SEO / Media

Signature Links and April Fools: Weekly Forum Update

Apr 7 11:53am Internet Marketing Ninjas Blog
We’ve got a little bit of the serious and a little bit of the silly for this week’s roundup! WebmasterWorld has threads about Google’s April Fool’s Day pranks that we think you’ll enjoy. Then on SEO Chat, the title thread is an interesting discussion about forum signature links and their potential dangers. In addition to that, we’ve got news about Twitter Lite, Search News Central, organic mobile traffic, and what... [Read More...] The post Signature Links and April Fools: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
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Five most interesting search marketing news stories of the week

Apr 7 9:47am Search Engine Watch
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, ... read more...
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7 Best Affiliate Marketing Promotional Methods

Apr 7 9:00am HigherVisibility
Affiliate marketing is a well-known and relatively easy concept – a marketing practice in which a business rewards one or more affiliates for each customer brought about by the affiliate’s own marketing efforts. While the theory of affiliate marketing is simple, it’s not an easy task to market affiliate products successfully. Most affiliate marketers typically […]...
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Top 20 in US Paid and Organic Search

Apr 6 3:21pm
With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, travel, search and entertainment not […]The post Top 20 in US Paid and Organic Search appeared first on Searchmetrics SEO Blog.
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Get Your Digital Marketing Diploma with Udacity

Apr 6 2:14pm MailChimp Email Marketing Blog
When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a charismatic leader with great ideas, a creative genius, or a wizard of sales and still feel a little lost when it comes to SEO, social media ads, and email marketing. That’s where our friends at Udacity come in.
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Get Your Digital Marketing Nanodegree with Udacity

Apr 6 2:14pm MailChimp Email Marketing Blog
When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a charismatic leader with great ideas, a creative genius, or a wizard of sales and still feel a little lost when it comes to SEO, social media ads, and email marketing. That’s where our friends at Udacity come in.
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How to Conduct a Backlink Audit in 45 Minutes

Apr 6 11:00am Blog – Neil Patel
Recently, I was working with a client, talking about backlinks and how to create a great link building strategy for the company. I asked them what their current link strategy was and found out they didn’t exactly have one. They weren’t super familiar with link building and had only done a little research into it. […] The post How to Conduct a Backlink Audit in 45 Minutes appeared first on Neil Patel.
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What We Learned in March 2017: The Digital Marketing Month in a Minute

Apr 6 10:24am Distilled
This month’s industry news has well and truly broke free from the industry bubble, with mainstream media extensively covering the ongoing issue of certain online adverts showing next to extremist content, which has gotten Google into serious trouble. Continue reading >>...
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Google: Expect Conflicting Info on Mobile First Prior to Launch

Apr 6 9:07am The SEM Post
Google’s Gary Illyes, speaking at Next10x yesterday, said that we can expect to hear conflicting information on the mobile first indexing change prior to its official launch and Google’s official blog post about the launch. .@methode: You will hear "conflicting information" on mobile-first until Google posts officially on the blog #Next10X — Stone Temple (@stc\_corp) […] The post Google: Expect Conflicting Info on Mobile First Prior to Launch appeared first on The SEM Post.
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Googles Mobile First Index Unlikely to Launch Before 2018

Apr 6 8:53am The SEM Post
There is a little bit more breathing room for those sites needing the time to get their mobile sites ready for mobile first indexing change by Google.  It now sounds like it is unlikely to launch prior to 2018. Gary Illyes from Google commented at Next10X during his keynote that he doesn’t think it is […] The post Google’s Mobile First Index Unlikely to Launch Before 2018 appeared first on The SEM Post.
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Google Partners Adds New Mobile Sites Certification

Apr 6 8:08am The SEM Post
Google has added a brand new Mobile Sites certification to their Google Parners program.  The certification gives a Google stamp of approval that the bearer of the certificate is knowledgeable in “best practices for creating, managing, measuring, and optimizing mobile websites.” Those that take the exam must answer 65 questions with an accuracy of 80\% […] The post Google Partners Adds New Mobile Sites Certification appeared first on The SEM Post.
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Ubiquitous and seamless: The future of voice search

