The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

From BLOG – Evergage
February 9, 2017 - 9:44am
Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program […]

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