The 2 Secrets to Successfully Selling Online Courses
May 16, 2017 - 4:30pm
Online courses have never been more popular. Whether you want to get a college degree or learn how to draw, there’s an online course that can help you get where you need to go. But at the end of the day, there are really only two ways to be successful. Are you moving in the right direction, or are you destined for failure? It’s time to be honest with yourself and dissect what’s happening beneath the surface.
The Online Learning Industry is Booming
In case you haven’t been paying attention, the online learning industry is booming. In 2011, $35.6 billion was spent on self-paced e-learning around the world. By 2014, that number had scaled to $56.2 billion. Nearly a year later, the industry was valued at $107 billion. By 2023, experts suggest the industry will be worth more than $240 billion.
As an entrepreneur, if these numbers don’t have you drooling on your keyboard, then something is wrong. You should be able to smell the potential through your computer screen. You should get that excited feeling in the bottom of your stomach that says, “This is a major opportunity.” You should read stories like this one from entrepreneur Bryan Harris and think, “That could be me.”
The online learning industry is booming, but we’re just touching the surface. The problem is that a lot of savvy entrepreneurs and business owners are recognizing this and jumping into the market. As a result, the level of competition is growing and it’s quickly becoming more difficult to stand out than it was in the past. This is ultimately a good thing – because competition breeds superior quality – but it means you have to work harder to become successful selling online courses.
The 2 Secrets to Being Successful
Gone are the days where anyone could launch an online course, use some clever visuals, and make a few thousand dollars in a matter of weeks. Today, there are only two ways to be successful selling online courses. You either need a totally unique course idea that doesn’t currently exist, or you need a magnetic personality that people are drawn to. If you have both, that’s a home run.
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