Apr 6 8:01am Search Engine Watch
These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved ... read more...
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3 Web Development Tricks to Increase Online Sales

Apr 6 7:15am Online Internet Marketing News, SEO/SEM Updates, Web Marketing Promotional Updates
Online sales constitutes an increasingly huge chunk of total sales for millions of companies worldwide. Clients from around the world...
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Measuring Content Success with GTM

Apr 6 6:31am Blog – Builtvisible
The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel last month? What are my top sources of referral traffic? Which pages are doing well socially? These are important questions which absolutely need to […] The post Measuring Content Success with GTM appeared first on Builtvisible.
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How to Create a Web Marketing Strategy on a Tight Budget

Apr 6 4:29am SEO Hacker Blog - Internet Marketing in the Philippines
Whether you’re self-employed or part of a small business, the idea of creating a successful marketing strategy is often halted when you realize the expense that’s involved. Even if you followed the 10\% rule, revenue may simply not be enough to justify everything you’ve got in mind. Creating a web marketing strategy on a tight […]...
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How to capitalize on Facebook mobile traffic even with a poor mobile experience

Apr 5 9:52am Search Engine Watch
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
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3 Ways to Brainstorm a Useful How-to Video

Apr 5 9:16am Internet Marketing Ninjas Blog
Video marketing has been growing for many years now, especially the “how-to” video type.  Google says YouTube’s “how-to” searches are growing by 70 percent year-by-year. There are lots of reasons to add how-to videos to your content marketing strategy: Improve your conversion rate. Nearly 1 in 3 millennials state they have purchased a product directly as a result of watching a how-to video about it. Make it easier for your... [Read More...] The post 3 Ways to Brainstorm a Useful How-to Video appeared first on Internet Marketing Ninjas Blog.
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How to Optimize Your Amazon Product Listings (2017+ Edition)

Apr 5 9:00am HigherVisibility
Editor’s Note: This post originally published in August 2015 and has been updated for accuracy and comprehensiveness. Amazon is a search engine just like any other, so it’s important that you think about optimization and how optimization best practices may have changed each year. If you’ve never worried about optimizing your products for Amazon you […]...
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Why Marketers Need To Bring AI into their Digital Marketing Strategy

Apr 5 8:24am Ask Aaron Lee
This is a guest contribution by Nick Rojas If you work in digital marketing, you already understand the challenges of keeping up with new technology. Other mediums are less subject to sudden changes, whereas the digital sphere is constantly undergoing new revisions. This makes it important for digital marketers to embrace new trends thoroughly if […]...
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Mobile vs Desktop Usage: Mobile Grows But Desktop Still a Big Player

Apr 5 3:02am Stone Temple Consulting – Digital Marketing Excellence
You may have heard a rumor that the mobile revolution is upon us, ;->, and it surely is, but just how far along have we come? In today’s post, I’m going to share hardcore stats pulled from SimilarWeb that will help you get the complete picture. The assembled data shown here is based on U.S.... Read More >...
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Featured Integrations: April 2017

Apr 4 2:36pm MailChimp Email Marketing Blog
With spring in full swing, it’s a perfect time to focus on growth. If you’re a small business owner, expanding your audience may seem like a daunting task, but it doesn’t have to be. This month, we’re highlighting some easy-to-use integrations that can help grow your list.
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How to Create Search Engine Friendly Title Tags

Apr 4 11:00am Blog – Neil Patel
One of the most frustrating things about SEO is getting everything to work together like it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot […] The post How to Create Search Engine Friendly Title Tags appeared first on Neil Patel.
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Site speed tactics in a mobile-first world: Why ecommerce brands need to step up their site speed game

Apr 4 9:56am Search Engine Watch
A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes.
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Unwrapping the Secrets of SEO: The Battle To Rank As A Direct Answer

