Sustainable, Ethical Decisions? There’s An App For That

Oroeco links your personal decisions to larger planetary impact, so you know whether it’s a better idea to, for example, buy organic or stop eating red meat. Thoughtful, environment-oriented consumers are continually faced with tough choices: buy recycled toilet paper from Amazon, or the local version from the mom-and-pop shop on the corner? Bike to work while wearing wear sweat-shop-produced workout gear, or drive a Lexus but buy only ethically produced organic cotton undies? And where to invest money? Now, a new app hopes to make those tough decisions a bit easier and more fun. Oroeco (that’s "oro" for gold, "eco" for both ecology and economics) seeks to elucidate the impacts of everyday decisions on health, environment, and society--and to offer tips on how to better align your values and your actions. There’s a tremendous amount of data out there about which c...