Snapchat just signed a deal with one of this country's biggest sporting codes

From Advertising
March 19, 2017 - 10:15pm
Snapchat wants those advertising dollars, and what do people like? Sport, of course. Like Twitter before it, Snapchat's parent company Snap Inc. is chasing deals with Australian sporting codes in an effort to monetise its claimed 4 million daily active users locally.  On Monday, it announced a partnership with the Australian Football League (AFL). SEE ALSO: Snapchat needs to evolve—or it'll be brutally slaughtered by Facebook. Snapchat will cover games during the 2017 men's season, including the grand final match, as part of the app's "Our Story" feature that compiles snaps from viewers, players and the league itself. Each team's home stadium will also get a unique Geofilter for fans.  Read more...More about Advertising, Snapchat, Snap, Football, and Afl


Continue reading this article »