Apr 4 9:42am
Google increasingly responds to search queries with Direct Answers, as opposed to websites where you can find an answer.  The trick for modern marketers is understanding which of your keywords are the most likely to surface the Direct Answer box.  In the battle to increase visibility, marketers must identify the keywords you wish were ranking […]The post Unwrapping the Secrets of SEO: The Battle To Rank As A Direct Answer appeared first on Searchmetrics SEO Blog.
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Google AdWords Upgrades Dynamic Search Ads

Apr 4 6:13am SEO Hacker Blog - Internet Marketing in the Philippines
Google AdWords has recently made a number of improvements to Dynamic Search Ads which they claim to make the service better and more effective than ever. Here’s what you need to know: More Control Page Feeds essentially allows advertisers to dictate precise URLs for use with Dynamic Search Ads. What this does is that it helps […]...
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5 easy ways to launch a local email marketing strategy

Apr 3 10:11am Search Engine Watch
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
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5 Underrated Instagram SEO and Optimization Secrets for Businesses

Apr 3 9:00am HigherVisibility
Editor’s Note: This post originally published in February 2016 and has been updated for accuracy and comprehensiveness. Instagram is a social network continually growing in popularity, so even companies that don’t have photo-driven initiatives and flashy products are getting involved. For many, this obviously means that creativity needs to be at an all-time high, but […]...
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Why Social Promotion Is Not a One-And-Done Activity Heres Why #112

Apr 3 3:04am Stone Temple Consulting – Digital Marketing Excellence
Many social media managers limit how much they repost their own content out of fear of becoming spammers. But most probably err too far to the side of caution, and so leave a lot of valuable traffic on the table. In this episode of our Here’s Why digital marketing video series, Stone Temple’s social media... Read More >...
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The Step-by-Step Guide to Making Money from Instagram

Apr 2 11:00am Blog – Neil Patel
Instagram is a force of nature. What was merely a photo-sharing app initially has become one of the top social media platforms in less than seven years. Just look at how it ranks among the world’s most famous social network sites as of January 2017. With 600 million monthly active users and 400 daily active […] The post The Step-by-Step Guide to Making Money from Instagram appeared first on Neil Patel.
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Voice AI and More: Weekly Forum Update

Apr 1 5:32pm Internet Marketing Ninjas Blog
If you thought this was a slow news week, think again! The whirlwind of great threads and discussion coming out of WebmasterWorld this week will change your mind. Probably the biggest news is the U.S. Senate’s decision about net neutrality. You’ve probably heard about that one on cable news – now you can read about it from the experts who make their living on the web every day. Among other... [Read More...] The post Voice AI and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
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How to Create an SEO-Boosting XML Sitemap in 20 Seconds

Apr 1 11:00am Blog – Neil Patel
When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. Low effort. Big wins. That’s where I like to be. And, thankfully, […] The post How to Create an SEO-Boosting XML Sitemap in 20 Seconds appeared first on Neil Patel.
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Google Chrome SSL certificate proposal could affect millions of websites

Mar 31 1:38pm Search Engine Watch
Millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as far as Chrome is concerned, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months.
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Google AdWords Testing URLs Above Title on Mobile Search Results

Mar 31 12:51pm The SEM Post
Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results.  It appears that this same test is also implemented for AdWords ads too, which could significantly affect the CTR of these ads, especially those whose landing page URL might not seemingly match the query, […] The post Google AdWords Testing URLs Above Title on Mobile Search Results appeared first on The SEM Post.
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Make Evaluating Website Architecture Easy With This Advice

Mar 31 9:00am HigherVisibility
One of the most important yet overlooked factors of SEO and digital marketing is User Experience (UX). There’s one analogy in particular that helps articulate the importance of UX and website design, and that is to think of the internet as a giant shopping mall. If the internet is a giant shopping mall, then your […]...
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Google Testing Breadcrumb URLs Above Titles on Mobile Search Results

