SEO / Media

How to Get More Clicks on Your Facebook Ads

Mar 25 10:30am Blog – Neil Patel
The network that more and more marketers (myself included) are turning to these days is Facebook. Facebook Ads is fast becoming the go-to platform for paid ads. Just look at how the interest level has grown in recent years. According to Business 2 Community, “Facebook accounts for 9 percent of the digital ad spending and […] The post How to Get More Clicks on Your Facebook Ads appeared first on Neil Patel.
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How to Find an SEO You Can Trust: Weekly Forum Update

Mar 24 4:12pm Internet Marketing Ninjas Blog
Hello again! Since I last wrote an update, Spring has arrived! Hopefully a lot of you are enjoying some slightly warmer weather between bouts of wrestling with Google. We’ve got a lot of great news threads from WebmasterWorld and Cre8asiteforums this week, as well as our title thread from SEO Chat! I think it’s pretty common knowledge in the business and SEO worlds that sometimes people get burnt. Sometimes a... [Read More...] The post How to Find an SEO You Can Trust: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
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Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

Mar 24 9:00am HigherVisibility
Running out of blog topic ideas can be a bummer, but it can also be kind of exciting. Exciting, because it’s a chance to come up with a bunch of fun, new ideas to talk about. A bummer, because brainstorming enough topics to last you for a couple of months can be difficult and time-consuming. […]...
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7 Warning Signs That Show You Need to Switch Hosting Companies

Mar 24 7:54am Ask Aaron Lee
Owning a website is like owning a piece of virtual reality, while the hosting provider is like the street your little shop is on. Every one of the hosting companies out there boasts having the same features: 99.98\% uptime, fast and superior customer service, unlimited storage and traffic, unlimited email addresses, and unlimited everything else. […]...
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Is Googles Beauty and the Beast ad the future of paid voice search?

Mar 23 1:28pm Search Engine Watch
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners.
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Not Your Grandmas Template: Innovative Design for Your Website

Mar 23 12:59pm Blog – iPullRank
Imagine some websites that you’ve recently visited, and ask yourself, “do they kinda look the same?”. The layout is similar, usually starting with a full-width hero image or looping video... The post Not Your Grandma’s Template: Innovative Design for Your Website appeared first on iPullRank.
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6 Helpful Internet Marketing Tips

Mar 23 11:40am Revisitors Blog
Businesses need a strong internet marketing strategy to get targeted website traffic. While every marketing strategy will have its unique differences, there are a handful of common guidelines that every business can follow. Follow these tips to create an internet marketing strategy to drive traffic to your website. 1. Optimize Your Website Search engine optimization [...]Read Full Entry...
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Biometrics and neuroscience: The future of digital analytics?

Mar 23 11:22am Search Engine Watch
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
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Google Mobile First Index: Page Speed Included as a Ranking Factor

Mar 23 11:13am The SEM Post
During yesterday’s Mobile First session at SMX, Gary Illyes from Google discussed page speed and how it would be incorporated into mobile first.  Google has now said that they will be including mobile page speed in the upcoming mobile first indexing change, the first announcement that it would be a factor.  And they are hoping to […] The post Google Mobile First Index: Page Speed Included as a Ranking Factor appeared first on The SEM Post.
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5 Forms of Google Advertising Coming Soon

Mar 23 11:06am Distilled
I was not surprised to see a story come out about ads being read out by Google Home, but it seems many people were. Continue reading >>...
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How to Add Structured Data to Your Website

Mar 23 11:00am Blog – Neil Patel
You might not know this about me, but I’m not a very technical person (gasp!). I don’t know how to code, and I’m not a technical SEO wizard. However, I recognize the importance of getting technical when you have to. Adding structured data, also known as schema markup, to your site is one of the […] The post How to Add Structured Data to Your Website appeared first on Neil Patel.
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Mobile First Index: Google Aiming for Quality Neutral Launch

Mar 23 10:22am The SEM Post
Gary Illyes from Google spoke at SMX West yesterday about the upcoming mobile first index that is currently being tested.  One thing he said is that they are aiming for a “Quality Neutral” launch. What does “Quality Neutral” mean?  It means Google doesn’t plan to launch it until they feel the search results will not […] The post Mobile First Index: Google Aiming for Quality Neutral Launch appeared first on The SEM Post.
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Behind the Scenes with Kevin Palmer

