From ion interactive blog December 25, 2012 - 9:00am
Over the past few days I’ve received many “thank yous” from companies I have either purchased from or subscribed to throughout the year. But end of the year customer appreciation while “nice”— is not enough. Why not thank your visitors every day of the year?
3 Quick tips for creating a valuable and thankful post-conversion experience on your landing pages
Create next steps. They converted, now what? Positioning relevant post- conversion content is important. Consider a “what to expect” or an arsenal of tools to keep them engaged with your brand once they’ve completed the call- to-action.
Guide the post-conversion experience. Don’t leave a new lead hanging, guide them. Far too often, we expect a lead to come to us, wait for them to bubble to the top, or compel themselves toward the sale. The reality is that if you ca...