Mar 30 12:16pm The SEM Post
Google is testing a new variation of the mobile search results, this time highlighting the breadcrumb styled URL which appears above the title tag.  Normally, Google places the URL below the title. Paul Shapiro spotted the test, here is what it looks like: This is interesting for a few reasons.  The first is that Google […] The post Google Testing Breadcrumb URLs Above Titles on Mobile Search Results appeared first on The SEM Post.
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How to Create the Perfect Robots.txt File for SEO

Mar 30 11:00am Blog – Neil Patel
Everyone loves “hacks.” I’m no exception––I love finding ways to make my life better and easier. That’s why the technique I’m going to tell you about today is one of my absolute favorites. It’s a legitimate SEO hack that you can start using right away. It’s a way to increase your SEO by taking advantage […] The post How to Create the Perfect Robots.txt File for SEO appeared first on Neil Patel.
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Study: Why do marketers still struggle with innovative search tactics?

Mar 30 10:46am Search Engine Watch
A new study commissioned by Microsoft's Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search.
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Making the Best Facebook Ads in MailChimp

Mar 30 10:08am MailChimp Email Marketing Blog
Since rolling out Facebook Ad Campaigns a couple months ago, we’ve curated some content to help you learn the basics of Facebook ads and create an effective campaign strategy. It’s not only easy to design beautiful ads in MailChimp that match the style of your brand, but it also saves you time and energy you’d otherwise spend navigating 2 different sites. But what if you’re not sure how to get started?...
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Non-Profits Under Fire - Battling Problems With Charity Digital Marketing in 2017

Mar 30 9:00am Distilled
Charities are facing more uncertainty than they ever have before in their perpetually uncertain existence. Continue reading >>...
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Google adds rich results for podcasts to SERPs

Mar 30 8:47am Search Engine Watch
On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. What does it look like, and how can you get your podcasts indexed?...
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Online Reputation Management Managing online brand experience through Search and Content Optimization

Mar 30 6:47am
Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and […]The post Online Reputation Management – Managing online brand experience through Search and Content Optimization appeared first on Searchmetrics SEO Blog.
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Top 5 Strategies that Will Boost Your Websites Conversion Rates

Mar 30 1:02am SEO Hacker Blog - Internet Marketing in the Philippines
Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the search engines. In other […]...
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How Google May Rank Websites Based Upon Their Databases Answering Queries

Mar 29 9:29pm SEO by the Sea
Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages […] The post How Google May Rank Websites Based Upon Their Databases Answering Queries appeared first on SEO by the Sea ⚓.
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Clutch Names SEO Inc. a Leading San Diego SEO Firm of 2017

Mar 29 6:26pm SEO Inc Blog
We at SEO Inc. are pleased to announce we’ve been named a top SEO company in San Diego of 2017! Our thanks go to Clutch, a Washington, DC-based reviews and research firm, for diving into our methodologies and considering the many factors that went into naming us a leading SEO firm. Join us in taking […] The post Clutch Names SEO Inc. a Leading San Diego SEO Firm of 2017 appeared first on SEO Inc. Blog.
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Google My Business Showing Business Area Served in Knowledge Panel

Mar 29 12:13pm The SEM Post
Google My Business is testing a new feature in the knowledge panel for businesses to show an area served by the business.  This could be related to businesses that serve an area larger than a city or town. Here is what it looks like on desktop: And on mobile. When you look at the area […] The post Google My Business Showing Business Area Served in Knowledge Panel appeared first on The SEM Post.
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Google Home Services Ads Adds Local Service Areas Map to Search Results

Mar 29 11:48am The SEM Post
Google Home Services Ads has undergone yet another redesign.  This time, they are highlighting the specific service areas that each individual business covers with a map shown right in the search results page. Here is what it looks like: And the map changes as you click other businesses in the Home Services Ads local ad […] The post Google Home Services Ads Adds Local Service Areas Map to Search Results appeared first on The SEM Post.
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Understanding voice search: What are the implications for marketers?

Mar 29 11:37am Search Engine Watch
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact of voice search when it isn’t yet a reporting field provided by most publishers? And what are the implications for search marketers?...
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Get People Talking About Your Brand!

