Tempting the Young: New Efforts for Get Younger Consumers Hooked on Guns, Luxe Cars, Soda & More

Marketers are always trying to woo younger consumers. They may not have as much money as older folks, but they bring a sense of hipness and desirability to anything they buy. Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come. Here are five noteworthy efforts by old-fashioned products and brands to reach out to younger demographics: Guns Nearly half of Americans say they have a gun in their home or otherwise in their possession, and gun sales have periodically soared in recent years, often as a reaction to the latest mass shooting or due to fears that new gun control regulations will restrict access to firearms. And yet, despite the rush of sales in the marketplace, “the firearms industry has poured millions of dollars into a broad campaign to ensure...