The Impression Token: A Cure For Ad Fraud?

From AdExchanger
April 21, 2017 - 8:54am
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer.  Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to... Continue reading » The post The Impression Token: A Cure For Ad Fraud? appeared first on AdExchanger.


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