From MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas May 10, 2017 - 2:38pm
Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision making. And on top of that, there is the overwhelming feeling of not knowing where to begin.
MECLABS Institute (MarketingExperiments’ parent company) developed the Conversion Index to help get past these problems.