Mar 23 9:35am Blog – Builtvisible
Last week saw the thrilling debut of our Behind the Scenes event series, where we poke and prod to uncover the secrets and stories behind successful creative work. As part of the event we interviewed Kevin Palmer, co-founder of Kin, an experiential design studio founded on a multidisciplinary approach to projects. So who is Kevin […] The post Behind the Scenes with Kevin Palmer appeared first on Builtvisible.
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Getting the Perfect Shot with BOTE Boards

Mar 23 9:20am MailChimp Email Marketing Blog
Life in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife Corey and Magda Cooper, who co-founded BOTE Paddle Boards. When they first tried paddling nearly a decade ago, Magda, who grew up swimming, and Corey, who loves fishing, skiing, and anything to do with water, loved it. That is, everything but the products, which were like big, unstable surfboards. They knew they could make something better—and better-looking—that fit their intrepid lifestyle.
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How Managers Can Monitor Their Team When Working Remotely

Mar 23 8:50am Ask Aaron Lee
In traditional office workplaces in the past, keeping track of attendance was as simple as punch-in and punch-out systems. This has become much more difficult in today’s working world where employees work different schedules and managers can’t be in the office at all times. Managers often have trouble delegating tasks and monitoring employees whilst simultaneously […]...
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6 Tricks To Optimize Your CTA Buttons

Mar 23 8:43am Ask Aaron Lee
It’s a simple fact – no clicks, no conversions. Your call-to-action buttons are the path to getting those conversions. If you don’t get people to click on them, you won’t get orders or subscribers. So what do you do? What you really require is an understanding of what your visitors want, and how to entice […]...
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Hacked Websites Given Reconsideration by Google

Mar 23 5:31am SEO Hacker Blog - Internet Marketing in the Philippines
Google’s annual “Year in Review” post has revealed that they have noticed a sharp increase in the volume of hacked sites by around 32\% last year compared to their findings back in 2015. The worst part about it is that Google believes that the number can only go up and not down. The reason for […]...
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Search Results in China What the Baidu SERPs Look Like

Mar 23 4:00am
In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]The post Search Results in China – What the Baidu SERPs Look Like appeared first on Searchmetrics SEO Blog.
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Can Google get users on board with shortcuts in search?

Mar 22 1:04pm Search Engine Watch
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range of topics with the touch of a button.
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How to create SEO-friendly content

Mar 22 9:52am Search Engine Watch
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy.
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3 Tools to Quickly Create Awesome Visual Tweets

Mar 22 9:25am Internet Marketing Ninjas Blog
Visual tweets attract more clicks and shares. Despite various levels of skepticism (many people were claiming visual tweets to be annoying), visual tweets are getting more and more adopted. Here are three free tools allowing you to create stunning visual tweets in seconds. 1. Twit Shot (Online, Mac App, Google Chrome Extension) TwitShot.com is a cool app that extracts an image from the given page and creates an instant visual... [Read More...] The post 3 Tools to Quickly Create Awesome Visual Tweets appeared first on Internet Marketing Ninjas Blog.
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Top 10 Free Keyword Research Tools

Mar 22 9:00am HigherVisibility
Editor’s Note: This post originally published in February 2011 and has been updated for accuracy and comprehensiveness. When it comes to SEO and any branch of digital marketing, keyword research is incredibly important. It plays into knowing your audience as well as the user behavior that drives them, which ultimately dictates your online performance. Without […]...
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DMOZ Shut Down

Mar 21 3:49pm SEO Book
Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its place is agenda-driven media. Politically charged misinformed snippets. Ads cloaked as content. Public relations propaganda. Mostly correct (but politically insensitive) articles being fact checked where a minor detail is disputed to label the entire piece as not credible.As the tech oligarchs broadly defund publishing, the publishers still need to eat. Aggregate information quality declines to make the numbers work. Companies which see their ad revenues slide 20\%, 30\% or 40\% year after year can't justify maintaining the labor-intensive yet unmonetized side projects. There is Wikipedia, but it is not without bias & beyond the value expressed in the hidden bias most of the remaining value from it flows on through to the attention merchant / audience aggregation / content scraper platforms. Last month DMOZ announced they were closing on March 14th without much fanfare. And on March 17th the directory went offline. A number of people have pushed to preserve & archive the DMOZ data. Some existing DMOZ editors are planning on launching a new directory under a different name but as of the 17th DMOZ editors put up a copy at dmoztools.net. Jim Boykin scraped DMOZ & uploaded a copy here. A couple other versions of DMOZ have been published at OpenDirectoryProject.org & Freemoz.org. DMOZ was not without criticism or controversy, Although site policies suggest that an individual site should be submitted to only one category, as of October 2007, Topix.com, a news aggregation site operated by DMOZ founder Rich Skrenta, has more than 17,000 listings. Early in the history of DMOZ, its staff gave representatives of selected companies, such as Rolling Stone or CNN, editing access in order to list individual pages from their websites. Links to individual CNN articles were added until 2004, but were entirely removed from the directory in January 2008 due to the content being outdated and not considered worth the effort to maintain. but by-and-large it added value to the structure of the web. As search has advanced (algorithmic evolution, economic power, influence...
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Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum

