Study Shows Editorial Stream Ads Far More Effective than Search & Social

From Performance Marketing Insider
March 17, 2017 - 11:54am A recent study that was published by Kargo, a mobile brand agency, in partnership with Nielsen, found that when it comes to digital advertising, it is hard to beat placement within premium editorial content. They compared a variety of different types of ads in several locations to determine which ones were best. For the study, each participant was given 10 minutes of time to view content in each environment with instructions to simply consume the content as they normally would. Eye tracking was used, along with surveys conducted after the study to measure ad recall. The results found that in Brought to you by Pace Lattin

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