The Top Ten Programmatic Advertisers

From AdExchanger
March 20, 2017 - 12:45am
AdExchanger | by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher, Kelly Liyakasa and Ryan Joe Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech contracts and segmentation, while letting their agencies pull the... Continue reading » The post The Top Ten Programmatic Advertisers appeared first on AdExchanger.


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