The Hidden Power of Fairy Tales

From cultbranding.com
May 12, 2017 - 11:00am
Fairy tales are some of the oldest stories in existence. These are stories that have been told since the beginning of time. In one form or another, these stories have been told time and time again—admittedly to entertain, but also to teach. The details vary from culture to culture—Europe gave us Hansel and Gretel using their wits to get away from a ravenous witch, where Brer Rabbit and his tricky antics originate in the antebellum American South, but the underlying messages remain the same: there is no obstacle that can’t be overcome if we’re smart, steadfast, and not above being strategically committed to objective truths. Why Fairy Tales Are Important Fairy tales are, at their core, heightened portrayals of human nature, revealing, as the glare of injury and illness does, the underbelly of humanity. Both fairy tales and medical charts chronicle the bizarre, the unfair, the tragic. And the terrifying things that go bump in the night are what doctors treat at 3 a.m. in emergency rooms. We use cultural stories to help us understand life experiences. We also use these social stories to guide our actions to navigate better what life throws at us. Brand Lovers and their Cultural […]


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