The Power of Language
From Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
May 18, 2017 - 6:01pm
What you say and how you say it is a critical part of brand experience. It helps set the tone, express what your brand stands for and highlight how your audience can connect with your brand. The right story can inspire a purchase, belief or action—most importantly, it can inspire loyalty.
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