The Perils Of Brand Success

From Branding Strategy Insider
March 20, 2017 - 3:10am
Marketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful? Mark Ritson once observed that: “Throughout history, one challenge has done more damage to leading brands than any other: success.” Absolutely. In the wrong hands, brand success quickly breeds complacency. Instead of […]

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