The Tactical Implications Of The Walled Gardens

From AdExchanger
April 20, 2017 - 2:00am
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The growth of walled gardens has quickly brought media buyers through the first four stages of grief: Denial: Those little text ads don't really work... Continue reading » The post The Tactical Implications Of The Walled Gardens appeared first on AdExchanger.


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