Think Your SEO Can Beat the Algorithms? Beat This...

From Search Engine Guide : Small Business Search Marketing
December 27, 2012 - 11:21am

by Stoney deGeyter I've long advocated a common-sense approach to algorithm chasing with SEO. What most people don't understand is that with today's algorithms, there is almost no such thing as a top search engine ranking. There is simply exposure. You either get more of it or less of it. Rankings play a role, but not in the way most people think. Here are some little known facts about Google: Google analyzes somewhere around 200 different ranking signals. At least that was in 2009. It's probably more today. Most of these ranking signals are pretty well known, but there is still some significant argument within the community about many of them. Each Google ranking signal may carry varying degrees of weight and importance, any of which may be tweaked, improved, degraded or removed at any time. Google is constantly rolling out algorithm tweaks and changes, adjusting the signals or ...

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