The Impression Token: A Cure For Ad Fraud?
April 21, 2017 - 8:54am
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer. Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to... Continue reading »
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