5 Steps to Creating an Effective Scoring Model

From Pardot Blog
April 19, 2017 - 12:47pm
Digestible information is everything in the B2B marketing world. Not only do you need data, you need data that you can use immediately and effectively. You may already be a data collecting extraordinaire, but if you’re not using lead scoring, you’re missing a key component of concise lead qualification. A lead score is the most...

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