent).Continue reading >>...
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7 advanced Google Shopping strategies [Infographic]

May 18 9:06am Search Engine Watch
Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.
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Google Adds Expandable AdWords Ads With Carousels on Mobile

May 18 8:49am The SEM Post
Google is running a new style of AdWords ad that includes an expandable section which will then display an added carousel on the bottom of the ad.  This format is similar to some carousels we have seen used in AdWords ads, except these ones cannot be viewed without expanding the section first. Here is it […] The post Google Adds Expandable AdWords Ads With Carousels on Mobile appeared first on The SEM Post.
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Finding Problems in your Google Analytics Data (And How to Fix Them)

May 18 6:45am SEO Hacker Blog - Internet Marketing in the Philippines
Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether […]...
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International SEO: 5 ways to scale performance

May 17 10:33am Search Engine Watch
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
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Google Continues Featured Snippets Without Second Organic Listing

May 17 10:20am The SEM Post
Google is continuing their widespread test of featured snippets that we reported here first on Monday.  It has Google showing a featured snippet at the top of the search results as usual, but while previously that result would be shown a second time in the organic search results, Google would drop that second listing entirely. […] The post Google Continues Featured Snippets Without Second Organic Listing appeared first on The SEM Post.
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How to launch a successful creative product

May 17 10:19am Blog – Builtvisible
As part of our Behind the Scenes event series we invite successful people in creative industries to come and tell us what it’s really like to do what they do. We spoke to Tom Judd & James Chambers at our inagural event about their latest project, Boords. Co-founders of Animade studio, Tom and James have […] The post How to launch a successful creative product appeared first on Builtvisible.
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Google Adds Visit History to Featured Snippets

May 17 9:28am The SEM Post
When you do a search in Google that brings up a result that includes a page you have visited previously, Google will often add a notation about your visit history, from the date you visited or the fact you have visited the page many times.  Google is now finally bringing that to featured snippets too. […] The post Google Adds Visit History to Featured Snippets appeared first on The SEM Post.
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3 Must-Use Tools to Curate Your Twitter Testimonials

May 17 9:15am Internet Marketing Ninjas Blog
Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites... [Read More...] The post 3 Must-Use Tools to Curate Your Twitter Testimonials appeared first on Internet Marketing Ninjas Blog.
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Google Testing Pop Up AdWords Ads on Google Maps

May 17 9:04am The SEM Post
Google is testing a new type of AdWords ad, this one which pops up right on a Google Map when someone is viewing local results within Google Maps itself. Local SEO expert Joy Hawkins spotted the test. Here is what it looks like: What is especially noteworthy is that this isn’t an ad for the […] The post Google Testing Pop Up AdWords Ads on Google Maps appeared first on The SEM Post.
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A Deeper Look at Evergreen Content and How to Optimize It

May 17 9:00am HigherVisibility
Somewhere along the line, people started interpreting “content is king” as a green light for flooding their online space with as much content as possible, sometimes at the expense of quality. There are few things as frustrating as investing time, energy, and resources into cranking out lots and lots of content and having little to […]...
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How to Find 50 Backlink Opportunities in Just 20 Minutes

May 16 11:10am Blog – Neil Patel
Even if you’re not an expert SEO, you know how important backlinks are. They’re the meat and potatoes of any SEO strategy. And believe it or not, there are hundreds of link opportunities out there waiting for you. You don’t have to be a superhero to find them. There are no special skills required. You […] The post How to Find 50 Backlink Opportunities in Just 20 Minutes appeared first on Neil Patel.
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PPC 101: Eight tips to get started

May 16 8:45am Search Engine Watch
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started. How can you use it to increase ROI?...
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Combining SEO and PPC as a Strategy and their Pros and Cons

May 16 6:16am SEO Hacker Blog - Internet Marketing in the Philippines
Search Engine Optimization has been in existence for a number of years, and with it came other alternatives that practitioners can use. There is no doubt that SEO is at the top of the list when ranking a website is the topic at hand. Using SEO as a marketing strategy, however, also has its setbacks […]...
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How Search Engines Analyze Web Pages for Search Rankings in 2017

May 16 3:00am Stone Temple Consulting – Digital Marketing Excellence
Search engines like Google want to ensure that the quality of the web pages that show up in their search results are high, and that search engine users will be satisfied with them. If their document (web page) analysis shows strong signals that indicate poor-quality content, it can negatively impact the rankings and visibility of... Read More >...
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7 Ways to Improve Your Customer Relationships

May 15 11:35pm Ask Aaron Lee
Businesses spend thousands of dollars every year on advertising to attract new customers. Marketing is necessary to build a strong brand and push products to new markets. However, high marketing budgets do not always translate to higher sales. An alternative way of increasing sales with a low budget is building strong relationships with customers. Every […]...
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How to Get the Most Out of Selling Your Car

May 15 11:31pm Ask Aaron Lee
Selling your car is a great way to make quick money. While some people sell their cars to a car buyer, others choose to sell their car themselves to get more money. As a private seller, you get to negotiate a price instead of a car buyer giving you a potentially low offer. However, selling […]...
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How We Increased Organic Traffic by 1000% for RE/MAX Using Technical SEO

May 15 2:22pm Powered by Search
The Problem: Getting Google to Recognize a Household Name It’s hard to imagine Google not recognizing a name that everybody knows. But that’s exactly what was happening to RE/MAX. You see their signs on lawns and billboards everywhere around town, but if you Googled realtors in your city, the name RE/MAX was nowhere to be […]...
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How marketers can position their company to grow with Generation Z

May 15 11:06am Search Engine Watch
Compared to millennials, who were mobile pioneers, Gen Z teens - current 13-17 year olds - are mobile natives. A report by Think With Google has shed some light onto their habits, preferences, and what type of marketing they respond to best.
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What Googles New Verified Reviews Update Means for You

May 15 9:00am HigherVisibility
Reviews have become one of the most important components of optimization, especially for businesses that primarily interact with their customers online. As I’ve said before, the data shows the importance of reviews with the majority (88\%) of consumers trusting online reviews as much as a personal recommendation, 40\% of buyers forming an opinion after reading […]...
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Google Adds New AdWords & Reviews Hybrid Mobile Ad

May 15 8:49am The SEM Post
Google is testing a new hybrid ad style that shows both site links and a review card in a carousel format, below a regular AdWords ad on mobile. Here is what it looks like: The carousel side scrolls to show more detail about the reviews. I first noticed this ad running on Friday. The post Google Adds New AdWords & Reviews Hybrid Mobile Ad appeared first on The SEM Post.
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