Simplifiers Interview: Deborah Wahl, CMO of McDonald’s USA

From Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
March 12, 2017 - 5:00am
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index. In this Simplifiers interview, I speak with Deborah Wahl, CMO of McDonald’s USA.


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