Mar 21 2:29pm
As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer […]The post Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum appeared first on Searchmetrics SEO Blog.
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How to Market Your Ecommerce Store in Just an Hour a Day

Mar 21 11:00am Blog – Neil Patel
Everyone dreams of passive income. That’s the dream, right? To be able to sit back, relax, and watch as your business rakes in the dough. It’s exactly like the cover of The Four Hour Workweek by Tim Ferriss: Unfortunately, that’s rarely how it happens. I don’t know about you, but I sometimes feel like a […] The post How to Market Your Ecommerce Store in Just an Hour a Day appeared first on Neil Patel.
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Advice for E-Commerce Newbies from We Make Websites

Mar 21 10:53am MailChimp Email Marketing Blog
Helping our users sell more stuff is a big goal of ours at MailChimp, so we're always on the lookout for folks who have had a lot of success doing so. We had the chance to sit down with Piers Thorogood, one of the founders of We Make Websites, a Shopify development agency. Over the years they've built more than 400 websites for Shopify customers, so they know a thing or two.
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The SEO benefits of using WordPress to publish your content

Mar 21 9:45am Search Engine Watch
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you ... read more...
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Uptime Released by Google: Watch Youtube Videos with Your Friends

Mar 21 7:16am SEO Hacker Blog - Internet Marketing in the Philippines
Google’s in-house start-up Area 120 Incubator, recently came up with Uptime. It is an app that was basically made to allow two or more users comment and watch YouTube content online. One thing you’ll notice about Uptime is that it is modeled after Facebook’s “live videos” function.  One of the most noticeable similarities is how […]...
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Google Posts: GIFs and Videos published directly to SERPs

Mar 20 9:55am Search Engine Watch
Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be on the horizon, and nothing much has happened in the space to justify the tag 'experimental new podium'. However, that could be set to change.
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User Responsibility in a Time of Misinformation

Mar 20 9:00am HigherVisibility
A couple of weeks ago I wrote about Google’s new API, Perspective, that filters hurtful comments from the open comments section on publisher’s websites. The goal of the tool is to enhance user experience by making the comments section more suitable for productive, diverse, non-trolling discussions. The API is no doubt a response to the […]...
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Google Sending Safe Browsing Policy Updates to Previously Hacked Sites

Mar 20 8:01am The SEM Post
Had a hacked site that Google alerted you to in the past?  Google is sending out “Safe Browsing Policy Updates” notices to site owners who have had their sites hacked previously.  The notices do not seem to be triggered by any current issues on the site, but seem to be serving as a reminder to […] The post Google Sending “Safe Browsing Policy Updates” to Previously Hacked Sites appeared first on The SEM Post.
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Google Adds AMP Carousels to People Also Search For Drop Downs

Mar 20 7:37am The SEM Post
Google has added new AMP carousels into their “People Also Search For” on mobile.  The carousels are hidden until somone clicks to expand one of the options shown. Here is what it looks like: When you expand a second one, it will automatically close the one you already expanded. Each carousel has a handful of […] The post Google Adds AMP Carousels to “People Also Search For” Drop Downs appeared first on The SEM Post.
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Why Thematic Content Campaigns Rule Heres Why #110

Mar 20 3:04am Stone Temple Consulting – Digital Marketing Excellence
In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of... Read More >...
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How to Use Trello to Streamline Your Content Marketing

