Sh*t Just Got Real: The Guardian’s Weekend Edition Is Coming Soon

In a world where The Guardian’s weekend edition is advertised like a summer blockbuster, Hugh Grant is the right man in the right place at the right time. The Guardian may have a sterling reputation for being a beacon of high quality journalism, but the latest campaign for its weekend edition goes giddily off the rails. After an introduction in which no less than Hugh Grant prepares viewers for a typically integrity-based ad for The Guardian and Observer’s weekend paper, viewers are soon thrust into a parody of Michael Bay-style movie trailers. Created by London-based agency Bartle Bogle Hegarty, the spot features a couple having mundane kitchen table-side chatter about the day’s activities while a breathless voiceover narrates the action, and quick cuts bounce back and forth between the two.Read Full Story