Ten Countries and $200 Billion Later…

From cultbranding.com
March 3, 2017 - 1:37pm
By the former Chief Marketing Officer of Walmart, Paul Higham I suspect that most 13-year-olds are curious about their future—I know I was. One day, my mother brought home a little black and yellow hard-backed book called Careers (I’m not entirely sure of the title, as this was nearly 50 years ago). I found a quiet place and devoured the book. The book covered many career possibilities with a two-or three- page description of each career detailing the skills and education required for it. I skipped most of the chapters after two or three sentences until I got to the chapter on Advertising. I felt like I’d been struck by lightning. The skills required were not only the very things I was interested in, but I was good at them. There was nothing said about math, and that sealed the deal. Any business that used words, pictures and ideas was clearly superior to doing arithmetic forever.


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