SMPL Q&A: 4 questions on naming for the Chinese market with Chelsea Zou

From Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
May 12, 2017 - 10:25am
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.

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