Supporting Customer Values is More than a Nice Gesture—it’s A Necessity

From Think customers: The 1to1 Blog
April 17, 2017 - 10:44am
Corporations have long avoided taking sides on controversial issues. Why risk alienating parts of your customer base? But in fact, more and more customers seek brands that proactively promote values and beliefs that are aligned with their own. “The days of being neutral are over,” said Forrester Research Director Melissa Parrish, at Forrester’s Consumer Marketing Forum. “Consumers demand that brands take a side on issues.” From tech firms to fast food corporations, companies are increa...

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