Smart Branding For A Moveable Feast Of Brainy Delights

The grid becomes a way to maintain consistency across multiple languages, topics, and mediums at Strelka Institute. Strelka Institute is a new kind of institution. The Moscow nonprofit, ensconced steps away from the Kremlin on Bolotny Island, incorporates a traditional architecture school, a public assembly, a bar (all profits go back to the school), and a lecture circuit. The aim? “To transform Russia’s physical and social environment, with cities being the platform for that change.” Three years into Strelka’s grand experiment, the school has finally unveiled its first full-fledged identity, courtesy of the British graphic design shop OK-RM. Branding an institution like Strelka is a challenge in a few different ways. First, there’s the multiplicity of activities and messages that run through its various arms. Then there’s a more fundamental issue--language. Many of Strelka’s students and guest speakers are international, so any identity or branding would need to exist both in Russian and English.Read Full Story