Mar 19 11:00am Blog – Neil Patel
Trello is one of my all-time favorite tools for content marketing and for work in general. It’s super easy to use, intuitive to understand, and free! People use it for all kinds of things, but it’s especially handy as a marketing tool. While there are certainly many tools you owe it to yourself to pay […] The post How to Use Trello to Streamline Your Content Marketing appeared first on Neil Patel.
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The Step-by-Step Guide to Creating a Facebook Sales Funnel

Mar 18 11:00am Blog – Neil Patel
Facebook may no longer be the coolest or sexiest social network on the block. It may no longer be the place where teens and tweens go to vent their angst. In fact, 71.1 percent of all Facebook users are 25 years or older. But you know what? It’s bigger than ever. Recent data from Statista […] The post The Step-by-Step Guide to Creating a Facebook Sales Funnel appeared first on Neil Patel.
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Meet Fred: Weekly Forum Update

Mar 17 10:39pm Internet Marketing Ninjas Blog
The name on every webmaster’s lips this week was “Fred.” Or maybe it was on the tips of their fingers, since we’re talking about forum posts. Or both I guess. Well, at any rate, Fred has been making the rounds and our communities have been busy trying to figure out what, exactly, it is. But if you’ve been reading about Fred all week and are tired of that subject, fear... [Read More...] The post Meet Fred: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
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404s Do Not Affect Site Quality for Google SEO

Mar 17 11:37am The SEM Post
One of the reports in Google Search Console is the 404 errors report.  Every site tends to have at least a few of these 404s, but is it a sign of low quality? John Mueller was asked about 404s being a sign of low quality, and if 410s are better to use for this reason. […] The post 404s Do Not Affect Site Quality for Google SEO appeared first on The SEM Post.
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5 Out of the Box Ideas for Getting Reviews

Mar 17 9:00am HigherVisibility
Reviews have a lot of value for brands, especially when it comes to smaller businesses. What other buyers are saying about your business is often the make or break factor for future customers. This is especially true now that so many users look for recommendations. Surveys seem to indicate that, despite some issues with fake […]...
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Googles Fred Algo is a New Type of Quality Algo

Mar 16 1:18pm The SEM Post
The latest so-called “Fred” update has brought one thing to the forefront – SEOs can’t decide what Fred is and what specific tactic it is targeting.  Is it links?  Is it ads?  Is it ad heaviness?  Is it private blog networks, aka PBNs? Many people are identifying symptoms of Fred, but I feel Fred is […] The post Google’s Fred Algo is a New Type of Quality Algo appeared first on The SEM Post.
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Optimization at the intersection of search, content, social, mobile and local in 2017

Mar 16 12:01pm Search Engine Watch
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs.
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Is Longer Really Better? How Focused and Comprehensive Content Ranks Better

Mar 16 11:00am Blog – Neil Patel
If you read this entire article, it will take you 10 minutes and 13 seconds. But guess what. It took me 21 times that long to write it. When you stop and think about it, really good long form content takes a lot of time to produce. There aren’t many people who can plop in […] The post Is Longer Really Better? How Focused and Comprehensive Content Ranks Better appeared first on Neil Patel.
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Test-driving Pinterest Lens: How does Pinterests new visual search tool stack up?

Mar 16 9:57am Search Engine Watch
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we've taken a hands-on look at what it is, how it works, and just how effective it is.
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What We Think Link Building Will Be Like in 2018

Mar 16 5:30am SEO Hacker Blog - Internet Marketing in the Philippines
2016 was definitely a year of change. Link building has always played an integral part of Google’s algorithms. Some noticed that its value has declined while others argue that its importance has continually risen over the years. Reasons for the doubt were caused by: Link spam getting devalued, making efforts for link building campaigns more […]...
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V-Factor: How to Create Marketing Content That Goes Viral

Mar 15 6:02pm Blog – iPullRank
The original title for this blog was V-Factor: How to Make Viral Content but I don’t want to lie to you. Content in of itself isn’t viral because going viral... The post V-Factor: How to Create Marketing Content That Goes Viral appeared first on iPullRank.
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How Oui Shave Builds Community and Empowers Customers

Mar 15 2:00pm MailChimp Email Marketing Blog
For years, Karen Young assumed the issues she had with shaving—the ingrown hairs, the razor burn, the itching—were exclusive to her. It wasn’t until a spring day in 2014, when she and her friends went to get pedicures, that she realized the solution to her problem rested on one thing...
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4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories

