11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
From HubSpot's Inbound Internet Marketing Blog December 28, 2012 - 3:30pm
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether.
Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email.
But what about the follow-up email? Or any email that may be included in an automated email workflow? It's time to stop focusing on the design of just your biggest s...