US Digital Spend Tops $83 Billion This Year – Facebook Taking Nearly 40\%, Twitter Dropping

From Performance Marketing Insider
March 17, 2017 - 12:00pm A new report from eMarketer is predicting strong growth in the digital ad market for the US. We can expect to see 15.9\% growth throughout this year, which will bring the total ad spend to $83 billion. Most of that growth will be generated by the major ad network such as Facebook and Google. Facebook will be dominating the growth this year, with a 32.1\% growth rate, which will bring their total percentage of the market to 39.1\%. Google will be growing by 14.8\%, with their search ads increasing by 16.1\%, which will push them even further ahead in the Brought to you by Pace Lattin

Continue reading this article »