The Grammys’ New Campaign Strips Musicians Down To The Essentials
From Fast Company
January 7, 2013 - 1:00pm
#TheWorldIsListening shows another side of artists and introduces music discovery site, GrammyAmplifier. When most people think of Rhianna, they’re likely to imagine her on stage, drenched in light, belting out her megahits in front of thousands. We’ll bet that little thought is given to minutes just before she steps out in front of a roaring audience, let alone her journey from obscurity to superstardom. These quiet moments of self-reflection are at the core of #TheWorldIsListening, the campaign from the Recording Academy for the 2013 Grammy telecast. Created by TBWA\Chiat\Day, the work takes viewers behind the scenes, beyond the fame and down to the roots of music.Read Full Story
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