Mar 15 11:00am Distilled
Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries.Continue reading >>...
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Four collaboration tools to bring your marketing efforts to a new level

Mar 15 10:52am Search Engine Watch
The internet has given us the ability to work with people around the world and there are a few powerful tools that offer different types of collaboration to enhance your marketing efforts.
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Google Partner Program Changes Target AdWords, SEO & Local Services Misleading Claims

Mar 15 9:02am The SEM Post
Google is introducing a brand new set of policies to govern what many in the industry have a major issue with – agencies and individuals making wildly false claims about their association with Google for organic, paid and local listings. For SEOs, many are upset with the misuse of the Partner badges to imply that […] The post Google Partner Program Changes Target AdWords, SEO & Local Services Misleading Claims appeared first on The SEM Post.
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The Best 10 Slack Communities for Digital Marketers

Mar 15 9:00am HigherVisibility
At this point, just about everyone knows what Slack is. In case you don’t, Slack is a super tool and champion of office communication. It brings all the communication (chatting, office-wide announcements, document sharing, polls, etc.) of your office into one seamless and easy to use interface, and serves as a productivity product. Moreover, it […]...
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Does Google Use Chrome to Discover New URLs for Crawling?

Mar 15 3:00am Stone Temple Consulting – Digital Marketing Excellence
  Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to... Read More >...
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Updated Google Quality Rater Guidelines: Fake News, Dubious Claims & Clickbait Targeted

Mar 14 4:04pm The SEM Post
A year after the last Quality Rater’s Guidelines were released by Google, we have a brand new version.  And it has some pretty interesting changes – Google is explicitly declaring fake news sites as low quality.  And among the other sites being targeted?  Those that use clickbait and those with dubious science claims.  Hate sites […] The post Updated Google Quality Rater Guidelines: Fake News, Dubious Claims & Clickbait Targeted appeared first on The SEM Post.
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Featured Integrations: March 2017

Mar 14 2:43pm MailChimp Email Marketing Blog
Small businesses have to stay on top of a lot of stuff, and many use several tools to keep things running smoothly...
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Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update

Mar 14 1:13pm The SEM Post
It seems that it isn’t just users who are annoyed at the prevalence of fake news in search results and social media these days.  Google has made some new and very specific changes to their Quality Rater Guidelines to target fake news, as well as other types of sites including hate sites, “monstrously inaccurate” information […] The post Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update appeared first on The SEM Post.
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How to Get More Traffic from 301 Redirects

Mar 14 11:31am Blog – Neil Patel
I think one of the coolest things about marketing is being able to turn a loss into a win. You can take a failure and turn it into something that actually benefits you. Whenever I face a business or marketing challenge, this is exactly what I try to do. Sometimes, it’s a big issue — […] The post How to Get More Traffic from 301 Redirects appeared first on Neil Patel.
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How to Use WordPress Template to have a Monetized Blog

Mar 14 10:21am Ask Aaron Lee
This is a guest contribution from Vincent Hill from How to Start a Blog.  If you have a knack for writing and wants to earn extra dollars at the same time, blogging is the right venue for you. A lot of millennials have been recently joined the world of blogging as this is not only a […]...
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7 quick ways to use content marketing to boost search ranking

Mar 14 9:45am Search Engine Watch
When done well, content marketing can contribute to boosting a site’s position in search rankings. And although this may not seem like the most obvious benefit to a successful content marketing strategy, it’s an effect that no business can ignore.
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Near Duplicate Content Can Cause Google to Choose Wrong Snippet

Mar 14 9:30am The SEM Post
There is yet another reason why site owners should take care about internal duplicate content on their site – according to John Mueller, near duplicate content can result in Google using the snippet for a similar page in the search results, rather than the snippet for the actual page being served in the search results. […] The post Near Duplicate Content Can Cause Google to Choose Wrong Snippet appeared first on The SEM Post.
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Google Making the Web Faster: Over the Years

Mar 14 9:00am Internet Marketing Ninjas Blog
With AMP project being aggressively pushed by Google recently, site speed topic has been discussed more actively again. In case you wanted to get a quick background of those discussions, here is the timeline of Google trying to make the web faster and dealing with site speed over the years: 2009 December: Google Page Speed report comes to Google Webmaster Tools under “Site Performance” section. 2010 April: Google announces they... [Read More...] The post Google Making the Web Faster: Over the Years appeared first on Internet Marketing Ninjas Blog.
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