Mar 29 10:46am Ask Aaron Lee
Even with all the clever analytics tools and marketing tricks we have access to these days, there’s still a lot of room for one of the oldest forms of marketing known to man: word of mouth. Simply getting people talking about your brand, whether it’s while they’re chatting with friends or posting on social media, […]...
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A visual history of Google SERPs: 1996 to 2017

Mar 29 9:18am Search Engine Watch
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).
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The 5 Most Convincing Reasons to try Influencer Marketing

Mar 29 9:00am HigherVisibility
When it comes to digital marketing, there are a lot of different routes you can take to raise awareness, promote, and successfully market your brand. The obvious and most widely used practices include things like SEO, paid search, content marketing, or social media marketing. But there’s another method that’s been picking up steam for a […]...
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How to Create the Perfect H1 Tag for SEO

Mar 28 11:00am Blog – Neil Patel
I write a lot about writing. That’s because I love content marketing. In my case, that involves writing long form articles like the one you’re reading now. I love content marketing because it delivers insane levels of success to businesses all over the world. When I first got into the marketing industry about ten years ago, […] The post How to Create the Perfect H1 Tag for SEO appeared first on Neil Patel.
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The Evolution of MailChimps Coffee Hour

Mar 28 9:30am MailChimp Email Marketing Blog
Maybe you’ve heard about MailChimp’s Coffee Hour, our Friday morning speaker series. It’s been a staple of our culture for years, growing and changing along with the company. In fact, the last time we blogged about Coffee Hour was all the way back in 2012. Back then, we had around 150 employees and almost 2 million users. We now employ more than 600 talented people who serve more than 15 million customers all over the world. In our spare time, we run ads about singing shrimp. Five years later, we’re still inviting creative, interesting, weird, and thought-provoking people to speak at Coffee Hour.
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How URL hijackers are disrupting banks PPC campaigns

Mar 28 8:56am Search Engine Watch
A major phishing scam appears to be hijacking the paid search ads of financial and banking companies on brand keywords. What is going on, and how can banks protect themselves?...
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Content Writing in 2017 Is Easier Than You Think

Mar 28 6:55am SEO Hacker Blog - Internet Marketing in the Philippines
Proper content writing is essential in any SEO or marketing efforts. Ultimately, content writing is a big factor on whether or not a visitor of your website will stay or leave. To make sure that your website ranks and visitors stay on your website you have to offer them quality content. Quality content is often […]...
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Keyword Cannibalization and SEO: What You Need to Know

Mar 28 3:00am Stone Temple Consulting – Digital Marketing Excellence
One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. You can learn more about the basics of (how that all works here) Part of a publisher’s job is to... Read More >...
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How To Master Mobile Friendly Email Marketing Campaigns

Mar 27 5:33pm Ask Aaron Lee
This is a guest contribution by Nick Rojas In 2015, more people used mobile devices than desktop computers to check their emails. In fact, 53\% of emails were opened on mobile devices, and this number has probably increased over the last two years. Why? People tend to use desktop computers while at work, but the […]...
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6 tips for creating content to capture short attention spans

Mar 27 9:58am Search Engine Watch
As the average human attention span has dropped to just 8 seconds, how can you make content that captures your audience's attention before it's gone?...
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Data is the Core of Content Marketing: Heres How to Use it

Mar 27 9:00am HigherVisibility
The biggest falsehood I encounter/tell myself/see other people tell themselves is that content marketing creative strategy is separate from data and analytics. While content marketing is certainly a practice that requires creativity and outside-the-box thinking, it is also fueled by data. In fact, data is really at the core of all successful content marketing strategy. […]...
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How Google Chooses People Also Search For in Knowledge Panels

Mar 27 7:45am The SEM Post
For many brands and businesses, Google shows a “People Also Search For” carousel that appears at the bottom of the search results.  And for many of these, the businesses or brands that Google selects to show in the carousel are direct competitors.  But how does Google select which ones are related to the business to […] The post How Google Chooses “People Also Search For” in Knowledge Panels appeared first on The SEM Post.
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