Tom Denford and David Indo from ID Comms: how to write the perfect media brief

From More About Advertising
April 21, 2017 - 8:07am
In this week’s #mediasnack Tom and David have been inspired to look at the art of media briefing. The trigger for this is recent research issued by the World Federation of Advertisers (WFA). The research asked leading marketing and agency professionals to rate the quality of briefing. It was a revisit from the same study ...


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