The Opt Out: Hello and Goodbye Emails – Part 3

From Pardot Blog
May 12, 2017 - 6:11pm
In parts 1 and 2 of our Hello/Goodbye series, we covered some practices around autoresponders and the appropriate communication frequency when a form is filled out. In today’s post, we’ll be wrapping up that series with some discussion on saying goodbye. There’s an extremely frustrating trend in email marketing in which the goal is to...

Continue reading this article »